Beyond the Discount: Scaling Dr. Barbara Sturm Through Intelligent Value Attribution

The Challenge

Dr. Barbara Sturm needed to grow its affiliate channel without using price markdowns that could damage its brand positioning.

The Strategy

Replace traditional discount codes with an intent-driven Gift with Purchase (GWP) solution targeting users showing hesitation at checkout.

Execution and Innovation

Partnered with intent.ly via Partnerize to deploy an in-page “Time in Cart” GWP trigger, turning surplus stock into a value-add incentive.

Results

Achieved a +150.93% uplift in conversion rate, an 11.61% increase in AOV, and a 30:1 campaign ROAS.

Judges’ Verdict

“This an exceptionally strong affiliate-program optimization case that solves a difficult luxury-commerce problem. Improving conversion and commercial performance without relying on broad discounting that could eat into brand equity and margin”