“Turning Creative Into Targeting: How Fynbiz tripled ROAS with Broad Targeting and dedicated Creative Concepts”

The Challenge

Fynbiz's Meta Ads account was underperforming with a 0.8 ROAS due to fragmented ad structures and non-specific creative assets.

The Strategy

Rebuild the account using creative-led targeting rather than restrictive demographic filters.

Execution and Innovation

Split broad targeting campaigns across two key verticals (gastronomy and retail) using six persona-specific creative formats and Instant Forms with mandatory qualifying fields.

Results

Lifted ROAS from 0.8 to 2.5 within one month, generating 415 qualified leads at €29.07 CPL from €9,056.20 in media spend, which translated to €37,307.10 in closed deal revenue within two months.

Judges' Verdict

"What impressed me most was how effectively they leveraged their toolkit. Excellent insights around creatives as a targeting mechanism."