Upsellit & Sideshow: Building a Full-Funnel Collector Journey

The Challenge

Sideshow’s audience of high-value collectible buyers undergo long consideration cycles, leading to the risk of high abandonment rates throughout the buying journey.

The Strategy

Map engagement technology to every stage of the collector's lifecycle instead of focusing solely on bottom-of-funnel recovery.

Execution and Innovation

Deployed a coordinated suite of tools: AI discovery tools at top-of-funnel, pre-order intent capture, anonymous visitor identification, abandoned cart recovery, and post-purchase retention sequences.

Results

Achieved a 27.86% revenue lift and a 6.06% increase in conversion rates. Specific funnel metrics included 5.89% discovery conversion, 70.16% recovery lead collection, a 30.87% lift in repeat customers, and a 43.98% increase in repeat revenue.

Judges' Verdict

“Great insights that informed strategy. The innovation of their product is very smart.”