How Ruby Digital Grew Gelmar’s E-Commerce Performance by 84.9% Revenue and 106.4% Conversions Through SEO and PPC

The Challenge

Gelmar, a 90-year-old retailer with 50+ brick-and-mortar stores, had near-zero digital presence and had to compete against giants like Amazon, Takealot, and Leroy Merlin.

The Strategy

Unify SEO and PPC under a single team to rapidly scale Gelmar’s e-commerce store revenue to match that of a physical store.

Execution and Innovation

Integrated search and paid media workflows so both channels reinforced each other throughout.

Results

A 106.4% increase in PPC conversions. Organic revenue grew +56.9% YoY, organic search accounted for 37.8% of sessions, and Gelmar achieved the #1 search visibility score (60.46) in its category.

Judges' Verdict

“Lots of impressive work to build a digital brand presence. Clear strategy and good results.”