How Upsellit and FedEx Office Turned Testing Discipline Into $19M in Proven Revenue

The Challenge

Validate that on-site digital engagement campaigns drove incremental revenue across FedEx Office's e-commerce platform rather than taking credit for organic sales.

The Strategy

Execute every digital engagement initiative as an isolated, statistically significant A/B control experiment.

Execution and Innovation

Ran seven structured A/B testing initiatives over 17 months, isolating variables across creative assets, call-to-actions, product recommendations, and copy formulations.

Results

Delivered $19M in statistically verified incremental revenue and generated a 7.75% conversion lift across $265M in overall transacted volume.

Judges' Verdict

"It's an impressive framework but quantitative data to prove success is lacking – overall measuring the holistic impact of partner involvement in a consumer journey is done across major networks in different ways."