The Full-Funnel Renovation

The Challenge

ManoMano's affiliate program relied heavily on bottom-funnel voucher sites, leaving its catalog of 10+ million products under-promoted during earlier discovery phases.

The Strategy

Redesign the affiliate program into a full-funnel model that engages shoppers from inspirational search through to final purchase.

Execution and Innovation

Balanced top-funnel influencer and awareness activations with mid-funnel comparison engines, maintaining targeted coupon and cashback partnerships at the bottom funnel.

Results

Increased revenue by +38%, sales transactions by +41%, and click volume by +84% YoY, all while keeping the overall Cost of Sale (COS) below 10%.

Judges' Verdict

"This is a good example of a full-funnel campaign with clear goals and results"