Where Premium Meets Performance: Turning Consolidation Into Competitive Advantage

The Challenge

Tapestry announced with two weeks' notice that Coach Outlet Australia would consolidate into the main Coach website, putting over $1.7 million in affiliate revenue, tracking infrastructure, and 42 active publisher relationships at risk.

The Strategy

Treat the migration as a business transformation rather than a technical project, focusing on publisher confidence, performance protection, and operational efficiency.

Execution and Innovation

Transitioned publishers smoothly while upgrading tracking and consolidating site architectures without interrupting active revenue streams.

Results

Delivered 352% YoY revenue growth, 469% transaction growth, and an 11% ROI improvement following the site consolidation.

Judges' Verdict

"Proactive partnership that delivered strong results within a short-timeframe. The division of expertise and shared decision-making are well articulated, while the execution demonstrates speed, governance and technical discipline."