ORGANIZED BY

19th October 2026
Eastcheap Records, London
OFFICIAL VERIFICATION

2020 Winner

Best Retail Media Strategy

NMPi by Incubeta for Superdrug: A Cut Above the Competition

As one of the biggest health and beauty retailers in the UK, Superdrug stocks hundreds of brands within a very crowded market and were in need of increasing their market share and visibility across multiple key categories while still using paid search as a performance-driven channel.

To read more about all of our winners, download our Book of the Night now!

Close