We are thrilled to unveil the 2022 Global Performance Marketing Awards shortlist recognising the very best in performance marketing and celebrating innovation, creativity and success within the industry.
Click on the category below to reveal the shortlist of potential winners.
CAMPAIGN & STRATEGY AWARDS
Best Affiliate Programme Launch or Relaunch
The Finalists Are:
- Beyond Tradition: How Webgains Accelerated Lounge’s Growth without Tried & Tested Methods
- FanFuel, TestoPrime & Wolfson Brands: A Blockbuster Global Launch & Growth Strategy
- iO and EDC Retail: A magical (re)launch on a new playground
- LOEWE and Rakuten Advertising: Cultivating a Local Mindset to Scale Globally
- OAK Digital: Quickly Created a Strong, Profitable Affiliate Program Foundation for Audien Hearing
- Partnerize: Affiliate Channel Proves the Perfect Outlet for Otrium & AMPC on the Partnerize Platform
- Silverbean: Flying to Success
- Snipes & Artefact entering PL with audience-driven partner acquisition methods
Best Brand Performance Campaign
The Finalists Are:
- Digitas and Etihad: Navigating through a pandemic
- HelloFresh, Silverbean and impact.com: Global ambition with local market sensitivities
- Microsoft and Rakuten Advertising: Win with Seamless Global Strategy and Huge Local Growth
- OAK Digital: Delivering successful campaign with new audience and sparks rebrand for Meridian
- Tata Harper, Rakuten Advertising and Capital One Shopping: Making Partnership Beautiful
- VEVE and TUI: Best Performance Marketing Innovation for Travel
Best Content Commerce Strategy NEW
Founded in 2008, advanced store brings CPA-based Performance Display & Retargeting Advertising solutions to market. We help over 600 advertisers, global brands and thousands of publishers worldwide in distributing and using their media budgets efficiently by With our cloud-based and AI-controlled platform, we form the technological interface between advertisers and publishers. In doing so, we follow different paths and offer access to web, mobile, streaming & digital-out-of-home (DOOH). We create industry-specific display, native and social campaigns. From media planning to campaign set-up to ongoing optimisation, we take care of our client’s campaigns and only bill them according to their success. We have been bringing performance based solutions for the retail, travel, telco & finance sectors onto the market since 2008. With our knowledge of the requirements of both advertisers & publishers, we help large and small brands around the world to distribute and use their media budgets efficiently and transparently.
The Finalists Are:
- Awin and Sky: Driving excitement and awareness for the launch of Sky Glass
- DAZN and Partnerize: Affiliate. Game. Changed.
- Good Kind Digital: Mass Media Partnerships Deliver International Success for Mejuri
- iO and EDC Retail: Discover Solo Play
- LetsGetChecked and impact.com: Best Commerce Content Strategy
- OAK Digital takes Apollo Neuro mainstream
Best Influencer Marketing Campaign
The Finalists Are:
- DEPT® and Omoda: A reinvented influencer campaign for Omoda Friends
- Emerging Communications and Ladybird
- Ethnic Reach and Vatika UK: #BeVisible See the ability, not the difference
- Saks, ShopStyle Collective and Rakuten Advertising: Unlock Influencers to Build Awareness and 2X Sales
- UpWest, HowDoesShe and CJ: Extraordinary Audience Alignment Make for a Perfect Pair
Best Innovation NEW
The Finalists Are:
- Big Red Group and impact.com
- Bravo Savings Network: Going Green, inside and out!
- CJ’s Platform Powered by Strategic Partners Enriches Data-Driven Recruitment
- Digital Mojito: Performance-based Affiliate Programme Management
- RevWallet by RevLifter
- Tory Burch & Rakuten Advertising: Powerful Testing and Insights Empower 140% KPI Growth
Best Integrated Performance Marketing Campaign
The Finalists Are:
- Grupo Xcaret: Outlet 2022 campaign
- Rakuten Advertising, Flora & Fauna: Less & Better with FUSE Strategy
- Skyscanner and impact.com: A global approach to leveraging SkyScanner hotels
- THE ICONIC and UNiDAYS: Creating the Curriculum for Success
Best Lead Generation Campaign
The Finalists Are:
- iO and Philips: Know your program inside-out
- TMI and LSEG: “Doing More with Less at a Global Scale”
Best Loyalty Partnership NEW
The Finalists Are:
- Admitad and Intermiles: the extra mile for elevated loyalty and brand building
- Booking.com, Slickdeals and Awin: Traveling to loyalty partnership success
- Nasty Gal and PayPal Honey
- OAK Digital, Rakuten Advertising and EyeBuyDirect: A Stronger Partnership and Post-Pandemic Results.
- Rakuten Advertising, PerformID, AMEX: Loyalty Meets Loyal K-Pop Fans
Best Paid Search Campaign
The Finalists Are:
- iQuanti
- TMI and LSEG: “Doing More with Less at a Global Scale”
Best Paid Social Campaign
The Finalists Are:
- Gotoclient
- iQuanti
Best Partnership
The Finalists Are:
- iO and EDC Retail: Join the Play
- Klarna, Rakuten Advertising and River Island: Reaching the World’s Greatest Shoppers
- OAK Digital and tentree: Delivering record breaking YoY growth with full funnel optimizations
- Rakuten Advertising, Microsoft & Lowkey Discord
- Swarovski and Acceleration Partners: Recouping Revenue Through Partnership Marketing
- VEVE and Lowe’s: Best Performance Marketing Innovation on Smart Devices
Best Social Commerce Campaign
The Finalists Are:
- ACCESSTRADE & Shopee: Integrating KOC for effective growth
- Converse and CJ: Strutting Timeless Styles on TikTok
- Rakuten Advertising and JanSport “Carrying the Load for Teen Mental Health”
- Rakuten Advertising and Lowkey Discord Drive Sales via Bots & Discord
- Rakuten Advertising, Student Beans and Weekday: Authentically Engaging Students with TikTok
- The phenomenon of Admitad & Shopee: no risk – no reward
- Vox Media and MeUndies
Best Use of Cashback or Incentive NEW
The Finalists Are:
- Admitad and AliExpress: maximizing cashback potential
- Disney+ and Neo Media World: Global CLO Initiatives
- Fluent and Shavekit
- Giftcloud and Talk Talk: Winning Back Customers by TalkTalk-ing
- GO Digital for L’Oréal Groupe: Channelling 80% new shoppers
- Rakuten Advertising, 55Haitao & Macy’s Drive App Downloads via Cashback
- Virgin Australia, impact.com, Silverbean and CashRewards
Best Use of Data
Fluent is a global data-driven performance marketing company and trusted growth partner for leading brands. Experts in creating value for consumers, Fluent delivers outcome-based solutions for marketers.
The Finalists Are:
- 24S and Rakuten Advertising: Unique data reports for greater performances
- Aarki for Brain Games: Exceeding KPIs with User Acquisition Campaign
- Dell, Nielsen and CJ: Better Data Together
- OAK Digital and EyeBuyDirect: Driving budget efficiencies while diversifying the publisher mix
- Partnerize: Communication Creates a Flawless Foundation for Charlotte Tilbury
- Partnerize for Visualsoft: API-First Approach Increases Quality & Operating Leverage
- The Media Image: TMI & LSEG – “Doing More with Less at a Global Scale”
- UpSellit and Samsung – Using Machine Learning capabilities to drive incremental revenue
Most Creative Partnership NEW
The Finalists Are:
- Awin and Etsy: Giving a platform to the real creators, sellers reveal their craft on TikTok
- MAC, Afterpay and Rakuten Advertising: Bring Beauty and Value to a Great New Audience
- Rakuten Advertising, PerformID & AMEX takes on Brands, Bands & Banks
- Shutterfly, RetailMeNot and CJ: Mother’s Day Shopping at Its Smartest
- THE ICONIC, UNiDAYS and Partnerize: Satisfying an Appetite for Cross-Category Shopping
- Zero Co and impact.com
Most Effective Use of Programmatic Ad Buying
The Finalists Are:
- Rakuten Advertising and Camp Chef Tapping The Inner Caveperson to Drive Sales and Loyalty
- Zemanta Drives 46% Increased Engagement for Macif, French Insurance Company
REGIONAL AWARDS
Best Affiliate & Partnership Strategy - APAC
The Finalists Are:
- ACCESSTRADE & Uber Eats: The Art of Mixed-Media Marketing
- Adore Beauty and Partnerize: Setting the Foundation for Partnership Success
- Commission Factory for My Muscle Chef: Local Expansion Through Partner Diversity
- Global Savings Group, H&M and Rakuten Advertising
- GO Digital for L’Oreal: Leveraging the Chinese-Australian market to double revenue
- Lodestar Marketing and Allianz Travel: Turning external challenges in to exceptional opportunities
- Rakuten Advertising, PerformID, AMEX: Superstars & Super Partnerships
- Succeeding in APAC: Acceleration Partners’ In-Region Experts Drive Growth for Swarovski
Best Affiliate & Partnership Strategy - Europe
The Finalists Are:
- COS and Rakuten Advertising: A Sustainable and Elevated Approach to Affiliate
- Dell and CJ: Global Expansion Expertise at Scale
- AO.com and Awin: Achieving more than AO-K results in the electronics sector
- Gen3 Marketing and tails.com: Scaling acquisition of new dog food subscribers in Europe
- Rad Power Bikes and Rakuten Advertising: A Blueprint for European Expansion
- Sandro and Rakuten Advertising: Local strategies to drive European performance
- Silverbean: Taking an Already Established, High Performing Program to the Next Level
- VEVE and VOXI: Best Performance Marketing Campaign for Telecom
Best Affiliate & Partnership Strategy - LATAM
The Finalists Are:
- Admitad and MaxMilhas: partnership and trust amid instability
- Americanas’ shift to Awin’s SaaS solution unlocks new partner growth
- Avianca and CJ: Travel Recovery Soars to New Heights
- Disney+ and Neo Media World: LATAM Partnership Strategy
- Indoleads.com and Mercado Bitcoin
- iO and Philips: Afiliado Bonita, an intercontinental Affiliate & Partnership strategy
- Rakuten Advertising & Aliexpress: Beyond Last Click: A Full Funnel Strategy Campaign
Best Affiliate & Partnership Strategy – US & Canada
The Finalists Are:
- H&R Block and Acceleration Partners: Fuelling Demand and Growth with Thoughtful Strategies
- Oracle NetSuite and AIM
- AllSaints, Neo and Rakuten Advertising: Full-Funnel Strategy Drive Extraordinary Growth
- impact.com, DMi and Fresh Clean Tees: Best Affiliate & Partnership Strategy
- iO and Philips: The Fundamentals of a Partnership
- Madewell and CJ: Finding a Comfortable Fit in Content
- VEVE and Lowe’s: Best Performance Marketing Innovation for E-Commerce
TECHNOLOGY, TEAM AND AGENCY AWARDS
Best Affiliate Network
Gen3 Marketing an international award-winning affiliate marketing agency. We provide dedicated affiliate marketing management to drive growth and sales for e-commerce businesses in the USA, UK, across the EU and indeed globally. Founded in 2006, we have unrivalled experience working with networks, publishers, and affiliate technologies to drive the best possible results for our clients. The Gen3 Marketing approach is down-to-earth, and client focused. Gen3 Marketing aims to deliver the most cost-effective strategies that grow sales and meet both the commercial and marketing objectives of our clients. 50% of our clients have been with us for over 3 years and many have been with us since the beginning. As part of the leading international agency, we now manage in excess of 500 clients globally, including Kwik Fit, Snapfish, Chi Chi, Victorinox, tails.com, Richer Sounds, CW Sellors, Serenata Flowers, Sport Shoes, Sock Shop and across a vast range of verticals.
The Finalists Are:
- Awin: Putting people first to achieve customer and staff-centricity
- FanFuel: Changing the Landscape of Affiliate Marketing
- Kwanko
- Rakuten Advertising: Cultivating a Local Mindset to Grow Brands Globally
- The CJ Platform: Always Innovating
- Tradedoubler: Building affiliate marketing of the future
Best Performance Marketing Technology
VEVE is a technology-based performance and brand marketing platform which enables brands to connect with 500 MN+ unique users across various mobile OEMs, Internet Browsers, Telcos, and Premium Apps. VEVE’s strong collaboration enables brands to access 50% of the smartphone and desktop users across Europe, 36% in North America and 70% in APAC. VEVE’s on-device ad formats – Tiles, Notifications & Universal help brands achieve their advertising KPIs across premium publishers like Samsung, Huawei, Oppo, Vivo, Xiaomi, Microsoft, Opera and many more.
https://www.veve.com/en/contact-us-advertiser.php?utm_source=Awards-GPMA2022
The Finalists Are:
- CJ’s Affiliate Customer Journey: Data in the Hands of Both Publishers & Advertisers
- Everflow Technologies: Partner Marketing Platform
- impact.com
Best Tech Publisher NEW
ABOUT impact.com
impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.
The Finalists Are:
- Union Apps: The best aspiring non-gaming mobile publisher of the year
- Upsellit: Turn Window Shoppers into lifelong customers
PEOPLE & TEAMS AWARDS
Best Affiliate and Partner Marketing Agency NEW

Founded in Santa Barbara, California in 1998, CJ continues to lead the industry as the largest, most trusted name in global performance marketing, specializing in affiliate marketing technology and services.
We are the platform of choice for driving profitable growth for over 3,800 global brands around the world across all verticals including retail, travel, finance, and network & home services. Our technology powers a partnership ecosystem where over 167K publishers and brands engage billions of consumers worldwide.
As part of Publicis Groupe, aligned with Publicis Media, we leverage unparalleled data, technology, and strategic expertise to bring a truly customer-centric approach to performance marketing. Our people dare to think big and drive even bigger results.
The Finalists Are:
- Acceleration Partners: Exceptional Outcomes with Better People, Partnerships & Performance
- GO Digital: A Human Centric View In Strengthening Team Culture and Client Relationships
- Lodestar Marketing: Utilising unrivalled experience to grow partnerships throughout APAC and beyond
- Neo Media World: Moving affiliate programs beyond the standard practice
- Gen3 Marketing: Providing best in breed affiliate management
- Silverbean: Rapidly Growing Global Specialist Affiliate and Partner Marketing Agency
Best Performance Marketing Agency
The Finalists Are:
- AdQuantum: A performance marketing team boosting its clients’ businesses
- Incubeta
- Making Science UK: Reflecting collaboration and improvement always
One to Watch
The Finalists Are:
- Anna Gidirim – Admitad Affiliate
- Georgina Gray – Partnerize
- Jessica Wong – CJ
- Keith MacArtney – Fluent
- Michelle O’Sullivan – Awin
- Umair Usama – GO Digital
- Vairo Kremanis – FanFuel
Performance Marketing Team of the Year NEW
The Finalists Are:
- Awin
- Disney Streaming
- Honey by PayPal UK/EU
- Incubeta
- Making Science UK
- Partnerize
- Rakuten Advertising
- TopCashback
Together - We Solved That! NEW
The Finalists Are:
- CJ, Expedia Group and Button: Travel Recovery with the Tap of a Button
- impact.com and Foot Locker
- MoneySupermarket’s Migration and Modernisation: Supercharging CPA for Best in Class Results via Awin
- Gen3 Marketing and Awin: The team and technology powering industry change