Where Festival Week Begins
19 October 2026
Eastcheap Records, London
The Global Performance Marketing Awards kick off Festival Week at PI LIVE with a celebration designed for the partnerships community.
Moving away from the traditional black-tie dinner, the GPMAs are now a late-afternoon awards experience focused on bringing the industry together at the start of the week.
Expect great food, plenty of drinks, live entertainment and a vibrant atmosphere as the community gathers to celebrate the year’s best work.
A Different Kind of Awards Ceremony
This isn’t a two-hour sit-down ceremony.
Winners are revealed in stages throughout the afternoon, creating a more social and energetic experience where conversations continue between announcements.
It’s a celebration designed for networking, connection and momentum as the industry heads into PI LIVE.
Access to the Awards
Access to the awards is primarily reserved for shortlisted entrants and partners, though a number of tables will be released to the wider community.
The Networking Continues
From 6pm, Eastcheap Records becomes the official pre-event mixer for PI LIVE.
That means a new wave of attendees arriving for the festival week – giving GPMA guests guaranteed access to one of the first major networking moments of the event.
Stick around and the room only gets bigger!
Join the Celebration
Whether you’re celebrating a win, supporting a shortlisted team or connecting with peers from across the industry, the GPMAs are the moment Festival Week begins.