How Upsellit and Moen Replaced Guesswork With Testing and Generated a 6% Revenue Lift

The Challenge

Moen risked session drop-off rates due to long customer research cycles, reliance on untested promotional assumptions, a lack of product comparison tools, generic recommendation logic, and zero post-purchase retention channels.

The Strategy

Replace assumption-based decision-making with structured testing discipline while building custom, conversion-focused tools to address specific gaps in the customer purchase journey.

Execution and Innovation

Where decisions were assumption-based, testing was introduced. Where capabilities were absent, they were built. Where tools underperformed, they were repositioned.

Results

Generated $3M in attributable revenue, a 5.69% overall revenue lift, a 6.36% increase in conversion rates, a 6.81% growth in new customer acquisition, and a 7.1% lift in repeat customer sales.

Judges' Verdict

"A very clean and thoughtful conversion rate optimisation campaign. By introducing custom product comparison tools and targeted MiniCart recommendations, Upsellit skillfully addressed real friction points for shoppers navigating a high-consideration category."