The Global Benchmark
For a decade the GPMAs have recognised the teams and partnerships delivering measurable results in performance marketing around the world.
Agencies, brands, publishers, networks and technology from across EMEA, the Americas and APAC enter to benchmark their work against the very best in the industry.
ACCESS THE ENTRY KIT
Everything you need to prepare your submission.
Explore Winning Work
See the campaigns and companies setting the benchmark.
KEY DATES & ENTRY FEES
View deadlines, tiers and early entry savings.
Who Enters the GPMAs
The awards are open to those across the full partnerships ecosystem, with many entries representing collaborative work between brands, agencies, publishers and technology platforms.
Each year entries are submitted by:
- Agencies running performance campaigns and partnership programmes
- Brands scaling growth through partnerships
- Affiliate networks showcasing their technology and teams
- Creator and commerce partnerships teams
- Technology platforms powering the ecosystem
From global enterprise brands to specialist independent agencies and emerging challenger businesses, the GPMAs recognise the work driving measurable growth across performance and partnership marketing.
Opening the Festival of Partnerships
In 2026 the GPMAs kick off the Festival of Partnerships with a brand new networking-led format, bringing the global partnerships community together ahead of PI LIVE.
Win a GPMA and you’ll walk into PI LIVE the next morning with serious bragging rights. And proof your platform, team or partnerships deliver real commercial impact.
2025 WINNERS INCLUDED
Best Use of AI in Performance Marketing
Captiv8’s Brand Safety Initiative
Captiv8 and Mattel, UFC
Best Paid Social Campaign
The Redditor Edit
PHD UK and Reddit, Leo Burnett
Best Brand Performance Campaign
How Virgin Mobile’s Superfans Turned Brand Love Into Real Results
Assembly MENA and Virgin Mobile UAE
Grand Prix Recognition
Alongside the category awards, the GPMAs also recognise the most exceptional work through a series of Grand Prix honours.
New for 2026, judges will award Regional Grand Prix for APAC, EMEA and the Americas. These are selected from the winning entries, recognising standout work across global markets.
Above these sits the Global Grand Prix – the programme’s highest honour, awarded to the single most outstanding piece of partnership-driven work of the year.
Judged by Industry Leaders
Entries are evaluated by an independent judging panel of senior leaders representing brands, agencies, and publishers from across the globe.
Brook Schaaf
Danny Nagra
Jan Harling
Laura Redman
Nick Ranelle
Simon Wood
Takahito Nakamura
Vikki Danielson
Event Timeline
Entries Open
9th April
Entries Close
23rd July
Shortlist Announced
17th September
Awards Ceremony
19th October
A New Format for 2026
As the opening moment of the Festival of Partnerships, the GPMAs are evolving this year.
Moving away from the traditional black-tie dinner, the awards will take place as a late-afternoon celebration the day before PI LIVE, bringing the community together at the start of festival week.
The format puts networking at the centre of the experience – celebrating the year’s best work before moving straight into conversations, introductions, and new partnerships (and perhaps raising a glass with the winners).
Thanks to our Sponsors
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Fluent is a global data-driven performance marketing company and trusted growth partner for leading brands. Experts in creating value for consumers, Fluent delivers outcome-based solutions for marketers.
ABOUT impact.com
impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.
Gen3 Marketing an international award-winning affiliate marketing agency. We provide dedicated affiliate marketing management to drive growth and sales for e-commerce businesses in the USA, UK, across the EU and indeed globally. Founded in 2006, we have unrivalled experience working with networks, publishers, and affiliate technologies to drive the best possible results for our clients. The Gen3 Marketing approach is down-to-earth, and client focused. Gen3 Marketing aims to deliver the most cost-effective strategies that grow sales and meet both the commercial and marketing objectives of our clients. 50% of our clients have been with us for over 3 years and many have been with us since the beginning. As part of the leading international agency, we now manage in excess of 500 clients globally, including Kwik Fit, Snapfish, Chi Chi, Victorinox, tails.com, Richer Sounds, CW Sellors, Serenata Flowers, Sport Shoes, Sock Shop and across a vast range of verticals.
