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Learn why they won and what it will take to secure the trophy next year
REGIONAL AWARDS
Best Managed Affiliate Programme – USA
Since its inception in 2014, Giftcloud has pioneered the use of reward campaigns, helping businesses grow by offering customers added value incentives, when brands would prefer not to discount. By unlocking the power of digital gift cards, your business can create the perfect campaign to not only acquire new, but retain and reward existing customers. Giftcloud’s account management team are brimming with insights and experience to make sure that your reward offer gives you the competitive advantage in your marketplace, whether that be through an affiliate, social, or an on/offline campaign. What’s more, our technology puts your customer on a seamlessly branded digital journey, offering a choice of over 250 retailers worldwide, delivering their gift card in real time.
Understanding the diversity and nuances of the affiliate marketing channel is paramount to running a successful programme.
With this award, judges will be looking for competent and holistic management of an individual brand’s affiliate programme within the region by an OPM, full-service agency, in-house team or affiliate network.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
The affiliate programme can be managed from any country or region. The entry will qualify as long as the affiliate programme targets consumers in one or more countries within the specified region (i.e. LATAM). There is no requirement for the activity to be multi-country. When writing your entry please ensure you answer each element of the judging criteria and refer back to your objectives and how you met them within Smart Execution and/or Effectiveness and ROI.
There is no requirement for the activity to be multi-country. For clarity, the USA also includes Canada.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech
Best Performance Marketing Campaign – USA
Adsterra, est.2013, is a smart and flexible ad network, serving over 30 billion ad impressions per month worldwide. It works with 13K+ direct publishers and 9K+ brands, affiliates, media agencies, and ad networks dealing with various verticals.
Our mission is to connect advertisers and publishers of all sizes from anywhere in the world, helping them to increase their profit, develop their skills, grow as professionals to ensure a successful present and future. We set up and pursue high-quality standards of both service and traffic and contribute to adtech market development by introducing innovative products and sharing our experience and knowledge with the community.
There are three main ways to make money with Adsterra:
- earn money from advertising
- monetize all of your traffic (websites, blogs, social networks, etc.)
- earn money without having to do any work with our lifelong referral program for publishers (5%)
Spanning across all performance channels and verticals, judges are seeking an outstanding entry that showcases effective use of performance marketing.
The campaign must utilise one or a combination of elements within performance marketing with evidence of meeting clear campaign objectives.
Awards can be entered individually or collaboratively by advertisers, publishers, agencies, brands, networks or technologies that have enabled high-quality work to be executed. Judges will be looking for ROI and best practice adoption but also that something extra that sets the entry apart. The use of data, creativity, innovation, and uniqueness will be key factors.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
The campaign can be managed from any country or region. The entry will qualify as long as the campaign or strategy targets consumers in one or more countries within the specified region (i.e. LATAM).
There is no requirement for the activity to be multi-country. For clarity, the USA also includes Canada.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech
Best Managed Affiliate Programme – APAC
Understanding the diversity and nuances of the affiliate marketing channel is paramount to running a successful programme.
With this award, judges will be looking for competent and holistic management of an individual brand’s affiliate programme within the region by an OPM, full-service agency, in-house team or affiliate network.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
The affiliate programme can be managed from any country or region. The entry will qualify as long as the affiliate programme targets consumers in one or more countries within the specified region (i.e. LATAM). There is no requirement for the activity to be multi-country. When writing your entry please ensure you answer each element of the judging criteria and refer back to your objectives and how you met them within Smart Execution and/or Effectiveness and ROI.
There is no requirement for the activity to be multi-country.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech
Best Performance Marketing Campaign – APAC
Spanning across all performance channels and verticals, judges are seeking an outstanding entry that showcases effective use of performance marketing.
The campaign must utilise one or a combination of elements within performance marketing with evidence of meeting clear campaign objectives.
Awards can be entered individually or collaboratively by advertisers, publishers, agencies, brands, networks or technologies that have enabled high-quality work to be executed. Judges will be looking for ROI and best practice adoption but also that something extra that sets the entry apart. The use of data, creativity, innovation, and uniqueness will be key factors.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
The campaign can be managed from any country or region. The entry will qualify as long as the campaign or strategy targets consumers in one or more countries within the specified region (i.e. LATAM).
There is no requirement for the activity to be multi-country.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech
Best Managed Affiliate Programme – Western Europe
Understanding the diversity and nuances of the affiliate marketing channel is paramount to running a successful programme.
With this award, judges will be looking for competent and holistic management of an individual brand’s affiliate programme within the region by an OPM, full-service agency, in-house team or affiliate network.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
The affiliate programme can be managed from any country or region. The entry will qualify as long as the affiliate programme targets consumers in one or more countries within the specified region (i.e. LATAM). There is no requirement for the activity to be multi-country. When writing your entry please ensure you answer each element of the judging criteria and refer back to your objectives and how you met them within Smart Execution and/or Effectiveness and ROI.
There is no requirement for the activity to be multi-country.
Campaigns entered into the UK awards in August may be entered into the Western Europe category, enabling you to compete with other companies across the rest of Europe. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20 and must demonstrate an increase/change to the results from when it was last entered.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech
Best Performance Marketing Campaign – Western Europe
Spanning across all performance channels and verticals, judges are seeking an outstanding entry that showcases effective use of performance marketing.
The campaign must utilise one or a combination of elements within performance marketing with evidence of meeting clear campaign objectives.
Awards can be entered individually or collaboratively by advertisers, publishers, agencies, brands, networks or technologies that have enabled high-quality work to be executed. Judges will be looking for ROI and best practice adoption but also that something extra that sets the entry apart. The use of data, creativity, innovation, and uniqueness will be key factors.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
The campaign can be managed from any country or region. The entry will qualify as long as the campaign or strategy targets consumers in one or more countries within the specified region (i.e. LATAM).
There is no requirement for the activity to be multi-country.
Campaigns entered into the UK awards in August may be entered into the Western Europe category, enabling you to compete with other companies across the rest of Europe. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20 and must demonstrate an increase/change to the results from when it was last entered.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech
Best Performance Marketing Campaign – LATAM
Spanning across all performance channels and verticals, judges are seeking an outstanding entry that showcases effective use of performance marketing.
The campaign must utilise one or a combination of elements within performance marketing with evidence of meeting clear campaign objectives.
Awards can be entered individually or collaboratively by advertisers, publishers, agencies, brands, networks or technologies that have enabled high-quality work to be executed. Judges will be looking for ROI and best practice adoption but also that something extra that sets the entry apart. The use of data, creativity, innovation, and uniqueness will be key factors.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
The campaign can be managed from any country or region. The entry will qualify as long as the campaign or strategy targets consumers in one or more country within the specified region. There is no requirement for the activity to be multi-country.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech
VERTICAL AWARDS
Best Partnership NEW
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Judges are seeking a standout partnership that has enabled one or more stakeholders to improve their performance marketing campaigns or company performance.
The partnership could take many forms including but not limited between a publisher and an advertiser or with a tech company in conjunction with an advertiser and publisher.
Judges will take the human touch into careful consideration with a focus on how team members interact to realise the partnership.
Judges are seeking a ‘best of the best’ campaign across all regions.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.
If you have previously entered the campaign into either the Performance Marketing or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech
Best Incentive Partner Campaign or Strategy NEW
New for 2020, this category will reward successful campaigns that are carefully planned and executed on behalf of or directly by a brand with an incentive partner.
An incentive partner is defined as being cashback or coupon, browser extensions, card-linked offers, gift card incentives and employee reward scheme partners.
Judges will be looking to reward an innovative campaign that maximises the return from incentive partners or that meets or exceeds defined objectives.
The category can be entered directly by advertisers in-housing, agencies, publishers, affiliate networks or SaaS partnership platforms.
Judges are seeking a ‘best of the best’ campaign across all regions.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.
If you have previously entered the campaign into either the Performance Marketing or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech
Most Effective Direct to Consumer Campaign or Strategy NEW
New for 2020, Judges will be seeking to reward effective use of a performance marketing channel to reach and influence consumers for a Direct to Consumer Brand.
The category can be entered directly by the DTC brand, agencies or partners.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.
If you have previously entered the campaign into either the Performance Marketing or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech
Best Integrated Performance Marketing Campaign NEW
Channels working in tandem is the focus of our award for Best Integrated Performance Marketing Campaign. Whether it’s affiliate marketing working with paid search, paid social working with display advertising, or another combination of results-based marketing, we’re rewarding a company or team that has combined two or more activities for great results.
Entries should detail the efforts that have been undertaken in helping things get off the ground, including any evidence of changes that needed to occur to attain the desired outcome.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.
If you have previously entered the campaign into either the Performance Marketing or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech
Best Programme Launch or Relaunch NEW
We’re PerformanceIN, we connect and engage with the performance marketing community whilst facilitating industry debate, education and rewarding innovation, success and best practice.
With its roots way back to 2001 PerformanceIN is the leading global performance marketing publication, shedding light on the most important matters around the measurable side of marketing.
New for 2020, judges are seeking a standout affiliate/partner programme launch or relaunch.
The winning entry will be able to demonstrate diligent research, planning and execution whilst also detailing successful partner adoption, optimisation and/or growth. The success could be demonstrated in the form of revenue, profitability, efficiencies, expansion into new markets, better meeting the brand’s objectives, synergy, partnership types, and more.
The category can be entered directly by advertisers in-housing, agencies, affiliate networks or SaaS partnership platforms.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.
If you have previously entered the campaign into either the Performance Marketing or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech
Best Use of Programmatic
We actually do what other agencies would love to offer: scalable campaigns with a truly full service. Performance-oriented and flexible. Using our own technologies, we take you from the initial concept all the way to total success.
ad4mat, our product for performance display, allows advertisers and publishers worldwide to achieve extraordinary revenues. And just like ad4mat one, our preeminent platform for programmatic advertising, the data market place advanced audience is 100% geared towards increasing online sales. All with one clear objective: more sales for you. How do we accomplish this? Using the power of innovation and an amazing team that has grown to over 35 people since 2008. For our several hundred customers, we currently generate a monthly total of 100,000 commercial transactions. #PayPerSale
Judges are seeking a standout use of programmatic media-buying behind a best-in-class campaign, on any channel, with clear evidence of results.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.
If you have previously entered the campaign into either the Performance Marketing or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech
Best Paid Search Campaign
Proficient and successful management of a paid search campaign is likely to pique a judge’s interest in this particular category.
Successful entrants must demonstrate an innovative use of paid search, incorporating new tools where necessary, managed by an in-house team or for a client. Judges will seek alignment to brand values and goals across a well thought- out and delivered effort.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.
If you have previously entered the campaign into either the Performance Marketing or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.
THIS AWARD IS OPEN TO:
Advertisers Agencies Publishers Networks Tec
Best Paid Social Campaign
Talking Influence is brought to you by the team behind PerformanceIN, who are specialists in curating great content, research, communities, and events.
Our mission is to help support the influencer marketing industry by showcasing the very latest case studies, news and stats to support everyone’s growth within the eco-system.
We’re seeking an innovative and effective paid social campaign or strategy that gained a stellar set of results via a performance-based effort.
Whether the objective was to drive sales, engagement through influencers or generate leads, entries should explain how client objectives were met and ROI achieved from the activity. Judges will be looking out for an effective use of data for the targeting and measurement of specific audiences.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.
If you have previously entered the campaign into either the Performance Marketing or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech
Best Influencer Marketing Campaign
The Influencer Show Global is an event that works around you and your day-to-day diaries, bringing you four afternoons of insightful content. Curated by Talking Influence, the event will help you tackle key industry challenges and new opportunities whilst enabling you to filter, find and arrange meetings with relevant delegates, visit virtual booths for insights and offers and exclusive access (for VIP passes) to session replays.
Judges will be rewarding a creative, well-executed and effective influencer marketing campaign that has met or exceeded the stated objectives.
Judges understand that campaigns with content creators often have broad objectives. Therefore judges won’t be looking purely at ROI, referrals or social mentions, but a mix of elements that enabled the influencer campaign to perhaps complement other channel activity, drive sales, engagement or increase market share. All entries must refer back to their objectives and demonstrate how they have been met.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.
If you have previously entered the campaign into either the Performance Marketing, Influencer Marketing Awards or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech
Best Content Marketing Campaign
Judges will be on the lookout for something very simple: a content-based marketing campaign that turned brilliant ideas into clear results.
Your content marketing campaign could include automation, interaction with other channels or data; we’re confident of the winning campaign demonstrating a cohesive, strategic approach with an astute distribution strategy, all backed up by impressive figures.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.
If you have previously entered the campaign into either the Performance Marketing or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech
Best Use of Data
Partnerize is the leader in partnership management. The AI-powered Partnerize Partnership Management Platform delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from this fast-growing sales channel. The Partnerize platform has won more than two dozen awards, including Best Technology at the International Performance Marketing Awards. More than 1,750 leading companies rely on Partnerize solutions to drive and manage more than $7B in partner sales and $600M in partner payments every year. For more information on how Partnerize can grow your partnerships and business, please visit https://partnerize.com
Data fuels performance and in many ways underpins market evolution. Judges will be looking for intelligent, creative uses of first, second or third-party data to bring a competitive advantage or revenue stream. Entrants should highlight how the use of data has driven a company or campaign to success, which could be defined as new customer acquisition, retention, engagement or anything else fitting in-line with brand objectives.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.
If you have previously entered the campaign into either the Performance Marketing or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech
TECHNOLOGY, TEAM AND AGENCY AWARDS
Scored by our judges, then voted for by you
Best Agency
Rakuten Advertising connects leading agencies, brands and publishers to active and engaged consumers around the world. With access to Rakuten’s diverse media properties and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. Its foundation of advanced technology, data and strategic services positions Rakuten Advertising to offer a differentiated suite of marketing and advertising solutions, while constantly pushing the industry forward. It is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies. The company is headquartered in San Mateo, CA, with offices throughout EMEA, APAC, LATAM and North America. Learn more at www.RakutenAdvertising.com.
Open to agencies demonstrating exceptional results through performance marketing for their clients.
Criteria
– Executive Summary (Not JEO)
– Partner Collaboration
– Agency Innovation
– Agency Differentiation
– Industry Ambassadorship
– Industry Transparency
– Sound Bites (Not JEO)
Entry Guidance:
Open to all agencies globally who plan or execute performance marketing campaigns. After submission, the category will also go to a public vote with the split in scoring 60% via the judges and 40% via the community.
THIS AWARD IS OPEN TO:
Agencies
Best Affiliate Network
Piggy is a Global cashback publisher. Our users earn cashback and save money through our site and patent-pending browser extension. Our extension also has the ability to automatically find and apply vouchers to our members. We currently have over 4 million users worldwide and are rapidly growing. Our members are based in the US, UK, Germany, and France. Piggy is the easiest way to earn cashback and save money!
Judges will reward an Affiliate Network which excels in offering technology and managed account management, enabling its clients to fully embrace the breadth of performance marketing.
Criteria
– Executive Summary (Not JEO)
– Enabling Effective Partnerships
– Innovation
– Technology & Tools
– Data & Transparency
– Industry Transparency
– Sound Bites (Not JEO)
Entry Guidance:
This category is open to any affiliate network that offers full-service account management. There is no requirement to operate in more than one country or region. After submission the category will also go to a public vote with the split in scoring 60% via the judges and 40% via the community.
THIS AWARD IS OPEN TO:
Networks
Best SaaS Platform
Since 2006 Optimus Performance Marketing has been at the forefront of the affiliate marketing industry, winning numerous industry awards and consistently maintaining profitable growth.
With experienced staff operating from offices in Plymouth, London and San Diego they deliver end to end management, strategy and consultancy services worldwide to all sizes of client and market vertical. Optimus believes that success comes from continued evolution, so continually invest in training and tools to ensure that we can offer class-leading service while retaining staff and clients.
Judges will be looking at the advancements made with a SaaS (Software as a Service) platform during the eligibility period, alongside features and innovations that enable clients to excel with their performance marketing activity.
Criteria
– Executive Summary (Not JEO)
– Feasibility
– Uniqueness & Differentiation
– Innovation
– Effectiveness
– Evidence of Collaboration and Success
– Sound Bites (Not JEO)
Entry Guidance:
There is no requirement to operate in more than one country or region. After submission, the category will also go to a public vote with the split in scoring 60% via the judges and 40% via the community.
THIS AWARD IS OPEN TO:
Tech
Best Technology
Amplify your performance marketing with Everflow – a smarter Partner Marketing Platform. Track every channel and partner, consolidate all of your performance data, and auto-optimize to the placement level. Easily analyze and understand conversions and engagement events to pinpoint the value generated from each relationship: Affiliate, Influencer, Referral, In-App Publisher, and Media Buying channels. See why it’s time to upgrade your platform – request your Everflow demo.
Judges are looking for a performance marketing technology that has helped enhance a client’s performance marketing strategy.
The technology may provide a competitive advantage or allow them to do business in a smarter way or more cost-effective manner. Judges will be looking for an innovative product and evidence of its evolution along with proof of customer adoption, results, and satisfaction.
Criteria
– Executive Summary (Not JEO)
– Feasibility
– Uniqueness & Differentiation
– Innovation
– Effectiveness
– Evidence of Collaboration and Success
– Sound Bites (Not JEO)
Entry Guidance:
There is no requirement to operate in more than one country or region. After submission, the category will also go to a public vote with the split in scoring 60% via the judges and 40% via the community.
THIS AWARD IS OPEN TO:
Tech
Best Team in Performance Marketing
RevLifter personalises offers for retailers across any marketing channel.
The platform uses AI to understand real-time signals from users onsite behaviour to deliver the right deal to the right customer at the right time, to achieve the advertiser’s goals.
It works by personalising offers on a retailer’s site and off-site which are designed to deliver incrementally and prevent customers leaving to look for deals on competitors.
The platform is uniquely used by each retailer to deliver their specific goals, which often include; more new customers, higher AOV, and conversion rates. RevLifter is available worldwide, rapid to integrate and paid on performance.
Returning for 2020, this multi-demographic award aims to recognise great teams that have earned the respect and admiration of their clients. Great teams keep the industry evolving and the IPMAs are keen to recognise those that excel and collaborate with their clients to optimise their activity and potential.
Criteria
– Executive Summary (Not JEO)
– Relationships and Support
– Collaboration
– Internal Development
– Your final say
– Case Study
– Sound Bites (Not JEO)
Entry Guidance:
Judges are looking for insight into the people in your company and how the team you are championing works together to deliver great results for clients. Ensure the focus of your entry is on the specific team that is being put forward, not just your company. This award is open to teams from across the global performance marketing industry. After submission, the category will also go to a public vote with the split in scoring 60% via the judges and 40% via the community.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech
GLOBAL INDUSTRY AWARDS
Best Retail and E-Commerce Campaign
Circlewise is the Partnership Management Software of choice for B2B and B2C companies of all sizes. We power in-house affiliate programs across all countries, devices, and verticals including Fintech, Travel, eCommerce, and Services. Our software allows advertisers to efficiently manage their partnerships with affiliates, influencers, media buyers, and ad networks enabling them to scale their affiliate marketing indefinitely.
Returning for 2020, judges will seek to reward an outstanding campaign that has excelled within the Retail and E-Commerce vertical using a performance-based methodology.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
Entrants should provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value. Whilst detailing how collaboration and the human touch enhanced the campaign for a competitive edge. Careful consideration should be given to ensure that each of the headings in the judging criteria is considered and completed in full.
As a Global category the activity may have taken place in any country or region(s).
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech
Best Travel, Leisure and Lifestyle Campaign
Returning for 2020, judges will seek to reward an outstanding campaign that has excelled within the Travel, Leisure and Lifestyle vertical using a performance-based methodology.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
Entrants should provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value. Whilst detailing how collaboration and the human touch enhanced the campaign for a competitive edge. Careful consideration should be given to ensure that each of the headings in the judging criteria is considered and completed in full.
As a Global category the activity may have taken place in any country or region(s).
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech
Best Finance Campaign
Ingenious Technologies AG is a Berlin-based marketing technology provider that helps global brands optimise their partner marketing for more sales.
Through its SaaS-based Partner Management Platform, the company gives the power back to brands to manage their partners directly, as well as to measure and analyse the performance of their efforts accurately – on a single platform. This unique combination is strengthened by its focus on data protection through first-party tracking and white-labelling capabilities, as well as guidance from an excellent team.
Backed up by accolades such as the winner of “Best Performance Marketing Technology 2016” and shortlisted “Best SaaS Platform 2018” and “Best Technology 2020”, Ingenious Technologies is on its way to becoming Europe’s most trusted technology provider.
Judges will seek to reward an outstanding campaign that has excelled within the Finance vertical using a performance-based methodology.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
Entrants should provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value. Whilst detailing how collaboration and the human touch enhanced the campaign for a competitive edge. Careful consideration should be given to ensure that each of the headings in the judging criteria is considered and completed in full.
As a Global category the activity may have taken place in any country or region(s).
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech
Best Technology and Telecoms Campaign
Judges will seek to reward an outstanding campaign that has excelled within the Technology & Telecoms vertical using a performance-based methodology.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
Entrants should provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value. Whilst detailing how collaboration and the human touch enhanced the campaign for a competitive edge. Careful consideration should be given to ensure that each of the headings in the judging criteria is considered and completed in full. As a Global category the activity may have taken place in any country or region(s).
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech
