Captiv8’s Brand Safety Initiative

The Challenge

Influencer marketing is both an incredible opportunity and a significant source of potential risk. Creators bring outstanding credibility, but their opinions, behaviours, and personal challenges can impact brand partners in ways that traditional brand safety tools fail to anticipate. Existing solutions only scanned creators' social posts for broad categories of objectionable content, leaving a critical gap in holistic risk intelligence.

The Strategy

Captiv8 developed an industry-first AI-powered Media Safety solution that holistically analyses a creator's personal brand, including their social activity and what is said about them across the broader media ecosystem. The system evaluates creators across eleven IAB risk categories, providing brands with comprehensive risk intelligence previously impossible to access at this level of depth or scale.

The Work

The proprietary technology goes far beyond traditional keyword-based tools to offer context-aware analysis, transparent safety scoring, and customisable risk frameworks. Social content scanning is combined with third-party media and public relations sources, while a continuous improvement feedback loop ensures the system evolves alongside industry needs. The solution provides brands with intuitive A to F safety scores to support confident, values-aligned partnership decisions.

Results

The solution established a new standard for brand protection, ensuring safer partnerships and empowering brands to unlock the full potential of creator marketing. Results exceeded all quantified performance targets.

The Judges' Verdict

"A solution that sets a new industry standard for influencer brand safety by moving from subjective judgement to data-driven confidence."