Taking European Publisher Innovation to China

The Challenge

Connecting European performance marketing publishers with Chinese brands seeking expansion into European markets.

The Strategy

Organise the Growth Series China event in Shenzhen, creating a dedicated bridge for European publishers (Gocertify and Sovendus) to pitch Chinese advertisers directly.

Execution and Innovation

Combined local expertise, WeChat promotion, translated pitch materials, and integrated partner presentations to build direct international growth pathways.

Results

Event attendance grew 140% YoY to 156 attendees, delivering a 7x ROI for Webgains within three months. Webgains secured 6 new customer wins, while sponsors Gocertify and Sovendus gained 5 and 7 new clients, respectively (conversion rates up to 78%).

Judges' Verdict

"Really impressive entry. Capitalising on the potential of the Chinese market and bringing in learnings from previous trips. Really clever and refreshing entry."