How Crocs and Acceleration Partners Stepped into Full-Funnel Success

The Challenge

Drive revenue growth and product visibility during a full-price promotional freeze without site-wide discounts.

The Strategy

Deploy a full-funnel partnership matrix matching specific partner models to each phase of the consumer buying journey.

Execution and Innovation

Mapped editorial partners to upper-funnel launch awareness, BNPL and CSS partners to mid-funnel consideration, and exclusive offer partners to lower-funnel conversions, guided by proprietary APVision analytics.

Results

Delivered a 50% YoY revenue increase, exceeding Crocs' internal sales targets by 12%.

Judges' Verdict

"A true full-funnel strategy and results. Well thought-out, with clear goals and funnel-specific tactics throughout. The use of their APVision tool is innovative way to make smart decisions efficiently."