Categories

Understanding the diversity and nuances of the affiliate marketing channel is paramount to running a successful programme.

With this award, judges will be looking for competent and holistic management of an individual brand’s affiliate programme within the region by an OPM, full-service agency, in-house team or affiliate network.

Criteria

– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)

Entry Guidance:

The affiliate programme can be managed from any country or region. The entry will qualify as long as the affiliate programme targets consumers in one or more countries within the specified region (i.e. LATAM). There is no requirement for the activity to be multi-country. When writing your entry please ensure you answer each element of the judging criteria and refer back to your objectives and how you met them within Smart Execution and/or Effectiveness and ROI.

There is no requirement for the activity to be multi-country. For clarity, the USA also includes Canada.

THIS AWARD IS OPEN TO:

Advertisers, Agencies, Publishers, Networks and Tech

Spanning across all performance channels and verticals, judges are seeking an outstanding entry that showcases effective use of performance marketing.

The campaign must utilise one or a combination of elements within performance marketing with evidence of meeting clear campaign objectives.

Awards can be entered individually or collaboratively by advertisers, publishers, agencies, brands, networks or technologies that have enabled high-quality work to be executed. Judges will be looking for ROI and best practice adoption but also that something extra that sets the entry apart. The use of data, creativity, innovation, and uniqueness will be key factors.

Criteria

– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)

Entry Guidance:

The campaign can be managed from any country or region. The entry will qualify as long as the campaign or strategy targets consumers in one or more countries within the specified region (i.e. LATAM).

There is no requirement for the activity to be multi-country. For clarity, the USA also includes Canada.

THIS AWARD IS OPEN TO:

Advertisers, Agencies, Publishers, Networks and Tech

Understanding the diversity and nuances of the affiliate marketing channel is paramount to running a successful programme.

With this award, judges will be looking for competent and holistic management of an individual brand’s affiliate programme within the region by an OPM, full-service agency, in-house team or affiliate network.

Criteria

– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)

Entry Guidance:

The affiliate programme can be managed from any country or region. The entry will qualify as long as the affiliate programme targets consumers in one or more countries within the specified region (i.e. LATAM). There is no requirement for the activity to be multi-country. When writing your entry please ensure you answer each element of the judging criteria and refer back to your objectives and how you met them within Smart Execution and/or Effectiveness and ROI.

There is no requirement for the activity to be multi-country.

THIS AWARD IS OPEN TO:

Advertisers, Agencies, Publishers, Networks and Tech

Spanning across all performance channels and verticals, judges are seeking an outstanding entry that showcases effective use of performance marketing.

The campaign must utilise one or a combination of elements within performance marketing with evidence of meeting clear campaign objectives.

Awards can be entered individually or collaboratively by advertisers, publishers, agencies, brands, networks or technologies that have enabled high-quality work to be executed. Judges will be looking for ROI and best practice adoption but also that something extra that sets the entry apart. The use of data, creativity, innovation, and uniqueness will be key factors.

Criteria

– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)

Entry Guidance:

The campaign can be managed from any country or region. The entry will qualify as long as the campaign or strategy targets consumers in one or more countries within the specified region (i.e. LATAM).

There is no requirement for the activity to be multi-country.

THIS AWARD IS OPEN TO:

Advertisers, Agencies, Publishers, Networks and Tech

Understanding the diversity and nuances of the affiliate marketing channel is paramount to running a successful programme.

With this award, judges will be looking for competent and holistic management of an individual brand’s affiliate programme within the region by an OPM, full-service agency, in-house team or affiliate network.

Criteria

– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)

Entry Guidance:

The affiliate programme can be managed from any country or region. The entry will qualify as long as the affiliate programme targets consumers in one or more countries within the specified region (i.e. LATAM). There is no requirement for the activity to be multi-country. When writing your entry please ensure you answer each element of the judging criteria and refer back to your objectives and how you met them within Smart Execution and/or Effectiveness and ROI.

There is no requirement for the activity to be multi-country.

Campaigns entered into the UK awards in August may be entered into the Western Europe category, enabling you to compete with other companies across the rest of Europe. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20 and must demonstrate an increase/change to the results from when it was last entered.

THIS AWARD IS OPEN TO:

Advertisers, Agencies, Publishers, Networks and Tech

Spanning across all performance channels and verticals, judges are seeking an outstanding entry that showcases effective use of performance marketing.

The campaign must utilise one or a combination of elements within performance marketing with evidence of meeting clear campaign objectives.

Awards can be entered individually or collaboratively by advertisers, publishers, agencies, brands, networks or technologies that have enabled high-quality work to be executed. Judges will be looking for ROI and best practice adoption but also that something extra that sets the entry apart. The use of data, creativity, innovation, and uniqueness will be key factors.

Criteria

– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)

Entry Guidance:

The campaign can be managed from any country or region. The entry will qualify as long as the campaign or strategy targets consumers in one or more countries within the specified region (i.e. LATAM).

There is no requirement for the activity to be multi-country.

Campaigns entered into the UK awards in August may be entered into the Western Europe category, enabling you to compete with other companies across the rest of Europe. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20 and must demonstrate an increase/change to the results from when it was last entered.

THIS AWARD IS OPEN TO:

Advertisers, Agencies, Publishers, Networks and Tech

Spanning across all performance channels and verticals, judges are seeking an outstanding entry that showcases effective use of performance marketing.

The campaign must utilise one or a combination of elements within performance marketing with evidence of meeting clear campaign objectives.

Awards can be entered individually or collaboratively by advertisers, publishers, agencies, brands, networks or technologies that have enabled high-quality work to be executed. Judges will be looking for ROI and best practice adoption but also that something extra that sets the entry apart. The use of data, creativity, innovation, and uniqueness will be key factors.

Criteria

– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)

Entry Guidance:

The campaign can be managed from any country or region. The entry will qualify as long as the campaign or strategy targets consumers in one or more country within the specified region. There is no requirement for the activity to be multi-country.

THIS AWARD IS OPEN TO:

Advertisers, Agencies, Publishers, Networks and Tech

Judges are seeking a standout partnership that has enabled one or more stakeholders to improve their performance marketing campaigns or company performance.

The partnership could take many forms including but not limited between a publisher and an advertiser or with a tech company in conjunction with an advertiser and publisher.

Judges will take the human touch into careful consideration with a focus on how team members interact to realise the partnership.

Judges are seeking a ‘best of the best’ campaign across all regions.

Criteria

– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)

Entry Guidance:

There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.

If you have previously entered the campaign into either the Performance Marketing or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.

THIS AWARD IS OPEN TO:

Advertisers, Agencies, Publishers, Networks and Tech

New for 2020, this category will reward successful campaigns that are carefully planned and executed on behalf of or directly by a brand with an incentive partner.

An incentive partner is defined as being cashback or coupon, browser extensions, card-linked offers, gift card incentives and employee reward scheme partners.

Judges will be looking to reward an innovative campaign that maximises the return from incentive partners or that meets or exceeds defined objectives.

The category can be entered directly by advertisers in-housing, agencies, publishers, affiliate networks or SaaS partnership platforms.

Judges are seeking a ‘best of the best’ campaign across all regions.

Criteria

– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)

Entry Guidance:

There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.

If you have previously entered the campaign into either the Performance Marketing or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.

THIS AWARD IS OPEN TO:

Advertisers, Agencies, Publishers, Networks and Tech

New for 2020, Judges will be seeking to reward effective use of a performance marketing channel to reach and influence consumers for a Direct to Consumer Brand.

The category can be entered directly by the DTC brand, agencies or partners.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.

If you have previously entered the campaign into either the Performance Marketing or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech

Channels working in tandem is the focus of our award for Best Integrated Performance Marketing Campaign. Whether it’s affiliate marketing working with paid search, paid social working with display advertising, or another combination of results-based marketing, we’re rewarding a company or team that has combined two or more activities for great results.

Entries should detail the efforts that have been undertaken in helping things get off the ground, including any evidence of changes that needed to occur to attain the desired outcome.

Criteria

– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)

Entry Guidance:

There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.

If you have previously entered the campaign into either the Performance Marketing or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.

THIS AWARD IS OPEN TO:

Advertisers, Agencies, Publishers, Networks and Tech

New for 2020, judges are seeking a standout affiliate/partner programme launch or relaunch.

The winning entry will be able to demonstrate diligent research, planning and execution whilst also detailing successful partner adoption, optimisation and/or growth. The success could be demonstrated in the form of revenue, profitability, efficiencies, expansion into new markets, better meeting the brand’s objectives, synergy, partnership types, and more.

The category can be entered directly by advertisers in-housing, agencies, affiliate networks or SaaS partnership platforms.

Criteria

– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)

Entry Guidance:

There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.

If you have previously entered the campaign into either the Performance Marketing or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.

THIS AWARD IS OPEN TO:

Advertisers, Agencies, Publishers, Networks and Tech

Judges are seeking a standout use of programmatic media-buying behind a best-in-class campaign, on any channel, with clear evidence of results.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.

If you have previously entered the campaign into either the Performance Marketing or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech

Proficient and successful management of a paid search campaign is likely to pique a judge’s interest in this particular category.

Successful entrants must demonstrate an innovative use of paid search, incorporating new tools where necessary, managed by an in-house team or for a client. Judges will seek alignment to brand values and goals across a well thought- out and delivered effort.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.

If you have previously entered the campaign into either the Performance Marketing or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.
THIS AWARD IS OPEN TO:
Advertisers Agencies Publishers Networks Tec

We’re seeking an innovative and effective paid social campaign or strategy that gained a stellar set of results via a performance-based effort.

Whether the objective was to drive sales, engagement through influencers or generate leads, entries should explain how client objectives were met and ROI achieved from the activity. Judges will be looking out for an effective use of data for the targeting and measurement of specific audiences.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.

If you have previously entered the campaign into either the Performance Marketing or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech

Judges will be rewarding a creative, well-executed and effective influencer marketing campaign that has met or exceeded the stated objectives.

Judges understand that campaigns with content creators often have broad objectives. Therefore judges won’t be looking purely at ROI, referrals or social mentions, but a mix of elements that enabled the influencer campaign to perhaps complement other channel activity, drive sales, engagement or increase market share. All entries must refer back to their objectives and demonstrate how they have been met.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.

If you have previously entered the campaign into either the Performance Marketing, Influencer Marketing Awards or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech

Judges will be on the lookout for something very simple: a content-based marketing campaign that turned brilliant ideas into clear results.

Your content marketing campaign could include automation, interaction with other channels or data; we’re confident of the winning campaign demonstrating a cohesive, strategic approach with an astute distribution strategy, all backed up by impressive figures.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.

If you have previously entered the campaign into either the Performance Marketing or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech

Data fuels performance and in many ways underpins market evolution. Judges will be looking for intelligent, creative uses of first, second or third-party data to bring a competitive advantage or revenue stream. Entrants should highlight how the use of data has driven a company or campaign to success, which could be defined as new customer acquisition, retention, engagement or anything else fitting in-line with brand objectives.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.

If you have previously entered the campaign into either the Performance Marketing or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech

Open to agencies demonstrating exceptional results through performance marketing for their clients.
Criteria
– Executive Summary (Not JEO)
– Partner Collaboration
– Agency Innovation
– Agency Differentiation
– Industry Ambassadorship
– Industry Transparency
– Sound Bites (Not JEO)
Entry Guidance:
Open to all agencies globally who plan or execute performance marketing campaigns. After submission, the category will also go to a public vote with the split in scoring 60% via the judges and 40% via the community.
THIS AWARD IS OPEN TO:
Agencies

Judges will reward an Affiliate Network which excels in offering technology and managed account management, enabling its clients to fully embrace the breadth of performance marketing.
Criteria
– Executive Summary (Not JEO)
– Enabling Effective Partnerships
– Innovation
– Technology & Tools
– Data & Transparency
– Industry Transparency
– Sound Bites (Not JEO)
Entry Guidance:
This category is open to any affiliate network that offers full-service account management. There is no requirement to operate in more than one country or region. After submission the category will also go to a public vote with the split in scoring 60% via the judges and 40% via the community.
THIS AWARD IS OPEN TO:
Networks

Judges will be looking at the advancements made with a SaaS (Software as a Service) platform during the eligibility period, alongside features and innovations that enable clients to excel with their performance marketing activity.
Criteria
– Executive Summary (Not JEO)
– Feasibility
– Uniqueness & Differentiation
– Innovation
– Effectiveness
– Evidence of Collaboration and Success
– Sound Bites (Not JEO)
Entry Guidance:
There is no requirement to operate in more than one country or region. After submission, the category will also go to a public vote with the split in scoring 60% via the judges and 40% via the community.
THIS AWARD IS OPEN TO:
Tech

Judges are looking for a performance marketing technology that has helped enhance a client’s performance marketing strategy.

The technology may provide a competitive advantage or allow them to do business in a smarter way or more cost-effective manner. Judges will be looking for an innovative product and evidence of its evolution along with proof of customer adoption, results, and satisfaction.
Criteria
– Executive Summary (Not JEO)
– Feasibility
– Uniqueness & Differentiation
– Innovation
– Effectiveness
– Evidence of Collaboration and Success
– Sound Bites (Not JEO)
Entry Guidance:
There is no requirement to operate in more than one country or region. After submission, the category will also go to a public vote with the split in scoring 60% via the judges and 40% via the community.
THIS AWARD IS OPEN TO:
Tech

Returning for 2020, this multi-demographic award aims to recognise great teams that have earned the respect and admiration of their clients. Great teams keep the industry evolving and the IPMAs are keen to recognise those that excel and collaborate with their clients to optimise their activity and potential.

Criteria
– Executive Summary (Not JEO)
– Relationships and Support
– Collaboration
– Internal Development
– Your final say
– Case Study
– Sound Bites (Not JEO)

Entry Guidance:

Judges are looking for insight into the people in your company and how the team you are championing works together to deliver great results for clients. Ensure the focus of your entry is on the specific team that is being put forward, not just your company. This award is open to teams from across the global performance marketing industry. After submission, the category will also go to a public vote with the split in scoring 60% via the judges and 40% via the community.

THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech

Returning for 2020, judges will seek to reward an outstanding campaign that has excelled within the Retail and E-Commerce vertical using a performance-based methodology.

Criteria

– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)

Entry Guidance:

Entrants should provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value. Whilst detailing how collaboration and the human touch enhanced the campaign for a competitive edge. Careful consideration should be given to ensure that each of the headings in the judging criteria is considered and completed in full.

As a Global category the activity may have taken place in any country or region(s).

THIS AWARD IS OPEN TO:

Advertisers, Agencies, Publishers, Networks and Tech

Returning for 2020, judges will seek to reward an outstanding campaign that has excelled within the Travel, Leisure and Lifestyle vertical using a performance-based methodology.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
Entrants should provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value. Whilst detailing how collaboration and the human touch enhanced the campaign for a competitive edge. Careful consideration should be given to ensure that each of the headings in the judging criteria is considered and completed in full.

As a Global category the activity may have taken place in any country or region(s).
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech

Judges will seek to reward an outstanding campaign that has excelled within the Finance vertical using a performance-based methodology.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
Entrants should provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value. Whilst detailing how collaboration and the human touch enhanced the campaign for a competitive edge. Careful consideration should be given to ensure that each of the headings in the judging criteria is considered and completed in full.

As a Global category the activity may have taken place in any country or region(s).
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech

Judges will seek to reward an outstanding campaign that has excelled within the Technology & Telecoms vertical using a performance-based methodology.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
Entrants should provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value. Whilst detailing how collaboration and the human touch enhanced the campaign for a competitive edge. Careful consideration should be given to ensure that each of the headings in the judging criteria is considered and completed in full. As a Global category the activity may have taken place in any country or region(s).
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech