CAMPAIGN & STRATEGY AWARDS
Best Affiliate Programme Launch or Relaunch
For this category judges are seeking a standout affiliate or partner programme launch or relaunch.
The winning entry will be able to demonstrate diligent research, planning and execution whilst also detailing successful partner adoption, optimisation and/or growth.
The success could be demonstrated in the form of revenue, profitability, efficiencies, expansion into new markets, better meeting the brand’s objectives, synergy, partnership types, and more.
Entry guidance
The category can be entered directly by advertisers in-housing, agencies, affiliate networks or SaaS partnership platforms.
Best Brand Performance Campaign
‘Brand is the engine for strong growth, with performance marketing acting as the fuel’ – This category recognises a campaign where brand and performance have combined to drive success for a brand.
It could be a focus on using integrated creative strategies to drive lower CPA, sharing data to fuel returns or working together in a collaborative manner. Judges will reward a holistic view, innovative thinking, fresh ways of approaching old challenges and experimental initiatives that have driven performance brand marketing.
Best Content Commerce Strategy NEW
Founded in 2008, advanced store brings CPA-based Performance Display & Retargeting Advertising solutions to market. We help over 600 advertisers, global brands and thousands of publishers worldwide in distributing and using their media budgets efficiently by With our cloud-based and AI-controlled platform, we form the technological interface between advertisers and publishers. In doing so, we follow different paths and offer access to web, mobile, streaming & digital-out-of-home (DOOH). We create industry-specific display, native and social campaigns. From media planning to campaign set-up to ongoing optimisation, we take care of our client’s campaigns and only bill them according to their success. We have been bringing performance based solutions for the retail, travel, telco & finance sectors onto the market since 2008. With our knowledge of the requirements of both advertisers & publishers, we help large and small brands around the world to distribute and use their media budgets efficiently and transparently.
This category recognises an exceptional campaign or partnership that has successfully delivered sales via creators, editorial or strategic content, whilst informing and inspiring consumers. Entries should detail the strategy deployed and the technologies used to drive success.
Best Influencer Marketing Campaign
Judges will be rewarding a creative, well executed and effective influencer marketing campaign that has met or exceeded the stated objectives.
Judges understand that campaigns with content creators often have broad objectives. Therefore judges won’t be looking purely at ROI, but a mix of elements that enabled the influencer campaign to perhaps complement other channel activity, enhance the funnel, drive sales, engagement or increase market share. All entries must refer back to their objectives and demonstrate how they have been met.
Best Innovation NEW
This category recognises an innovation that has improved company, campaign or industry performance. The innovation could involve embracing a new technology or even a new way of tackling an existing challenge.
Best Integrated Performance Marketing Campaign
Channels working in tandem is the focus of our award for Best Integrated Performance Marketing Campaign. Whether it’s affiliate marketing working with paid search, paid social working with display advertising, or another combination of results-based marketing, we’re rewarding a company or team that has combined two or more activities for great results.
Cross-Channel entries should detail the efforts that have been undertaken in helping things get off the ground, including any evidence of changes that needed to occur to attain the desired outcome.
Best Lead Generation Campaign
This category recognises a specific lead-based campaign that has firmly met objectives by delivering high-quality prospects through a smart, cost-effective and ethical strategy.
Successful entrants will be able to quantify the relative value of leads to the client, keeping them in-line with their original objectives for the campaign.
Best Loyalty Partnership NEW
This category recognises a partnership or campaign that has driven customer loyalty, retention, re-activation or that has increased customer lifetime value.
Best Paid Search Campaign
This category will reward proficient and successful management of a paid search campaign.
Successful entrants must demonstrate an innovative use of paid search, incorporating new tools and technology where necessary, managed by an in-house team or by an agency for a client.
Judges will seek alignment to brand values and goals across a well thought-out and delivered effort.
Best Paid Social Campaign
This category recognises an innovative and effective paid social campaign or strategy that gained a stellar set of results via a performance-based effort.
Whether the objective was to drive sales, engagement through influencers or generate leads, entries should explain how client objectives were met.
Best Partnership
This category recognises an exceptional partnership that has delivered outstanding results. Judges will be looking for evidence of how the partnership has delivered on objectives. The partnership could be between a brand and a publisher, brand to brand, a brand and an agency or network or a technology partnership that has helped deliver measurable outcomes.
Best Social Commerce Campaign
This category recognises a campaign or strategy that has successfully driven, or helped influence a lead or sale for a brand via a social network, platform, community or individual content creator.
Platforms could include, but are not limited to Instagram, Pinterest, Meta Facebook, LinkedIn, TikTok, Snapchat and Twitch.
Best Use of Cashback or Incentive NEW
This category seeks to reward successful campaigns that embrace a cashback or incentive partner.
We define an incentive partner as being cashback or coupon, browser extension, card-linked offer (CLO), gift card incentive or employee reward scheme partner.
Judges will be looking to reward an innovative campaign that has delivered exceptional results for a brand.
Best Use of Data
Fluent is a global data-driven performance marketing company and trusted growth partner for leading brands. Experts in creating value for consumers, Fluent delivers outcome-based solutions for marketers.
Data fuels performance and in many ways underpins market evolution. Judges will be looking for intelligent, creative uses of first, second or third-party data to bring a competitive advantage or revenue stream. Entrants should highlight how the use of data has driven a company or campaign to success, which could be defined as new customer acquisition, retention, engagement or anything else fitting in-line with brand objectives.
Most Creative Partnership NEW
Partnerships come in many forms. This category celebrates this by rewarding a stand-out partnership with creativity at its core that has driven exceptional results.
Most Effective Use of Programmatic Ad Buying
For this category judges are seeking a standout use of programmatic ad / media-buying behind a best-in-class campaign, on any channel, with clear evidence of results. Entries are encouraged for DOOH, Metaverse, CTV in addition to traditional programmatic display.
REGIONAL AWARDS
Best Affiliate & Partnership Strategy - APAC
With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be within the region by an OPM, full-service agency, in-house team or affiliate network.
A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different publisher types, including content, cashback, influencers, discount, paid search amongst others, within a rounded effort for a brand.
Entry guidance
The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country.
Best Affiliate & Partnership Strategy - Europe
With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be within the region by an OPM, full-service agency, in-house team or affiliate network.
A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different publisher types, including content, cashback, influencers, discount, paid search amongst others, within a rounded effort for a brand.
Entry guidance
The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country.
Best Affiliate & Partnership Strategy - LATAM
With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be within the region by an OPM, full-service agency, in-house team or affiliate network.
A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different publisher types, including content, cashback, influencers, discount, paid search amongst others, within a rounded effort for a brand.
Entry guidance
The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country.
Best Affiliate & Partnership Strategy – US & Canada
With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be within the region by an OPM, full-service agency, in-house team or affiliate network.
A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different publisher types, including content, cashback, influencers, discount, paid search amongst others, within a rounded effort for a brand.
Entry guidance
The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country.
TECHNOLOGY, TEAM AND AGENCY AWARDS
Best Affiliate Network
Gen3 Marketing an international award-winning affiliate marketing agency. We provide dedicated affiliate marketing management to drive growth and sales for e-commerce businesses in the USA, UK, across the EU and indeed globally. Founded in 2006, we have unrivalled experience working with networks, publishers, and affiliate technologies to drive the best possible results for our clients. The Gen3 Marketing approach is down-to-earth, and client focused. Gen3 Marketing aims to deliver the most cost-effective strategies that grow sales and meet both the commercial and marketing objectives of our clients. 50% of our clients have been with us for over 3 years and many have been with us since the beginning. As part of the leading international agency, we now manage in excess of 500 clients globally, including Kwik Fit, Snapfish, Chi Chi, Victorinox, tails.com, Richer Sounds, CW Sellors, Serenata Flowers, Sport Shoes, Sock Shop and across a vast range of verticals.
Judges will reward an Affiliate Network which excels in offering technology and managed account management, enabling its clients (both advertisers and publishers) to fully embrace the breadth of performance marketing.
Entry guidance
This category is open to any affiliate network that offers full service account management. There is no requirement to operate in more than one country or region. After submission the category will also go to a public vote.
Best Performance Marketing Technology
VEVE is a technology-based performance and brand marketing platform which enables brands to connect with 500 MN+ unique users across various mobile OEMs, Internet Browsers, Telcos, and Premium Apps. VEVE’s strong collaboration enables brands to access 50% of the smartphone and desktop users across Europe, 36% in North America and 70% in APAC. VEVE’s on-device ad formats – Tiles, Notifications & Universal help brands achieve their advertising KPIs across premium publishers like Samsung, Huawei, Oppo, Vivo, Xiaomi, Microsoft, Opera and many more.
https://www.veve.com/en/contact-us-advertiser.php?utm_source=Awards-GPMA2022
Judges are looking for a technology that has helped enhance a client’s partner or performance marketing strategy.
The technology may provide a competitive advantage or allow them to do business in a smarter way or more cost effective manner. Judges will be looking for an innovative product and evidence of its evolution along with proof of customer adoption, results, and satisfaction.
Best Tech Publisher NEW
ABOUT impact.com
impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.
With this award, judges will be looking for a value-add tech publisher that can be integrated by a brand as part of their affiliate & partnership marketing strategy.
PEOPLE & TEAMS AWARDS
Best Affiliate and Partner Marketing Agency NEW

Founded in Santa Barbara, California in 1998, CJ continues to lead the industry as the largest, most trusted name in global performance marketing, specializing in affiliate marketing technology and services.
We are the platform of choice for driving profitable growth for over 3,800 global brands around the world across all verticals including retail, travel, finance, and network & home services. Our technology powers a partnership ecosystem where over 167K publishers and brands engage billions of consumers worldwide.
As part of Publicis Groupe, aligned with Publicis Media, we leverage unparalleled data, technology, and strategic expertise to bring a truly customer-centric approach to performance marketing. Our people dare to think big and drive even bigger results.
Open to affiliate & partner marketing agencies who specialise in affiliate marketing and partner marketing.
Entry guidance
Open to all affiliate and partner marketing agencies globally who manage affiliate and partnerships for brands.
Best Performance Marketing Agency
Open to performance marketing agencies specialising in performance media (paid search, paid social, programmatic, data, CX etc)
Entry guidance
Open to all agencies globally who plan or execute digital or performance media campaigns.
One to Watch
Aimed at rewarding bright, ambitious and exceptional talent and change-makers working in the global performance marketing industry. To enter this category, you may be nominated either by a client, employer or if desired self-nominate. You’ll be expected to outline the impact your work has had either for the business, client or holistically for the performance marketing industry.
Performance Marketing Team of the Year NEW
This category celebrates great teams who collaborate to drive exceptional outcomes for their company, partners or clients.
Together - We Solved That! NEW
Judges are looking for an example of a real world challenge that has been solved for a client (with a great outcome) using both technology and the power of great teams.