Awin for Carrefour

With the Brazil market expecting to generate $21.3 billion in e-commerce sales in 2019, Awin helped Carrefour increase brand awareness and drive more website traffic and sales during a historically low sales quarter. With Awin’s strategic oversight, Carrefour launched an influencer marketing campaign that used the platforms’ advanced tracking solutions, strategic planning, innovative campaign tactics, and influencer partnership opportunities to centralise its efforts on Instagram and Facebook and target a specific and emerging consumer type. As a result of these efforts, the campaign reached over 4.5 million impressions, yielding a 112% increase in revenue and a 76% rise in website traffic from the previous quarter.