We are thrilled to unveil the 2024 Global Performance Marketing Awards shortlist recognising the very best in performance marketing and celebrating innovation, creativity and success within the industry.
Click on the category below to reveal the shortlist of potential winners.
REGIONAL AWARDS
Best Affiliate & Partnership Strategy (APAC)
With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be targeted towards consumers in the region by a full-service agency, OPM, in-house brand team, influencer or affiliate network.
A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different partnership types, including commerce content, cashback, influencers, discount, technology partners, paid search amongst others, within a rounded effort for a brand.
Entry guidance
The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country. The entry can be based on either a specific campaign or overall strategy for the brand.
Best Affiliate & Partnership Strategy (Europe)
With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be targeted towards consumers in the region by a full-service agency, OPM, in-house brand team, influencer or affiliate network.
A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different partnership types, including commerce content, cashback, influencers, discount, technology partners, paid search amongst others, within a rounded effort for a brand.
Entry guidance
The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country. The entry can be based on either a specific campaign or overall strategy for the brand.
Best Affiliate & Partnership Strategy (LATAM)
With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be targeted towards consumers in the region by a full-service agency, OPM, in-house brand team, influencer or affiliate network.
A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different partnership types, including commerce content, cashback, influencers, discount, technology partners, paid search amongst others, within a rounded effort for a brand.
Entry guidance
The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country. The entry can be based on either a specific campaign or overall strategy for the brand.
Best Affiliate & Partnership Strategy (MENA) NEW
With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be targeted towards consumers in the region by a full-service agency, OPM, in-house brand team, influencer or affiliate network.
A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different partnership types, including commerce content, cashback, influencers, discount, technology partners, paid search amongst others, within a rounded effort for a brand.
Entry guidance
The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country. The entry can be based on either a specific campaign or overall strategy for the brand.
Best Affiliate & Partnership Strategy (North America)
Pie revolutionises online advertising by empowering consumers to control their ad experience. It merges loyalty features like cashback and coupons with a customisable ad blocker, rewarding shoppers for their attention. This innovative approach allows brands to connect with a valuable, previously unreachable audience of ad-block users. Pie’s unique model benefits both consumers and advertisers, creating new opportunities for engagement in the digital marketplace.
With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be targeted towards consumers in the region by a full-service agency, OPM, in-house brand team, influencer or affiliate network.
A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different partnership types, including commerce content, cashback, influencers, discount, technology partners, paid search amongst others, within a rounded effort for a brand.
Entry guidance
The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country. The entry can be based on either a specific campaign or overall strategy for the brand.
Best Affiliate & Partnership Strategy (Southeast Asia) NEW
With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be targeted towards consumers in the region by a full-service agency, OPM, in-house brand team, influencer or affiliate network.
A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different partnership types, including commerce content, cashback, influencers, discount, technology partners, paid search amongst others, within a rounded effort for a brand.
Entry guidance
The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country. The entry can be based on either a specific campaign or overall strategy for the brand.
CAMPAIGN AWARDS
Best Brand Performance Campaign
‘Brand is the engine for strong growth, with performance marketing acting as the fuel’ – This category recognises a campaign where brand and performance have combined to drive success for a brand. It could be a focus on using integrated creative strategies to drive lower CPA, sharing data to fuel returns or working together in a collaborative manner.
Judges will reward a holistic view, innovative thinking, fresh ways of approaching old challenges and experimental initiatives that have driven performance brand marketing.
Best DTC Campaign
This category will reward effective use of performance marketing that has influenced or driven successful outcomes for a Direct to Consumer (DTC) brand.
Best Integrated Performance Marketing Campaign
Channels working in tandem is the focus of our award for Best Integrated Performance Marketing Campaign. Whether it’s affiliate marketing working with paid search, paid social working with display advertising, or another combination of results-based marketing, we’re rewarding a company or team that has combined two or more activities for great results. Cross-Channel entries should detail the efforts that have been undertaken in helping things get off the ground, including any evidence of changes that needed to occur to attain the desired outcome.
Best Lead Generation Campaign
Founded in Santa Barbara, California in 1998, CJ continues to lead the industry as the largest, most trusted name in global performance marketing, specializing in affiliate marketing technology and services.
We are the platform of choice for driving profitable growth for over 3,800 global brands around the world across all verticals including retail, travel, finance, and network & home services. Our technology powers a partnership ecosystem where over 167K publishers and brands engage billions of consumers worldwide.
As part of Publicis Groupe, aligned with Publicis Media, we leverage unparalleled data, technology, and strategic expertise to bring a truly customer-centric approach to performance marketing. Our people dare to think big and drive even bigger results.
This category recognises a specific lead-based campaign that has firmly met objectives by delivering high-quality prospects through a smart, cost-effective and ethical strategy. Successful entrants will be able to quantify the relative value of leads to the client, keeping them in-line with their original objectives for the campaign.
Best Performance PR Campaign NEW
A well executed and rounded digital PR based campaign that has driven either brand awareness, share of media voice, increased reputation and ultimately sales will pique judges interest.
GRAND PRIX AWARDS
Best Affiliate and Partner Marketing Agency
This award will recognise an affiliate & partner marketing agency who has evidence of outstanding client retention and acquisition, innovative thinking, creativity and an ingrained ability to solve challenges and lift revenue for clients.
Entries must be accompanied by evidence of financial success and client ROI.
Teams will be commended for their dedication to diversity and inclusion and their understanding of the intricacies of the channel to provide value for their clients.
Entry guidance
Open to all affiliate and partner marketing agencies globally who manage affiliate and partnerships for brands.
Best Affiliate Programme Launch
For this category judges are seeking a standout affiliate or partner programme launch or relaunch.
The winning entry will be able to demonstrate diligent research, planning and execution whilst also detailing successful partner adoption, optimisation and or growth. The success could be demonstrated in the form of revenue, profitability, efficiencies, expansion into new markets, better meeting the brand’s objectives, synergy, partnership types, and more.
Entry Guidance
The category can be entered directly by advertisers in-housing, agencies, affiliate networks or SaaS partnership platforms.
Best Affiliate Programme Optimisation NEW
Judges will seek to reward exceptional management of a brand’s affiliate programme that has used data-led or creative strategies to supercharge the programme’s growth, profitability or efficiency.
Best Full Funnel Strategy NEW
Judges are seeking well executed examples of campaigns or strategies for a brand that have engaged with multiple types of partners or performance marketing methods to reach or influence consumers at all stages of the purchasing funnel.
Judges are seeking well executed examples of campaigns or strategies for a brand that have engaged with multiple types of partners or performance marketing methods to reach or influence consumers at all stages of the purchasing funnel.
Best Partnership
This category recognises an exceptional partnership that has delivered outstanding results. Judges will be looking for evidence of how the partnership has delivered on objectives. The partnership could be between a brand and a publisher, brand to brand, a brand and an agency or network, or a technology partnership that has helped deliver measurable outcomes.
Global Affiliate Network or SaaS of the Year INDUSTRY VOTED
VEVE is a technology-based performance and brand marketing platform which enables brands to connect with 500 MN+ unique users across various mobile OEMs, Internet Browsers, Telcos, and Premium Apps. VEVE’s strong collaboration enables brands to access 50% of the smartphone and desktop users across Europe, 36% in North America and 70% in APAC. VEVE’s on-device ad formats – Tiles, Notifications & Universal help brands achieve their advertising KPIs across premium publishers like Samsung, Huawei, Oppo, Vivo, Xiaomi, Microsoft, Opera and many more.
Judges will reward an Affiliate Network or SaaS (that covers affiliate tracking) which excels in offering technology and/or managed account management, enabling its clients (both advertisers and publishers) to fully embrace the breadth of partner and performance marketing.
This award focuses on product development, service and support for both advertisers and publishers.
Entry guidance
This category is open to any affiliate network that offers full service account management. There is no requirement to operate in more than one country or region.
After submission the category will go to a public vote which will carry a percentage of the marks.
The voting period is 12th – 19th September.
BEST USE OF AWARDS
Best Use of AI NEW
Founded in 2008, advanced store brings CPA-based Performance Display & Retargeting Advertising solutions to market. We help over 600 advertisers, global brands and thousands of publishers worldwide in distributing and using their media budgets efficiently by With our cloud-based and AI-controlled platform, we form the technological interface between advertisers and publishers. In doing so, we follow different paths and offer access to web, mobile, streaming & digital-out-of-home (DOOH). We create industry-specific display, native and social campaigns. From media planning to campaign set-up to ongoing optimisation, we take care of our client’s campaigns and only bill them according to their success. We have been bringing performance based solutions for the retail, travel, telco & finance sectors onto the market since 2008. With our knowledge of the requirements of both advertisers & publishers, we help large and small brands around the world to distribute and use their media budgets efficiently and transparently.
Judges will be seeking to recognise smart use of AI within the planning, execution or measurement of a performance marketing campaign.
Judges will be seeking to recognise smart use of AI within the planning, execution or measurement of a performance marketing campaign.
Best Use of Cashback, CLO or Incentive
This category seeks to reward successful campaigns that embrace a cashback or incentive partner. We define an incentive partner as being cashback or coupon, browser extension, card-linked offer (CLO), gift card incentive or employee reward scheme partner.
Judges will be looking to reward an innovative campaign that has delivered exceptional results for a brand.
Best Use of Content Commerce
This category recognises an exceptional campaign or partnership that has successfully delivered sales or defined outcomes via creators, editorial partners or strategic content, whilst informing and inspiring consumers.
Entries should detail the strategy deployed and the technologies used to drive success.
Best Use of Data & Insights
Data fuels performance and in many ways underpins market evolution. Judges will be looking for intelligent, creative uses of first, second or third-party data to bring a competitive advantage or revenue stream. Entrants should highlight how the use of data has driven a company or campaign to success, which could be defined as new customer acquisition, retention, engagement or anything else fitting in-line with brand objectives.
Best Use of Influencer Marketing
Judges will be rewarding a creative, well executed and effective influencer marketing campaign that has met or exceeded the stated objectives.
Judges understand that campaigns with content creators often have broad objectives. Therefore judges won’t be looking purely at ROI, but a mix of elements that enabled the influencer campaign to perhaps complement other channel activity, enhance the funnel, drive sales, engagement or increase market share. All entries must refer back to their objectives and demonstrate how they have been met.
Best Use of Paid Search
This category will reward proficient and successful management of a paid search Campaign.
Successful entrants must demonstrate an innovative use of paid search, incorporating new tools and technology where necessary, managed by an in-house team or by an agency for a client. Judges will seek alignment to brand values and goals across a well thought-out and delivered effort.
Best Use of Paid Social
This category recognises an innovative and effective paid social campaign or strategy that gained a stellar set of results via a performance-based effort. Whether the objective was to drive sales, engagement through influencers or generate leads, entries should explain how client objectives were met.
Best Use of Social Commerce NEW
From live shopping to AR. This category recognises a campaign that has utilised social platforms to successfully drive, or influence a conversion for a brand. Either internally or via a partnership with a publisher or creator.
Entrants should quantify the value of the social commerce campaign and how objectives were met.
TECHNOLOGY AWARDS
Best Performance Marketing Technology
Judges are looking for a technology that has helped grow, service or drive efficiencies for client’s performance marketing activity.
Along with obvious benefits through return on spend, the technology may provide a competitive advantage for its subscribers or allow them to do business in a smarter way.
Judges will be looking for an innovative product and evidence of its evolution along with proof of customer adoption, results, and satisfaction.
PEOPLE & TEAM AWARDS
Best Client Development Team NEW
The “Best Client Development Team” award celebrates the mastery of nurturing client relationships and fostering growth in the performance marketing arena. This distinction acknowledges teams adept at acquiring, guiding, and elevating client partnerships to amplify returns and deliver remarkable outcomes. Open to teams spanning the industry spectrum, this accolade commends those showcasing exceptional prowess, ingenuity, and teamwork in propelling client development strategies forward. Join us in applauding the triumphs of teams pivotal in sculpting the triumphs of performance marketing endeavours. The winner of this award will be from an Agency / Network.. Profiles will be required of each team member and what they added (up to 4). We want to see how the best teams come together to create amazing work.
Best Publisher Development Team NEW
The “Best Publisher Development Team” award highlights excellence in nurturing publisher relationships and driving growth in the performance marketing sector. This accolade recognises teams that excel in acquiring, managing, and optimising publisher partnerships to maximise revenue and achieve outstanding results. Open to teams across the industry, this award honours those who demonstrate exceptional talent, innovation, and collaboration in advancing publisher development strategies. Join us in celebrating the achievements of teams that play a pivotal role in shaping the success of affiliate marketing programmes. Profiles will be required of each team member and what they added (up to 4). We want to see how the best teams come together to create amazing work.
One to Watch
Aimed at rewarding bright, ambitious and exceptional talent working in the performance marketing industry.
Nominations are welcome from across all demographics; this could be directly from individuals with employer endorsement, or from their employers, however, employers must outline the impact the nominee has had on the business and their performance during the judging period. Up to six entrants will be shortlisted who will be invited to the judging day to pitch to our dragons on an industry related topic. During the pitch, judges will be looking for drive, enthusiasm, ambition and industry knowledge. A reduced fee is applicable for entry.
Performance Marketing Team of the Year
This multi-demographic award aims to recognise great teams that have earned the respect and admiration of their clients. Great teams keep the industry evolving and the GPMAs are keen to recognise those that excel and collaborate with their clients to optimise their activity and potential.
This award is open to teams from across the performance marketing industry.