2023 Shortlist

We are thrilled to unveil the 2023 Global Performance Marketing Awards shortlist recognising the very best in performance marketing and celebrating innovation, creativity and success within the industry.

Click on the category below to reveal the shortlist of potential winners.



Best Affiliate & Partnership Strategy (APAC)


The Finalists Are

  • Dominating the Beauty Scene: L’Oréal Takes Centre Stage During Peak Competition

    By: GrowthOps Client: L'Oréal
  • Green Monster & ACCESSTRADE: A Transformative Two-way Partnership

    By: ACCESSTRADE Client: Green Monster
  • Highlands Coffee & ACCESSTRADE: Leveraging Online Influence for Offline Sales

    By: ACCESSTRADE Client: Highlands Coffee
  • How GrowthOps delivered 110% of Rebel’s ROI Target

    By: GrowthOps Client: Rebel
  • Influencer-Driven Success: Shoplooks x Farfetch Elevate APAC Luxury Market

    By: Shoplooks Client: Farfetch
  • Prioritising Partnerships Delivers Strong Affiliate Channel Efficiency for The ICONIC

    By: Partnerize Client: The ICONIC
  • Rakuten Advertising & Cotton On Made ShopBack Birthday the New Black Friday

    By: Rakuten Advertising Client: Cotton On, ShopBack

Best Affiliate & Partnership Strategy (Europe)

The Finalists Are

  • Auf geht’s! Scaling Performance through Affiliates & Partnerships in Germany

    By: Gen3 Marketing Client: tails.com
  • HelloFresh & Silverbean: Building on Program Momentum Following a Record Breaking Year

    By: Silverbean Client: HelloFresh
  • JBL x iO: The Power of Reinvention: Turning Up the Volume on JBL’s Affiliate Channel

    By: iO Client: JBL
  • Kwanko, Enhancing EU Partnerships. A Tailored Collaboration with ALL ACCOR LIVE LIMITLESS

  • Nike and Awin – Never Done Growing

    By: Awin Client: Nike
  • Optimise and HSBC Group UK; Optimising Every Piece of the Performance Marketing Puzzle

    By: Optimise Client: HSBC Group UK
  • Philips & iO: The Fundamentals of a Partnership, Powered by Partnerize

    By: Partnerize Client: Philips, iO
  • Webgains & Db: Unleashing Nordic Market Performance & Breaking Barriers Across Europe!

    By: Webgains Client: Db

Best Affiliate & Partnership Strategy (LATAM)


The Finalists Are

  • Grupo Xcaret Recovering Mexican Tourism

    By: Grupo Xcaret Client: Webgains
  • Making Small and Medium Entrepreneurs in Brazil Prosper Online

    By: Indoleads Client: Locaweb
  • Rakuten Advertising & Revlifter: Increasing Sales for Raia Drogasil through Innovation

    By: Rakuten Advertising Client: Raia Drogasil, Revliter

Best Affiliate & Partnership Strategy (North America)


The Finalists Are

  • Advertise Purple’s Adaptive Strategy Propels Performance-Based Growth For KitchenAid

    By: Advertise Purple Client: KitchenAid
  • impact.com + Walmart Creator

    By: impact.com Client: Walmart Creator
  • Putting the Buzz Back Into Affiliate Marketing

    By: Gen3 Marketing Client: Lovehoney
  • Rakuten Advertising and RevLifter: Revolutionizing Membership Growth for Sam’s Club

    By: Rakuten Advertising Client: Sam's Club
  • SitePlug Unveiling Shutterfly’s Success Story of Phase 2

    By: SitePlug Client: Shutterfly
  • Unleashing TeePublic’s Explosive Growth with SitePlug’s Performance Solutions

    By: SitePlug Client: TeePublic
  • VEVE x Macy’s

    By: VEVE Client: Macy's


Best Brand Performance Campaign


The Finalists Are

  • Delivering Electric Performance with the Volkswagen ID.5

    By: PHD Client: Volkswagen
  • Dreamy Threads: Weaving Web Success for Children’s Beds

    By: Invette Client: Children's Beds
  • Influence to Impact: Shoplooks’ Strategic Influencer Selection Drives Tory Burch Success

    By: Shoplooks Client: Tory Burch
  • VEVE x Allegro

    By: VEVE Client: Allegro
  • VEVE x Walmart

    By: VEVE Client: Walmart

Best DTC Campaign


The Finalists Are

  • Dollar Shave Club & The Specialist Works – A Smooth Route for Acquisition on Partnerize

    By: Partnerize Client: Dollar Shave Club
  • Dreamy Threads: Weaving Web Success for Children’s Beds

    By: Invette Client: Children's Beds
  • impact.com + Purple Orange + Solo Stove

    By: impact.com Client: Purple Orange, Solo Stove
  • JBL x iO: The Power of Reinvention: Turning Up the Volume on JBL’s Affiliate Channel.

    By: iO Client: JBL
  • The Influencer Effect: How Shoplooks Took Lilysilk’s DTC Marketing to New Heights

    By: Shoplooks Client: Lilysilk
  • VEVE x Macy’s

    By: VEVE Client: Macy's
  • VEVE x Walmart

    By: VEVE Client: Walmart
  • Wine.com Generates Over $750,000 in Revenue from New Customers with All-Time CPA of $55.9

    By: SourceKnowledge Client: Wine.com

Best Integrated Performance Marketing Campaign


The Finalists Are

  • Admitad X Nayomi – Old New School, or How to Increase Coupon-Based Orders by 90%

    By: Admitad Client: Nayomi
  • Generating Sustainable Interest With a New Brand Proposition

    By: DEPT® Client: smart
  • How the Print Bar Grew Their Online Revenue YOY Through Integrated Performance Marketing

    By: GrowthOps Client: The Print Bar
  • NSW Government Cost of Living

    By: NSW Government Client: M&C Saatchi
  • Tradedoubler X Sky: Generating New Customers at Multiple Touchpoints During Their Journey

    By: Tradedoubler Client: Sky
  • Xcaret Sale 2023

    By: Grupo Xcaret Client: Xcaret

Best Lead Generation Campaign


The Finalists Are

  • Driving Brand Awareness and Converting First Time Buyers Within the Student Demographic

    By: Student Beans Client: Fiverr
  • How to Increase User Acquisition by 1300%+ and Win 30K New Users – Partnership That Works

    By: Admitad Client: Revolut
  • Making Home Happen

    By: Veolytic Client: Tembo
  • Oracle/NetSuite: Best Lead Gen Campaign

    By: All Inclusive Marketing Client: Oracle
  • VEVE x World of Warships

    By: VEVE Client: World of Warships
  • Vibrant Performance and WiserAdvisor’s Journey to Exceptional Success

    By: Vibrant Performance Client: WiserAdvisor

Best Loyalty Partnership


The Finalists Are

  • iGraal Days: The Black Friday of Cashback

    By: Global Savings Group Client: iGraal
  • Rakuten Advertising & Cotton On Made ShopBack Birthday the New Black Friday

    By: Rakuten Advertising Client: Cotton On, ShopBack

Best Social Commerce or Live Shopping Campaign NEW


The Finalists Are

  • Best Social Commerce or Live Shopping Campaign (NEW)

    By: Fanstoshop Client: Neiman Marcus
  • Marriott International, Acceleration Partners & Parole Paris: Uncovering New Audiences via Social Communities

    By: Marriott International, Acceleration Partners, Parole Paris, Partnerize


Best Affiliate and Partner Marketing Agency

The Finalists Are

  • Acceleration Partners – Genuine Partnerships. Exceptional Outcomes

    By: Acceleration Partners
  • AIM drives results with its Own 4 Marketing Ps: People, Process, Partnerships, & Platform

    By: All Inclusive Marketing
  • An Affiliate Partnership Agency That Will Take You To The Top

    By: Vibrant Performance
  • GrowthOps: Empowering People, Empowering Growth

    By: GrowthOps
  • Leading a Complicated Partnerships Space in Southeast Asia

    By: Lodestar Marketing
  • Silverbean: Optimising Client Experience for Ultimate Success

    By: Silverbean
  • The OGs to the Growth Generator

    By: Gen3 Marketing

Best Affiliate Programme Launch


The Finalists Are

  • A Data-Driven Triumph: The Gym Group’s Transformative Journey with CJ

    By: CJ Client: The Gym Group
  • Myer x impact.com

    By: impact.com Client: Myer
  • Optimise for AVIVA “Insuring Success: A Migration Masterstroke for Optimal ROI”

    By: Optimise Client: AVIVA
  • Re-launching and Re-building the Momentum of the Kaspersky Affiliate Program

    By: Lodestar Marketing Client: Kaspersky
  • The Affiliate Blueprint

    By: Gen3 Marketing Client: HP Instant Ink
  • Unlocking true partner potential through a transformative programme relaunch

    By: Silverbean Client: IG & Impact.com
  • Watchfinder & Co. and CJ: Delivering a Luxury Launch

    By: CJ Client: Watchfinder

Best Partnership


The Finalists Are

  • Gen3 Marketing and Old Navy – Sailing to growth

    By: Gen3 Marketing Client: Old Navy
  • Global + Local Unlocks Extraordinary Growth for H&M and Rakuten Advertising

    By: Rakuten Advertising Client: H&M
  • Healthy Partnership, Exceptional Results

    By: Gen3 Marketing Client: Talkspace, Forbes Health
  • Kwik Fit’s First Onsite Tech Partnership to Manage Demand & Revenue via Affiliate Channel

    By: intent.ly Client: Kwik Fit
  • The North Face, Blue Light Card, and CJ: Transforming Exclusivity into Revenue

    By: CJ Client: The North Face, Blue Light Card
  • Turning Window Shoppers into Lifelong Customers for Samsung

    By: UpSellit Client: Samsung
  • VEVE x Tesco

    By: VEVE Client: Tesco

Best Performance Marketing Agency (Performance Media)

The Finalists Are

  • 17 Years Driving Measurable Media Strategies for Digital First Brands

    By: M&C Saatchi Performance
  • Helping the World Do Affiliate Marketing, Better!

    By: Affiverse

Global Affiliate Network or SaaS of the Year (Voted)

The Finalists Are

  • ACCESSTRADE: Delivering Dynamic Solutions to Partners

  • Affiliate Network – Fully Customizable and Built to Scale

    By: Captiv8
  • Helping Every Business Grow Their Own Way

    By: Awin
  • Invasion to Acquisition: Ukrainian Company’s Template to Surviving and Thriving in 2023

    By: ClickDealer
  • Partnerize’s Power of One: A Better Way to Partner.

    By: Partnerize
  • Rakuten Advertising Leads by Delivering the Three Essentials for Affiliate Success

    By: Rakuten Advertising
  • The Win, Win, Win Ecosystem.

    By: CJ
  • Webgains: Making Smarter Connections, Delivering Growth & Working with Purpose

    By: Webgains


Best Use of Cashback, CLO or Incentive


The Finalists Are

  • Airtime Reward Members Increase Spend With Greggs by 52% Via Data Backed Targeting and Behavioural Insights

    By: Airtime Rewards Client: Greggs
  • Beauty for a Cause: How Lancôme Generated $1M in One Day With Children’s Foundation

    By: GrowthOps Client: Lancôme
  • Cashrewards Delivered a Bigger Slice of the Action for Pizza Hut and Smashes Records Every Month

    By: Cashrewards Client: Pizza Hut
  • Healthylife Achieves Affiliate Wellness Through Customer-Centric Approach Post Pandemic

    By: Partnerize Client: Healthylife
  • How the Estée Lauder Group Joined Forces to Dominate Their Top Cashback Partner’s Campaign

    By: GrowthOps Client: Estée Lauder Group
  • How We Successfully Ran a Tiered Cashback Campaign for Jo Malone Without Compromising ROI

    By: GrowthOps Client: Jo Malone
  • Jimmy Brings & Furthr|Pokitpal: Pushing Through Post-covid Sales Slump With Automated Card-Linked Cashback

    By: Commission Factory Client: Jimmy Briggs & Furthr
  • Travelling in Style With Rakuten Advertising & ShopBack Philipines

    By: Rakuten Advertising Client: ShopBack

Best Use of Connected TV NEW


The Finalists Are

  • A Scientific Affiliate Connection

    By: Gen3 Marketing Client: Boutique Rugs
  • Home Alone (…in Millions of Homes!)

    By: Disney Entertainment

Best Use of Content Commerce

The Finalists Are

  • A Unique Revenue Drive

    By: Gen3 Marketing Client: Paravel
  • AGENCY + RAKUTEN NETWORK + RAKUTEN CLO + FIGG CLO: Unleashing the Power of Collaboration

    By: PartnerForward Client: Rakuten Advertising Network, Rakuten CLO, Angara
  • Collective Voice x Saks OFF 5th Always-On Influencer Content Campaign

    By: Collective Voice Client: Saks
  • Goop & Cj’s Multi-Channel Mastery: Achieving Success Through TV & Tracking

    By: CJ Client: Goop, The Today Show
  • Rakuten Advertising & TRENDii Take On Affiliate & Content With AI

    By: Rakuten Advertising Client: TRENDii

Best Use of Data


The Finalists Are

  • Arvo Partners & Lumise: Illuminating Profitability With High-Profit Margin Products

    By: Arvo Partners Client: Lumise
  • BENlabs’ AI Creator Campaign Blasts Gel Blaster to the Top

    By: BENlabs Client: Gel Blaster
  • Growing Intelligently in the US

    By: RevLifter Client: River Island
  • Rakuten Advertising & PerformID Pioneer A-CLO & Take On Australia

    By: Rakuten Advertising Client: PerformID (MyAmexShop.com.au)
  • Using Machine Learning Capabilities to Drive Incremental Revenue During Key Launch Periods

    By: UpSellit Client: Samsung

Best Use of Influencer Marketing


The Finalists Are

  • Amazon Music & Acceleration Partners: Higher Conversion at Lower Cost with Influencer

    By: Acceleration Partners Client: Amazon Music
  • Etsy’s Cyber Sales Event UGC Ads Campaign Lights Up TikTok & Instagram

    By: Awin Client: ETSY
  • Highlands Coffee & ACCESSTRADE: Leveraging Online Influence for Offline Sales

    By: ACCESSTRADE Client: Highlands Coffee
  • Metapic X Nordic Nest: How to Build up a Highly Efficient Influencer Base

    By: Metapic Client: Nordic Nest
  • Sakara’s Ambassador Program Achieves Wellness & Efficient CAC Inside Affiliate Channel on Partnerize Platform.

    By: Partnerize Client: Sakara

Best Use of Paid Search


The Finalists Are

  • Arvo Partners – Veke: Planting Success in the Furniture Market Garden

    By: Arvo Partners Client: Veke
  • Making Home Happen

    By: Veolytic Client: Tembo
  • Oban International and Big Bus Tours – Building Back Better Post Covid

    By: Oban International Client: Big Bus Tours

Best Use of Paid Social


The Finalists Are

  • Arvo Partners & PaaPii – Fashioning Success through Customer Data Empowerment

    By: Arvo Partners Client: PaaPii
  • Sephora’s Influencer Symphony Delivers a Finale of Sales

    By: Awin Client: Sephora
  • Transforming the Paid Social Marketing Landscape: Vibrant Performance’s Exceptional Campaign for Unlock HEA

    By: Vibrant Performance Client: Unlock
  • Using the ‘Force’ to Create Buzz for the VW ID. Buzz

    By: PHD Client: Volkswagen

Best Use of Retail Media


The Finalists Are

  • A Paw-Some Collaboration to Enhance Subscriber Loyalty and Drive Inbound Revenue

    By: Awin Client: Glossybox and Pooch & Mutt
  • Journey to Savings: Expedia Group, Affirm, and CJ Amplify Success

    By: CJ Client: Expeda Group, Affirm
  • The Perfect Pairing: Rakuten Advertising, Coles Liquor Group & Cashrewards Bring Affiliate to Retail Media

    By: Rakuten Advertising Client: Coles Liquor, Cashrewards


Best Performance Marketing Technology

The Finalists Are

  • A Full-Funnel Approach to Fighting Ad Fraud and Maximising ROI in Digital Advertising

    By: TrafficGuard
  • Captiv8 Creator Affiliate Suite – Performance Influencer Marketing

    By: Captiv8
  • Everflow: Transforming Performance Marketing with Innovation and Customer Success

    By: Everflow Technologies
  • NucleusLinks – Automation Platform for Affiliate Publishers

    By: NucleusLinks by Affinity
  • Partnerize’s Power of One: A Better Way to Partner

    By: Partnerize
  • Rakuten Advertising’s Global Insights & Analytics Portal and Data Labs

    By: Rakuten Advertising
  • The Intelligent Offer Platform

    By: RevLifter

Best Technology Publisher Partner

The Finalists Are

  • The Intelligent Offer Platform

    By: RevLifter
  • Upsellit – Turning Window Shoppers Into Lifetime Customers

    By: UpSellit


Best Initiative or Partnership for Good NEW


The Finalists Are

  • HSBC UK’s Safe Spaces Partnership for People Experiencing Financial Abuse

    By: PHD and Kepler Client: HSBC UK
  • Ping4good: An International Programme to Put People Over Profit.

    By: Ping Identity

Most Creative Partnership


The Finalists Are

  • GREEN MONSTER & ACCESSTRADE: A Transformative Two-way Partnership

    By: ACCESSTRADE Client: Green Monster
  • Rakuten Advertising & PerformID Pioneer A-CLO & Take On Australia

    By: Rakuten Advertising Client: PerformID (MyAmexShop.com.au)

One to Watch

The Finalists Are

  • Carissa Flinders

    By: Awin
  • Elizabeth Hoover

    By: DMi Partners
  • Lauren Wilson

    By: GrowthOps
  • Sean Fitzwilliam

    By: CJ

Performance Marketing Team of the Year

The Finalists Are

  • A More Human Approach To Digital Media

    By: M&C Saatchi Performance
  • CJ Dell EU Team: The Path to Partnership Perfection

    By: CJ
  • DMi Partners: People-Powered Marketing Masters

    By: DMi Partners
  • Partnerize’s Power of One: A Better Way to Partner.

    By: Partnerize
  • Rakuten Advertising Advanced Analytics Delivers Global Data-Driven Insights & Optimization

    By: Rakuten Advertising
  • Team TopCashback

    By: TopCashback
  • Turning Traditional Teamwork Life on Its Head – In a Good Way!

    By: Lodestar Marketing
  • Warsaw Rising: Mitgo’s Year of Triumphs and Transformation in Poland

    By: Admitad

Together We Solved That!


The Finalists Are

  • intent.ly & Kwik Fit: Proving the Incremental Value of Onsite Engagement & Conversion Tech

    By: intent.ly Client: Kwik Fit
  • Rakuten Advertising’s Global Luxury Brand Program Accelerates Sales with Luxe Network

    By: Rakuten Advertising
  • Reaching New Heights: LOJEL’s 96% Revenue Boost with Perform[cb] and Rakuten Advertising

    By: Perform[cb] Client: Rakuten Advertising, LOJEL