The Team Behind 25,000 Merchants: How Shoparize Operates CPA Shopping at Continental Scale

The Challenge
Managing CPA-based Google Shopping campaigns across 25,000+ merchants in 21 European markets and 10+ affiliate networks requires immense operational synchronisation beyond automated technology.
The Strategy
Deploy a specialised Managed Ads team uniting localised account management with centralised operations and PPC execution.
Execution and Innovation
Managed cross-border merchant onboarding, feed optimisation, and network integrations to deliver CPA shopping through existing affiliate networks.
Results
Delivered €612M in merchant GMV (+63% YoY) and 13.5M validated transactions (+94% YoY) across 11,250 active Managed Ads merchants in 2025.
Judges' Verdict
"Strong submission with clear objectives of growth for the team. Exceptional team operation across 21 countries and more than ten affiliate networks."
