Compliance as a Growth Engine: Rakuten Advertising’s Global Performance Team

The Challenge

The industry faces increasing regulatory scrutiny, reputational risks, and stricter requirements for brand safety and publisher oversight without wanting compliance checks to delay execution.

The Strategy

Re-engineer compliance from a restrictive review bottleneck into a proactive commercial enabler using a global operating model and proactive monitoring.

Execution and Innovation

Embedded Detect-supported brand protection and localised regulatory checks into daily workflows, performing pre-launch audits and collaborating across client service and data teams.

Results

Maintained a 99%+ compliance rate, held live in-market issue rates below 1%, flagged risks in ~20% of pre-launch creative mockups, and resolved compliance issues in under 48 hours.

Judges' Verdict

"Strong global level capabilities with evidence based examples of execution. I really liked the idea of treating compliance as something that can actually help clients grow rather than simply slow them down."