Where The Festival of Partnerships Begins
19 October 2026
Eastcheap Records, London
The Global Performance Marketing Awards kick off Festival Week at PI LIVE with a celebration designed for the partnerships community.
Moving away from the traditional black-tie dinner, the GPMAs are now a late-afternoon awards experience focused on bringing the industry together at the start of the week.
Expect great food, plenty of drinks, live entertainment and a vibrant atmosphere as the community gathers to celebrate the year’s best work.
By the time PI LIVE opens, you’re already in conversation!
A Different Kind of Awards Ceremony
This isn’t a two-hour sit-down ceremony.
Winners are revealed in stages throughout the afternoon, creating a more social and energetic experience where conversations continue between announcements.
It’s a celebration designed for networking, connection and momentum as the industry heads into PI LIVE.
One Venue. Two Moments.
First, the awards – a focused, high-impact afternoon where the industry’s best work and collaborations are recognised on stage.
Then, without pause from 7pm, the venue transitions into the official PI LIVE pre-event mixer, opening the room to a wider network and extending the opportunity to connect.
If you’ve booked a table, it remains yours for the evening – giving your team a consistent base as conversations build and continue into the night.
The Room
Not every room is worth being in. This one is.
230 senior leaders from brands, agencies, publishers and technology platforms across EMEA, the Americas and APAC – many travelling specifically for Festival week. A high proportion arrive with live briefs, active budgets and a genuine intent to do business.
The awards run in high-energy segments throughout the afternoon, with lounge-style seating replacing traditional rounds. Less ceremony. More conversation. By the time PI LIVE opens its doors the following morning, the best introductions have already been made.
Tables & Availability
There are 40 booths and tables available, with a clear distinction between standard and premium positions.
- Premium Tables – seats guaranteed in the main room, with table service throughout
- Standard Tables – ideal for smaller teams and client hosting
All tables include:
- Dedicated space for your team and guests
- Full access to both the awards and the PI LIVE pre-event mixer
- Inclusive drinks throughout the awards
- Food service during the late afternoon
- Exclusive access to the awards delegate list to arrange meetings in advance
Premium Tables add:
- Priority positioning within the room
- Table service throughout the evening
- Cocktail round or champagne for your table
Reserve Your Table
All table bookings are self-serve via our dedicated reservations page. Pay by credit or debit card, or request an invoice.
The GPMAs are a standalone premium event within the Festival of Partnerships and are not bundled with a PI LIVE ticket.