25 Years Later: Still Setting the Standard

The Challenge

As the affiliate marketing industry faces unprecedented complexity, from cookie deprecation and AI disruption to the ShareASale migration, Awin needed to demonstrate its leadership not just as a platform provider but as a genuine change agent for the global partnership economy.

The Strategy

Over the past 18 months, Awin re-engineered its platform to make affiliate marketing simpler, smarter, and more accessible for every user. At the heart of this is Awin Intelligence, a new AI layer that delivers daily partner recommendations, onboarding support, and real-time optimisation. AI assistant Ava now resolves 75% of support queries across more than 15,000 advertisers and publishers.

The Work

The team introduced time-saving publisher upgrades. The Conversion Protection Initiative recovered over one million previously untracked sales and restored over $100 million in revenue to the channel. A major upgrade to the multilingual Partner Success Centre achieved extraordinary engagement rates.

Results

Awin's 25th anniversary year was capped with its first Global ThinkTank conference in Vilamoura, Portugal, hosting 600 customers, more than 1,600 partner meetings, and keynotes from Scott Galloway and Rory Sutherland.

The Judges' Verdict

Awin secured top honours as a clear category front-runner, celebrated as both a product leader and a profound change agent for the global partnership economy. The landmark Conversion Protection Initiative and an AI-first development roadmap were highlighted as the two pillars that defined Awin's year. The panel lauded the entry for delivering undeniable unique selling propositions and measurable revenue recovery, cementing Awin's role as a visionary force helping the entire industry thrive.

"Both a product leader and a profound change agent for the global partnership economy."