How Groupon Got a Better Grip on Growth

The Challenge

Migrate one of the world's largest affiliate programs to Awin three months before peak trading without losing tracking data, publisher relationships, or sales momentum.

The Strategy

Unbundle two monolithic regional programs into 11 country-specific programs to give local teams direct ownership and optimisation control.

Execution and Innovation

Migrated over 300 key publishers (representing 95% of program revenue) while restructuring program management workflows ahead of the holiday rush.

Results

Delivered +14% YoY revenue growth during peak trading while successfully completing the platform transition.

Judges' Verdict

"Navigating an enterprise-level migration just three months ahead of peak trading with zero tracking outages is an incredible operational achievement."