CHANNEL, CAMPAIGN & STRATEGY AWARDS
Best Affiliate Programme Launch or Relaunch
Returning for 2021, judges are seeking a standout affiliate/partner programme launch or relaunch.
The winning entry will be able to demonstrate diligent research, planning and execution whilst also detailing successful partner adoption, optimisation and/or growth.
The success could be demonstrated in the form of revenue, profitability, efficiencies, expansion into new markets, better meeting the brand’s objectives, synergy, partnership types, and more.
Entry guidance
The category can be entered directly by advertisers in-housing, agencies, affiliate networks or SaaS partnership platforms.
Best Brand Performance Campaign NEW
“Brand is the engine for strong growth, with performance marketing acting as the fuel’ – This category recognises a campaign where brand and performance teams have combined to drive success for a brand.
It could be a focus on using integrated creative, strategies to drive lower CPA, sharing data to fuel returns or working together in a collaborative manner. Judges will reward a holistic view, innovative thinking, fresh ways of approaching old challenges and experimental initiatives that have driven performance brand marketing.
Best Direct to Consumer Campaign or Strategy
Judges will be seeking to reward effective use of a single or multiple performance marketing strategy or technologies to reach and influence consumers for a Direct to Consumer Brand.
Best Incentive Partner Campaign or Strategy
This category seeks to reward successful campaigns that are carefully planned and executed on behalf of or directly by a brand with an incentive partner.
An incentive partner is defined as being cashback or coupon, browser extension, card-linked offer, gift card incentive or employee reward scheme partner.
Judges will be looking to reward an innovative campaign that maximises the return from incentive partners or that meets or exceeds defined objectives.
Best Influencer Marketing Campaign
Judges will be rewarding a creative, well executed and effective influencer marketing campaign that has met or exceeded the stated objectives.
Judges understand that campaigns with content creators often have broad objectives. Therefore judges won’t be looking purely at ROI, referrals or social mentions, but a mix of elements that enabled the influencer campaign to perhaps complement other channel activity, drive sales, engagement or increase market share. All entries must refer back to their objectives and demonstrate how they have been met.
Best Integrated Performance Marketing Campaign
Channels working in tandem is the focus of our award for Best Integrated Performance Marketing Campaign. Whether it’s affiliate marketing working with paid search, paid social working with display advertising, or another combination of results-based marketing, we’re rewarding a company or team that has combined two or more activities for great results.
Entries should detail the efforts that have been undertaken in helping things get off the ground, including any evidence of changes that needed to occur to attain the desired outcome.
Best Paid Search Campaign
Proficient and successful management of a paid search campaign is likely to pique a judge’s interest in this particular category.
Successful entrants must demonstrate an innovative use of paid search, incorporating new tools and technology where necessary, managed by an in-house team or for a by an agency for a client.
Judges will seek alignment to brand values and goals across a well thought-out and delivered effort.
Best Paid Social Campaign
We’re seeking an innovative and effective paid social campaign or strategy that gained a stellar set of results via a performance-based effort.
Whether the objective was to drive sales, engagement through influencers or generate leads, entries should explain how client objectives were met and ROI achieved from the activity. Judges will be looking out for an effective use of data for the targeting and measurement of specific audiences.
Best Partnership
Founded in 2008, advanced store brings CPA-based Performance Display & Retargeting Advertising solutions to market. We help over 600 advertisers, global brands and thousands of publishers worldwide in distributing and using their media budgets efficiently by creatively achieving their individual campaign goals. As a company with its own EU-funded technology advanced store is dedicated to fully automate Online Marketing solutions in the future. That’s why the team of 42 experts develops their own AI-driven media technology connecting multiple DSPs & SSPs for complete reach and a data-based user approach.
Built upon nearly two decades of experience, the company’s diverse suite of products generates over 100 million ad impressions per day across finance, telecommunication, retail & shopping, travel, energy and other verticals. To quote the CEO Marc Majewski, advanced store is poised to challenge the way Affiliate Marketing is done to exploit its full potential by following new strategies and ideas.
Judges are seeking a standout partnership that has enabled one or more stakeholders to improve their performance marketing campaigns or company performance.
The partnership could take many forms including but not limited between a publisher and an advertiser, agency and a client or with a tech company in conjunction with an advertiser and publisher.
Judges will take the human touch into careful consideration with a focus on how team members interact to realise the partnership.
Best Retail and E-Commerce Campaign
About Ingenious Technologies
Ingenious Technologies AG is a Berlin-based marketing technology provider that helps global brands optimise their partner marketing. Through its SaaS-based Partner Marketing Platform, the company gives the power back to brands to manage their partners directly, as well as to measure and analyse the performance of their efforts accurately – on a single platform. This unique combination is strengthened by its focus on data protection through first-party tracking and white-labelling capabilities, as well as guidance from the Customer Success team.
This category seeks to reward an outstanding campaign that has excelled in retail E-Commerce using a performance-based methodology.
Best Social Commerce Campaign NEW
This category recognises a campaign that has successfully driven, or helped influence a lead or sale for a brand via a social network, platform, community or creator.
Entry guidance
Social platforms could include, but not limited to Instagram, Pinterest, Facebook, TikTok, Snapchat and Twitch.
Best Use of Data
Data fuels performance and in many ways underpins market evolution. Judges will be looking for intelligent, creative uses of first, second or third-party data to bring a competitive advantage or revenue stream. Entrants should highlight how the use of data has driven a company or campaign to success, which could be defined as new customer acquisition, retention, engagement or anything else fitting in-line with brand objectives.
Best Use of Performance During COVID-19 NEW
The pandemic has required many brands to adapt and evolve.
This new category aims to recognise the achievements of the teams and brands who have successfully adapted their strategy and navigated the pandemic for the holistic benefit of customers and the brand.
Best Use of Programmatic Advertising
Partnerize is the leader in partnership automation. The Partnerize platform is the only of its kind to deliver a fully integrated, comprehensive suite of discovery, recruitment, optimization, payment, brand safety and fraud prevention capabilities for marketers seeking a high transparency, scalable subsidy to alleviate pressure on their unit economics as a result of over dependence on primary sales and marketing channels. Supported by unrivaled service including the category’s only in-housing support program, with Partnerize, you’re in control of the entire partnership marketing lifecycle—all on a single platform. Partnerize has a global footprint, retaining offices in Australia, Japan, the Netherlands, New York, Philadelphia, San Francisco, Singapore, and the United Kingdom. For more information on how Partnerize helps turn your partnerships into a profit center, please visit https://partnerize.com/en.
For this category judges are seeking a standout use of programmatic ad / media-buying behind a best-in-class campaign, on any channel, with clear evidence of results.
REGIONAL AWARDS
Best Managed Affiliate Programme – APAC
Understanding the diversity and nuances of the affiliate marketing channel is paramount to running a successful programme.
With this award judges will be looking for competent and holistic management of an individual brand’s affiliate programme within the region by an OPM, full-service agency, in-house team or affiliate network.
Entry guidance
The affiliate programme can be managed from any country or region. The entry will qualify as long as the affiliate programme targets consumers in one or more country within the specified region (APAC). There is no requirement for the activity to be multi-country. When writing your entry please ensure you answer each element of the judging criteria and refer back to your objectives and how you met them within Smart Execution and/or Effectiveness and ROI.
Best Managed Affiliate Programme – USA
Understanding the diversity and nuances of the affiliate marketing channel is paramount to running a successful programme.
With this award judges will be looking for competent and holistic management of an individual brand’s affiliate programme within the region by an OPM, full-service agency, in-house team or affiliate network.
Entry guidance
The affiliate programme can be managed from any country or region. The entry will qualify as long as the affiliate programme targets consumers in one or more country within the specified region (i.e. USA). There is no requirement for the activity to be multi-country. When writing your entry please ensure you answer each element of the judging criteria and refer back to your objectives and how you met them within Smart Execution and/or Effectiveness and ROI.
**this award includes Canadian activity.
Best Managed Affiliate Programme – Western Europe
Understanding the diversity and nuances of the affiliate marketing channel is paramount to running a successful programme.
With this award judges will be looking for competent and holistic management of an individual brand’s affiliate programme within the region by an OPM, full-service agency, in-house team or affiliate network.
Best Performance Marketing Campaign – APAC
Spanning across all performance channels and verticals, judges are seeking an outstanding entry that showcases effective use of performance marketing.
The campaign must utilise one or a combination of elements within performance marketing with evidence of meeting clear campaign objectives.
Awards can be entered individually or collaboratively by advertisers, publishers, agencies, brands, networks or technologies that have enabled high quality work to be executed.
Judges will be looking for ROI and best practice adoption but also that something extra that sets the entry apart. The use of data, creativity, innovation, and uniqueness will be key factors.
Entry guidance
The campaign can be managed from any country or region. The entry will qualify as long as the campaign or strategy targets consumers in one or more country within the specified region (APAC). There is no requirement for the activity to be multi-country.
Best Performance Marketing Campaign – LATAM
Spanning across all performance channels and verticals, judges are seeking an outstanding entry that showcases effective use of performance marketing.
The campaign must utilise one or a combination of elements within performance marketing with evidence of meeting clear campaign objectives.
Awards can be entered individually or collaboratively by advertisers, publishers, agencies, brands, networks or technologies that have enabled high quality work to be executed.
Judges will be looking for ROI and best practice adoption but also that something extra that sets the entry apart. The use of data, creativity, innovation, and uniqueness will be key factors.
Entry guidance
The campaign can be managed from any country or region. The entry will qualify as long as the campaign or strategy targets consumers in one or more country within the specified region (LATAM). There is no requirement for the activity to be multi-country.
Best Performance Marketing Campaign – USA
Awards can be entered individually or collaboratively by advertisers, publishers, agencies, brands, networks or technologies that have enabled high quality work to be executed.
Judges will be looking for ROI and best practice adoption but also that something extra that sets the entry apart.
The use of data, creativity, innovation, and uniqueness will be key factors.
Entry guidance
The campaign can be managed from any country or region. The entry will qualify as long as the campaign or strategy targets consumers in one or more country within the specified region (USA). There is no requirement for the activity to be multi-country.
**this award includes Canada
TECHNOLOGY, TEAM AND AGENCY AWARDS
Best Affiliate Network
Judges will reward an Affiliate Network which excels in offering technology and managed account management, enabling its clients (both advertisers and publishers) to fully embrace the breadth of performance marketing.
Entry guidance
This category is open to any affiliate network that offers full service account management. There is no requirement to operate in more than one country or region. After submission the category will also go to a public vote.
Best Performance Marketing Agency
CJ is the leading global performance marketing platform, specializing in affiliate programs that drive scalable, profitable growth for businesses around the world. CJ is the platform of choice for over 3,800 global advertiser brands across all verticals including retail, travel, finance & technology, and network & home services. CJ facilitates partnerships with over 80,000 publishers that allow brands to engage billions of consumers worldwide. As part of Publicis Groupe, aligned with Publicis Media, CJ leverages unparalleled data, technology, and expertise to power a truly customer-centric approach to performance marketing. Dare to think big and expect even bigger results with CJ.
Open to agencies demonstrating exceptional results through performance marketing for their clients.
Entry guidance
Open to all agencies globally who plan or execute performance marketing campaigns. After submission the category will also go to a public vote.
Best Performance Marketing Technology
Since 2006 Optimus Performance Marketing has been at the forefront of the affiliate marketing industry, winning numerous industry awards and consistently maintaining profitable growth.
With experienced staff operating from offices in Plymouth, London and San Diego they deliver end to end management, strategy and consultancy services worldwide to all sizes of client and market vertical. Optimus believes that success comes from continued evolution, so continually invest in training and tools to ensure that we can offer class-leading service while retaining staff and clients.
Judges are looking for a performance marketing technology that has helped enhance a client’s performance marketing strategy.
The technology may provide a competitive advantage or allow them to do business in a smarter way or more cost effective manner.
Judges will be looking for an innovative product and evidence of its evolution along with proof of customer adoption, results, and satisfaction.
Entry guidance
There is no requirement to operate in more than one country or region.
Best SaaS Platform
Similarweb is the official measure of the Digital World.Our online traffic data enables us to deliver an unbiased, objective view of real-world web and app performance. From executing day-to-day tactics, to building long-term digital strategies, all your decisions can now be driven by the most important data there is – reality. Our unique data science converts noisy online data into a clear signal, normalizing all digital sources into a single view. That’s why we can fairly compare sites to sites and apps to apps.10B – Digital Signals Collected Daily, 2TB Data Analysed Daily, 200 Data Scientists, 10K+ Traffic Reports Generated Daily.
Judges will be looking at the advancements made with a SaaS (Software as a Service) platform during the eligibility period, alongside features and innovations that enable clients to excel with their performance marketing activity.
Entry guidance
There is no requirement to operate in more than one country or region. After submission the category will also go to a public vote.
One to Watch NEW
JoinPiggy is an International money saving destination that allows its users to acquire incentives when shopping online, in the form of cashback and/or Discount codes. We offer our users our services via a browser extension, localised websites, email and social marketing.
Aimed at rewarding bright, ambitious and exceptional talent and changemakers working in the global performance marketing industry. To enter this category, you may be nominated either by a client, employer or if desired self-nomiate. You’ll be expected to outline the impact your work has had either for the business, client or holistically for the performance marketing industry.
Performance Marketing Team of the Year
Incubeta is a team of over 560 creators, thinkers, makers and doers working across 17 offices globally to unlock business growth. Incubeta combines capabilities across the full spectrum of digital disciplines to deliver standout outcomes at every brand touchpoint, from awareness to fulfilment.
With performance marketing at its core and the unification of all specialisms, Incubeta remains at the forefront of innovation to help businesses unlock the power of digital and amplify growth.
Returning for 2021, this multi-demographic award aims to recognise great teams that have earned the respect and admiration of their clients. Great teams keep the industry evolving and the IPMAs are keen to recognise those that excel and collaborate with their clients to optimise their activity and potential.
This award is open to teams from across the Global performance marketing industry.
