Rakuten Marketing and AMEX Korea for MATCHESFASHION.COM

As one of the biggest global destinations in online luxury, MATCHESFASHION.COM called on Rakuten Marketing to deliver one of the most innovative global performance marketing programmes in luxury fashion. With the aim to drive brand awareness, reach and sales in South Korea, they partnered with AMEX Korea to reach more than six million affluent Korean consumers. Campaign performance was tracked via a combination of financial data from AMEX Korea, Rakuten Marketing’s affiliate links and MATCHESFASHION.COM’s attributed data. This unique collaboration across brand, publisher and network delivered a sales uplift of 156%, generated coverage across more than 3,000 blog forums, and saw a 66% increase in average order value in South Korea.