Detect: Raising the Standard for Transparency and Compliance in Partnership Marketing

The Challenge

Performance marketing programs face increasing risks from ad fraud, compliance breaches, brand misrepresentation, and complex global regulations that threaten advertiser spend.

The Strategy

Build an AI-driven signal intelligence platform that transforms brand compliance from a reactive manual audit into automated, real-time monitoring.

Execution and Innovation

Developed "Detect," an AI engine analysing user and publisher interaction across 80+ behavioural dimensions to automatically flag irregularities for human review.

Results

Maintained a sub-1% compliance violation rate across Rakuten's supported clients and delivered an average ROI improvement of 25–40% for brands using the platform.

Judges' Verdict

"The best compliance model I have reviewed. Very clear insights that led to strategy showing impact on industry and why trust had been eroded."