Categories

CAMPAIGN & STRATEGY AWARDS


Best Affiliate Programme Launch or Relaunch

 

For this category judges are seeking a standout affiliate or partner programme launch or relaunch.

The winning entry will be able to demonstrate diligent research, planning and execution whilst also detailing successful partner adoption, optimisation and/or growth.

The success could be demonstrated in the form of revenue, profitability, efficiencies, expansion into new markets, better meeting the brand’s objectives, synergy, partnership types, and more.

Entry guidance

The category can be entered directly by advertisers in-housing, agencies, affiliate networks or SaaS partnership platforms.


Best Brand Performance Campaign

 

‘Brand is the engine for strong growth, with performance marketing acting as the fuel’ – This category recognises a campaign where brand and performance have combined to drive success for a brand.

It could be a focus on using integrated creative strategies to drive lower CPA, sharing data to fuel returns or working together in a collaborative manner. Judges will reward a holistic view, innovative thinking, fresh ways of approaching old challenges and experimental initiatives that have driven performance brand marketing.

 


Best Content Commerce Strategy NEW

This category recognises an exceptional campaign or partnership that has successfully delivered sales via creators, editorial or strategic content, whilst informing and inspiring consumers. Entries should detail the strategy deployed and the technologies used to drive success.


Best Influencer Marketing Campaign

 

Judges will be rewarding a creative, well executed and effective influencer marketing campaign that has met or exceeded the stated objectives.

Judges understand that campaigns with content creators often have broad objectives. Therefore judges won’t be looking purely at ROI, but a mix of elements that enabled the influencer campaign to perhaps complement other channel activity, enhance the funnel, drive sales, engagement or increase market share. All entries must refer back to their objectives and demonstrate how they have been met.


Best Innovation NEW

 

This category recognises an innovation that has improved company, campaign or industry performance. The innovation could involve embracing a new technology or even a new way of tackling an existing challenge.


Best Integrated Performance Marketing Campaign

 

Channels working in tandem is the focus of our award for Best Integrated Performance Marketing Campaign. Whether it’s affiliate marketing working with paid search, paid social working with display advertising, or another combination of results-based marketing, we’re rewarding a company or team that has combined two or more activities for great results.

Cross-Channel entries should detail the efforts that have been undertaken in helping things get off the ground, including any evidence of changes that needed to occur to attain the desired outcome.


Best Lead Generation Campaign

 

This category recognises a specific lead-based campaign that has firmly met objectives by delivering high-quality prospects through a smart, cost-effective and ethical strategy.

Successful entrants will be able to quantify the relative value of leads to the client, keeping them in-line with their original objectives for the campaign.


Best Loyalty Partnership NEW

 

This category recognises a partnership or campaign that has driven customer loyalty, retention, re-activation or that has increased customer lifetime value.


Best Paid Search Campaign

 

This category will reward proficient and successful management of a paid search campaign.

Successful entrants must demonstrate an innovative use of paid search, incorporating new tools and technology where necessary, managed by an in-house team or by an agency for a client.
Judges will seek alignment to brand values and goals across a well thought-out and delivered effort.


Best Paid Social Campaign

 

This category recognises an innovative and effective paid social campaign or strategy that gained a stellar set of results via a performance-based effort.

Whether the objective was to drive sales, engagement through influencers or generate leads, entries should explain how client objectives were met.


Best Partnership

 

This category recognises an exceptional partnership that has delivered outstanding results. Judges will be looking for evidence of how the partnership has delivered on objectives. The partnership could be between a brand and a publisher, brand to brand, a brand and an agency or network or a technology partnership that has helped deliver measurable outcomes.


Best Social Commerce Campaign

 

This category recognises a campaign or strategy that has successfully driven, or helped influence a lead or sale for a brand via a social network, platform, community or individual content creator.

Platforms could include, but are not limited to Instagram, Pinterest, Meta Facebook, LinkedIn, TikTok, Snapchat and Twitch.


Best Use of Cashback or Incentive NEW

 

This category seeks to reward successful campaigns that embrace a cashback or incentive partner.

We define an incentive partner as being cashback or coupon, browser extension, card-linked offer (CLO), gift card incentive or employee reward scheme partner.

Judges will be looking to reward an innovative campaign that has delivered exceptional results for a brand.


Best Use of Data

Data fuels performance and in many ways underpins market evolution. Judges will be looking for intelligent, creative uses of first, second or third-party data to bring a competitive advantage or revenue stream. Entrants should highlight how the use of data has driven a company or campaign to success, which could be defined as new customer acquisition, retention, engagement or anything else fitting in-line with brand objectives.


Most Creative Partnership NEW

 

Partnerships come in many forms. This category celebrates this by rewarding a stand-out partnership with creativity at its core that has driven exceptional results.


Most Effective Use of Programmatic Ad Buying

 

For this category judges are seeking a standout use of programmatic ad / media-buying behind a best-in-class campaign, on any channel, with clear evidence of results. Entries are encouraged for DOOH, Metaverse, CTV in addition to traditional programmatic display.

REGIONAL AWARDS


Best Affiliate & Partnership Strategy - APAC

 

With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be within the region by an OPM, full-service agency, in-house team or affiliate network.

A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different publisher types, including content, cashback, influencers, discount, paid search amongst others, within a rounded effort for a brand.

Entry guidance

The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country.


Best Affiliate & Partnership Strategy - Europe

 

With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be within the region by an OPM, full-service agency, in-house team or affiliate network.

A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different publisher types, including content, cashback, influencers, discount, paid search amongst others, within a rounded effort for a brand.

Entry guidance

The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country.


Best Affiliate & Partnership Strategy - LATAM

 

With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be within the region by an OPM, full-service agency, in-house team or affiliate network.

A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different publisher types, including content, cashback, influencers, discount, paid search amongst others, within a rounded effort for a brand.

Entry guidance

The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country.


Best Affiliate & Partnership Strategy – US & Canada

 

With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be within the region by an OPM, full-service agency, in-house team or affiliate network.

A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different publisher types, including content, cashback, influencers, discount, paid search amongst others, within a rounded effort for a brand.

Entry guidance

The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country.

TECHNOLOGY, TEAM AND AGENCY AWARDS


Best Affiliate Network

Judges will reward an Affiliate Network which excels in offering technology and managed account management, enabling its clients (both advertisers and publishers) to fully embrace the breadth of performance marketing.

Entry guidance

This category is open to any affiliate network that offers full service account management. There is no requirement to operate in more than one country or region. After submission the category will also go to a public vote.


Best Performance Marketing Technology

Judges are looking for a technology that has helped enhance a client’s partner or performance marketing strategy.

The technology may provide a competitive advantage or allow them to do business in a smarter way or more cost effective manner. Judges will be looking for an innovative product and evidence of its evolution along with proof of customer adoption, results, and satisfaction.


Best Tech Publisher NEW

With this award, judges will be looking for a value-add tech publisher that can be integrated by a brand as part of their affiliate & partnership marketing strategy.

PEOPLE & TEAMS AWARDS


Best Affiliate and Partner Marketing Agency NEW

Open to affiliate & partner marketing agencies who specialise in affiliate marketing and partner marketing.

Entry guidance

Open to all affiliate and partner marketing agencies globally who manage affiliate and partnerships for brands.


Best Performance Marketing Agency

Open to performance marketing agencies specialising in performance media (paid search, paid social, programmatic, data, CX etc)

Entry guidance

Open to all agencies globally who plan or execute digital or performance media campaigns.


One to Watch

 

Aimed at rewarding bright, ambitious and exceptional talent and change-makers working in the global performance marketing industry. To enter this category, you may be nominated either by a client, employer or if desired self-nominate. You’ll be expected to outline the impact your work has had either for the business, client or holistically for the performance marketing industry.


Performance Marketing Team of the Year NEW

 

This category celebrates great teams who collaborate to drive exceptional outcomes for their company, partners or clients.


Together - We Solved That! NEW

 

Judges are looking for an example of a real world challenge that has been solved for a client (with a great outcome) using both technology and the power of great teams.

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