From Marketplace to Multiplier: Creating the Partnership Ecosystem of Tomorrow

The Challenge

Traditional affiliate networks risk becoming passive tracking hubs rather than dynamic growth ecosystems for brands and publishers.

The Strategy

Transform Awin from a passive marketplace into an active ecosystem platform focused on lowering entry barriers, enhancing measurement, and streamlining partner connections.

Execution and Innovation

Completed the industry’s largest platform migration, overhauled account management services, upgraded tracking infrastructure, and launched new discovery tools.

Results

Protected over $850m in revenue and $70m in commissions through tracking upgrades, while unifying partner operations on a modernised, feature-rich global infrastructure.

Judges' Verdict

"AWIN stands out with its very strong breadth of measurable impact across creators, publishers and advertisers."