LaserAway’s Affiliate Programme Transforms with Tombras and impact.com

The Challenge

As the nation's largest aesthetic dermatology provider, LaserAway identified a significant opportunity: none of the major national players in elective healthcare had a scalable, performance-driven affiliate programme. A competitive audit revealed an open field with minimal long-tail activity and no formal brand-led partnerships.

The Strategy

In partnership with Tombras and impact.com, LaserAway moved first, launching a first-of-its-kind affiliate programme tailored to elective healthcare. The goal was to diversify away from paid search and social, create a strategic moat, and establish first-mover advantage in a high-growth category.

The Work

The team resolved major search engine marketing conflicts and built a proprietary affiliate forecasting tool integrated with top-tier search and traffic databases. This sophisticated setup allowed the team to prove meaningful incrementality, demonstrating minimal paid search cannibalisation and validating that they were capturing net-new demand. The programme was designed not just as a new channel but as a long-term infrastructure asset that competitors would find difficult to replicate.

Results

The campaign delivered incredible, business-altering results in a remarkably short timeframe, accounting for a significant portion of total company leads and revenue while smashing return on ad spend goals and significantly elevating overall brand visibility.

The Judges' Verdict

The collaborative campaign by Tombras and LaserAway took top honours as a highly unique entry that successfully redefined the affiliate channel by transforming it from a traditional bottom-of-funnel tactic into a full-funnel marketing engine. Judges praised the flawless execution and advanced measurement, and the proprietary affiliate forecasting tool was highlighted as a particularly impressive innovation. A campaign that delivered business-altering results and proved the power of first-mover strategy in an untapped vertical.

"Successfully redefined the affiliate channel by transforming it from a traditional bottom-of-funnel tactic into a full-funnel marketing engine."