Digital Marketing Consultant
Adam Weiss has more than 20 years of successful leadership experience in various forms of online marketing & advertising with a focus on the Affiliate & Performance channel. Adam is the former SVP/GM of the Rakuten Affiliate Network and currently runs his own consulting practice where he helps a wide variety of Publishers & Technology solutions in the Affiliate Marketing space with strategic direction, partnership development & monetization strategies.
Head of Acquisition
With over 13 years working within the digital marketing industry starting his career at AWIN, before moving agency side and spent 9 years firstly setting up an affiliate department and then moving to Director of Paid Media and now client side joining in 2019 as head of acquisition at Baird Group managing all global acquisition channels for all Baird Group portfolio of mens clothing brands, spanning PPC, display, Paid social, organic and affiliates.
Social Talent Director
Anna Anderson heads up Condé Nast’s Global Influencer Network, providing strategy and
insight to all of Condé Nast’s local offices. She works across all Condé Nast brands including
Vogue and GQ and assists them and their advertisers in creating outstanding influencer
A veteran of 14 years’ experience in the industry, Arianne has worked for some of the UK
best-known agencies and most-loved brands. She’s passionate about helping teams and
businesses do the best work they can, through driving strategy, integration and inclusion.
Arianne now runs her own small consultancy where she helps agencies and brands maximise
Senior Global Performance Manager
Ater working for media agency DigitasLBi in the UK for a few years, Aston made
the move to Australia where she has been working at the comparison & content
publisher, Finder. Over her last 6 years the business has grown from 29 people
to 300+ globally with offices in the UK, US & Canada. Aston manages the
performance of the Retail, Streaming & Travel parts of Finder across Australia,
Canada, New Zealand, Ireland, Singapore & Hong Kong.
Senior Affiliate Marketing Manager
As Senior Affiliate Manager at THE ICONIC, Becky Delaat is responsible for
establishing and optimising affiliate partnerships for Australia’s largest pure-
play fashion and sporting retailer. Going beyond the traditional, cost-per-sale
affiliate model, THE ICONIC explores B2B partnerships with brands that
share similar values to THE ICONIC.
Becky has worked in the affiliate space for over 7 years and before joining
THE ICONIC, Becky managed a team of Account Managers at APAC affiliate
network, Rakuten Marketing. In this role she supported the client services
team in implementing profitable affiliate marketing strategies for a range of
local and international clients.
The Kite Factory
Director of Digital
Ben Foster is Director of Digital at The Kite Factory where he leads all aspects of the
management and growth of digital across both clients and the agency itself. Formerly Digital
Client Director at The Kite Factory, Foster oversees client ownership, development and
growth, financial management and operational control as well as business integration. He is
also responsible for overseeing key initiatives to support clients and agency growth targets,
offering strategic guidance to help build on clients’ digital understanding, while championing
ideas which drive innovation and best practice for clients Foster joined The Kite Factory –
formerly MC&C Media – in February 2015 as Director of Digital Operations, rising to Digital
Client Director within two years. Prior to this he spent three years at All Response Media,
rising to Head of Digital Operations. Here, he grew the digital team from six to 16 in just two
years, increasing digital turnover by 300% and launching an SEO proposition.
Charlotte Tilbury Beauty
Global Director of Advocacy
In her role at Charlotte Tilbury, Camilla oversees all social media, PR, Advocacy
(including influencer marketing, community management and pro artistry
communications) and events on both a global and local level. Prior to Charlotte
Tilbury, Camilla was Head of PR & Events at Benefit Cosmetics UK & Ireland, and
before that, worked at Halpern as Associate Director of the Health & Beauty
Head of Marketing RBWM
Caroline Harrison is the Head of Marketing at HSBC, one of the largest
banking and financial services organisations in the world. Caroline is
responsible for managing all performance marketing channels for the retail
bank. With over 15 years’ digital marketing experience, her role is to grow
digital sales, foster effective collaboration and deliver innovative and data led
marketing for the bank. She is a passionate marketer who likes a challenge
and loves to dream big.
Caroline Mulvihill is the founder of Caroline Mulvihill Consulting (caroline.mulvihill.co.uk), an
Affiliate Marketing Consultancy aimed at offering straightforward actionable advice to start
ups through to large established brands. She started her career in Marketing 22 years ago
but for the last 20 years has specialised in Digital Marketing. As former Head of Performance
Marketing at BT she led the Affiliate, Paid Search and SEO teams, breaking down the silos
and optimising performance across the three disciplines. Caroline has been honoured as one
of the industry’s most influential players by the PerformanceIn organisation for the last 2
years and has won several Performance In awards including Best Managed Affiliate
An experienced Performance-Media specialist, with over seven years at Group M,
Dany currently heads up the digital department at full-service agency Frontier
Media, part of newly founded media company VMG (Venetian Media Group). He is
responsible for overseeing the planning and execution of all digital performance,
SEO & SEM Lead generation and Web analytics for clients across ecommerce,
travel, auto, F&B, FMCG, Entertainment and more. Dany is an online marketing
professional passionate about performance marketing with over eleven years of his
fourteen year career in the digital space.
Global Affiliate Lead
Emily has worked in the affiliate industry for nearly 8 years, and joined
HelloFresh, the largest international meal kit company, 2 years ago. She is the
Global Affiliate Marketing Lead, running a team who oversee all affiliate and
strategic partnerships activity across 12 markets and 14 programs. Emily has a
detailed insight on global strategy and pushing industry boundaries.
Head of Affiliate Partnerships
Heather manages a global Affiliate Partnerships team at Reward Gateway, the
leading employee engagement platform which gives the world’s most innovative
HR people beautiful products and tools to attract, engage and retain their people.
She co-founded the Publisher Board in 2019, with the mission to improve
standards within the affiliate industry and promote best practices.
Ernsting's family GmbH & Co. KG
Manager Digital Marketing
Worked twelve years in an international Performance Marketing agency with
multiple years in a management role, Jan is now managing the PPC Performance
Marketing at a fashion retailer in Germany.
Senior Performance Marketing Manager
Senior Performance Marketing Manager
I have over 8 years’ experience in Digital Marketing. Currently heading up the
performance & analytics department at AllSaints, overseeing a multi £M budget.I have
successfully achieved rapid growth across major fashion brands throughout my career
(AllSaints, Ted Baker, Jigsaw). I have worked across all acquisition channels (PPC,
Display, Paid Social, Affiliates), retention, SEO and analytics. I’ve managed and
launched several successful campaigns across Europe, North America, Australia and
Digital Marketing Advisor
Since August 2020 is self-employed as a Digital Marketing Advisor.
Julius was in the position Managing Director of Artefact Germany (previously known as metapeople
GmbH) since 2013. He became CEO of Artefact in Germany & Switzerland beginning of 2019.
Before that, from 2008 onwards, he was active in the affiliate marketing subsidiary metaapes, where he
was responsible for managing and expanding the international affiliate business as Head of Affiliate
Marketing. After training as an advertising consultant, he started his career as an account manager at
WAS ?! advertising agency in Cologne. Afterward, he studied media economics at the Rheinische
Fachhochschule. Julius Ewig has extensive experience in the field of performance marketing, Creating
Digital Strategies and can additionally look back on numerous expertise as a speaker at various online
marketing events as well as in working groups of the BVDW.
As a former footballer at Bayer 04 Leverkusen and as a player of the U15 German National Team he
has a fondness for sporty leisure time.
Co-founder of aisle 3, a new Social Shopping Destination
and Google CSS Partner, Justin has spent the prior
decade founding and running award winning performance
marketing agencies Ten Thousand Hours and Tomorrow
TTH. A long-standing champion of innovative data driven
practices, he has had the privilege of working with some of
the largest advertisers in the UK, acted as a chair on the
IAB’s lead generation task force and judged and spoken at
numerous industry events.
Justyna Jowik, Country Manager of the cashback service Refunder.pl, is in charge
of Refunder’s presence and growth in Poland.
She built her extensive professional experience during 17 years working in the
media and digital industry. She had the privilege to contribute to the business
growth of the industry leaders like Google – both in Poland and in the EU HQ in
Dublin, IKEA, T-Mobile as well as some top media agencies in Poland.
Justyna is a passionate lifelong learner, a fan of psychology and keen observer of
social life in all its aspects.
Head of Marketing
Keval Shah is the Head of Marketing at Beko plc, the UK’s No 1 Best-selling Large
Home Appliance brand. He has 16+ years’ career in ecommerce, digital and
performance marketing and brand marketing all client side. His extensive client
side experience spans in different sectors from retailing, gambling to consumer
goods. He has a passion for driving and delivering a fantastic consumer
experience across all digital touch points of the customer journey. He now
managed a team of marketing specialists focused on delivering best of class
marketing across a myriad of channels.
Partnerships Account Lead AU
I am the eBay Partner Network Lead for Australia , eBay’s global affiliate
program. eBay Australia is the country’s largest online shopping destination
and this year celebrates 21 years of supporting Aussie businesses. Having
spent 8 years in the affiliate industry working across partner, network and
agency in the UK and Australia and now working client side as part of a global
program I have the luxury of being able to apply learnings of global programs
to our local business focussing on driving efficient, incremental GMB for eBay
through our diverse global partner base
Luis Navarrete Gómez
Global Head of eCommerce Marketing
Luis leads Global eCommerce Marketing at The LEGO Group and defines the
strategy for eCommerce marketing activity globally for the iconic toy company.
On these years in the company, Luis has managed to create a global organization
that reaches both children and parents with engaging content in more than 140
He is a regular writer and speaker about Search Marketing and business
leadership and plays an active role in the search community. He is a fellow
member of the Marketing Society, member of the advisory board of The Institute
of Practitioners in Advertising and participates actively at conferences and
specilized publications. He is also member of the judging panels of industry
leading awards, as the DMA Awards, the UK and US Search Awards, The Drum
and The Biddable Media awards. Luis has a technical background on computer
science and has more than 16 years’ experience in Search Marketing with cross-
functional expertise in technology and business management and leadership.
Global Affiliate Marketing Manager
As Affiliate Marketing Manager at Luxottica, Martina Vignolini is planning,
executing and optimizing Affiliate Marketing Performance globally, contributing to
the growth of the Digital Performance Marketing channel with a strong focus in
growing volumes and awareness of the brands involved.
Martina has worked in affiliate environment since 2014 and in her previous
experience, she was managing the Affiliate Marketing Channel for the whole
portfolio of an e-commerce partner in the Fashion&Luxury area in the main
Senior Performance Media Manager
Matt Wilke is an experienced Performance Media Marketer, earning his stripes working for agency
groups such as WPP’s Neo Media World and Omnicom’s PHD Media where he responsibly saw the
rollout and building of Programmatic Teams on behalf of both respectively in Cape Town, South
Africa. He has experienced the other side of the same coin of vendor and buyer relationships, by
having led the Programmatic and Performance offering of South Africa’s largest digital publisher;
24.com during an exciting time when the revenue-focus was shifting from traditional “Premium
Buys” to Ad Exchange selling.
2020 has seen him join AIA Worldwide, where he’s loved the challenge of working remotely in his
new London-based position from Cape Town due to the Covid19 pandemic, he’s leading a new team
of media buyers and strategists on the path of bringing his knowledge of Performance Media and
the execution of this through Programmatic means to the world of Employer Branding and
Recruitment. Matt started his career as an SEO Copywriter, but with a healthy obsession for all
things digital-marketing related, he’s managed to find his true passion in the space he currently finds
himself in and is always excited to hear, see and experience what the next big disruption will be that
gives brands more opportunity to get their voices and messages out into the world.
Michel started this year with a promotion to Senior Manager of Customer Acquisition, which
was created to refer to the merger of the B2B and B2C digital strategies of the Xcaret Group.
Michel works with an in-house team of talented people to cover the full range of media and
markets for the tourism sector that travel to the parks, tours and hotels of the group in Cancun
& Riviera Maya. Since 2011 he joined Xcaret Group and has participated in the opening of
five parks, a hotel, and the all-fun-inclusive concept. Michel has also created the digital
strategies that allowed the commercialization in more than 75 countries through affiliate
marketing and OTAs. Xcaret Group has won two consecutive years as the best affiliate
marketing management in Latin America at the IPMAs, which is a fundamental key for the
digital transformation of the group into a company that has been prepared to diversify within
the tourism sector with a strong ecological sustainable base.
Sarah Beeskow Blay
Performance Marketing Consultant
Sarah Beeskow Blay is a Digital Performance Partnership Consultant with 15
years of experience in the affiliate marketing industry. Prior to consulting, Sarah
served as VP of ShareASale, responsible for the operations and revenue of the
platform. Previous to taking on the general management of ShareASale, she was
Director of Client Services overseeing the merchant, publisher, and agency
relationships and lead the teams responsible for driving success for over 5,500
affiliate programs. Sarah speaks regularly on the topic of performance marketing
contributing to several industry publications and has sat on the Board of
Directors for the Performance Marketing Association. She is a graduate of the
Crain’s Leadership Academy and holds a BA and MA in Communication from
Michigan State University.
Affiliate Team Leader
With over 12 years’ experience in e-commerce and affiliate marketing, Seán Mahon
joined Scotland’s leading digital agency Equator in 2014. Overseeing a team that is
responsible for managing programmes for the likes of AXA, Malmaison, Hotel du Vin and
Village Hotels, Seán is responsible for the continued growth and innovation of all affiliate
activity at Equator. Seán’s background is primarily in online fashion retail having
successfully managed and launched affiliate campaigns for the likes of Schuh, the UK’s
leading high street footwear retailer, and Urban Industry, a premium online streetwear
store. This experience has helped enormously in feeding his sneaker addiction over the
Director eCommerce Performance Marketing, Campaign Management & UX
As Director eCommerce Performance Marketing and Campaign Management in
the Global eCommerce Center of Excellence at Swarovski, Silvia is responsible for
the whole eCommerce consumer journey including third party platforms. From
generating high quality traffic to delivering best in class user experience
throughout the sites by implementing central campaigns with local adaptations
in order to provide an aspiration brand experience and at the same time
boosting conversion. She has been in the industry for over a decade, and now
leads a talented team that are accelerating business growth by generating quality
online and offline conversions. Prior to Swarovski, Silvia held senior positions at
eBay, Hugo Boss, and Quelle; always with a focus on integrated marketing
communications within eCommerce or Omnichannel companies.
Head of Affiliates
Simon Stanley or ‘Stan’ has been involved in performance marketing for over 15
years. His career began in data sales, specializing in gambling & gaming, moving
internally into a positon at Affiliate Future, the client side with charities and
finance companies before settling into cybersecurity. After 5 years building the
McAfee Europe program, he is now head of affiliates for Kaspersky. In his spare
time he enjoys going off grid into nature, getting deep into a good book and pet-
Client Services Director
Sophie has had 10 years of experience within the industry, specialising in the
affiliate space and working across both the UK and AU markets. She is
currently the Client Services Director for Australia’s largest Cashback site,
Cashrewards. Sophie leads the Client Services team and is responsible for
the strategy and execution of all client-facing campaigns. Playing a pivotal
role in driving the Cashback space within the Australian market, Sophie
ensures that Cashrewards are at the forefront of industry changes and
continuously exploring new opportunities and partnerships.
Previous to Cashrewards, Sophie was the Affiliate and Partnerships Director
at iProspect. During her time at iProspect she worked with some of Australia’s
leading retailers. Sophie oversaw the overall direction, development, and
performance of the digital affiliate offering at Dentsu Aegis Group Sydney.
Chief Marketing Officer
Tom leads all marketing functions in the business including the brand team
and acquisition & retention team. He also oversees the customer care
Having started his career at Accenture, Tom moved over to Sky where he
worked for nearly 8 years, including 3 years growing NOW TV from its outset.
He joined recipe box company Gousto in 2016 and has overseen a 10x
increase in revenue during this time.
Performance Marketing Association
Tricia Meyer (@sunshinetricia) is the owner of Sunshine Rewards, Helping
Moms Connect, and other niche sites. She frequently speaks and writes about
affiliate marketing topics such as monetizing blogs, affiliate and affiliate manager
relationships, and the basics of affiliate marketing. She serves as the Executive
Director for the Performance Marketing Association. She is also a partner in
WineClubGroup.com. Tricia has been a finalist for the Pinnacle Award for
Industry Advocate and won Affiliate of the Year in 2014 and Best Blogger in