Pizza Hut UK, Publicis and CJ grow affiliate share 150% and create a £2.8M growth engine

The Challenge

Pizza Hut UK's affiliate program had hit a performance plateau, remaining stagnant at ~4% of total e-commerce sales.

The Strategy

Re-engineer the go-to-market strategy on CJ by auditing active partners, recruiting high-intent properties, and updating measurement analytics.

Execution and Innovation

Used data analytics and AI-driven targeting to optimise publisher interactions, promotional pacing, and partner recruitment models.

Results

Expanded performance partnership share from 4% to 10% of total e-commerce sales, driving a 37% overall revenue.

Judges' Verdict

"A very strong transformation that correctly started by fixing measurement before attempting to scale. Execution was exceptional."