Judging Process

The Judging Process

The awards are judged by a carefully selected international panel who are vetted to avoid any conflicts of interest. 

Our judges will recognise and reward activity that goes above and beyond best practices, that push the boundaries of affiliate and performance marketing and that demonstrate creativity and innovation. 

The judges will use the same set criteria for individual scoring, and once all scores have been collated, a virtual judging day will take place to discuss, dispute and decide upon the winners. 

In certain cases, the judges may award highly commended entrants for exceptional work which may have narrowly missed out on the main prize. Please be aware that not every category will award highly commended.

Commercial Confidence

One of the biggest reasons for point deduction by judges is not including clear evidence of commercial success and ROI, which is especially problematic for an awards ceremony that has been geared around measurable marketing. More information and greater transparency will enable the judges to score you fairly.

To alleviate concerns, we require all judges to sign a non-disclosure agreement (NDA) and they will not be able to judge a category that their company has entered. Any conflicts of interest are also challenged and disclosed before assigning entries.

Where stated that content cannot be marked as Judges Eyes Only (JEO) in the entries, please note that this information may become public should you win. This information is used by our content and marketing team to help with elements such as winner bios, post-event communications and development of the Book of The Night.

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