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The 2017 Shortlist

We are delighted to unveil the 2017 International Performance Marketing Awards Shortlist; recognising the very best in global performance marketing and celebrating innovation, creativity and success within the industry.

Click on the tabs below to reveal the shortlist of potential winners for each category.

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General Awards

Most Effective Large International Agency »

  • Acceleration Partners
  • CrakRevenue
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Best International Affiliate Network (Full Service) »

  • AdCombo - your best partner in affiliate marketing
  • Awin: The affiliate marketing network
  • BitterStrawberry.com
  • CJ Affiliate – A Customer-Centric Approach to Affiliate
  • Mobidea
  • Optimise - a global performance advertising network
  • Rakuten Marketing Affiliate Network
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Best International CPA Network »

  • AdCombo - your best partner in affiliate marketing
  • Addiliate
  • BitterStrawberry.com
  • CrakRevenue
  • LeadGid
  • Mobidea
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Best SaaS / Tracking Platform »

  • HYPR
  • Performance Horizon – A Monumental Year
  • The Fraud Console & Global Fraud Blacklist by Kochava
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Industry Awards

Best Performance Marketing Technology »

  • Button’s Mobile Affiliate Technology
  • Cadence: Rakuten Marketing’s Attribution Platform
  • HYPR
  • Impact Radius - marketing intelligence platform
  • iProspect - Chevrolet: Digital OOH Performance
  • Marfeel: Dynamic Mobile Website Optimization
  • The Economist & Lytics
  • Wickfire: Dynamically-Generated Content
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Industry Choice of Network »

  • ADCELL
  • affilinet
  • Avangate
  • Awin
  • CJ Affiliate by Conversant
  • Clickadu
  • ClickDealer
  • CrakRevenue
  • financeAds International
  • Netaffiliation by Kwanko
  • Optimise Media
  • Rakuten Marketing
  • TradeTracker.com
  • Visualsoft Affiliates
  • Webgains
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Industry Choice of Agency »

  • Acceleration Partners
  • Cube Group
  • Digitas LBi
  • Fruzzel.com
  • iProspect
  • MediaCom
  • NMPi
  • OPMpros.com
  • Optimus PM
  • Performics
  • PHD Media
  • SOMO
  • UDG
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Industry Choice of Technology »

  • AdRoll
  • BrandVerity
  • CAKE
  • Convertr Media
  • HasOffers by TUNE
  • Impact Radius
  • Lead Alliance
  • Lotame
  • Marin Software
  • One by AOL
  • Performance Horizon
  • Taboola
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Regional Awards

North America - Best Managed Affiliate Programme »

  • AEO & CJ Affiliate: Achieving Holistic Growth
  • FedEx Office & CJ Affiliate: Achieving Scale and New Consumer Segments via Automation
  • Hotels.com & CJ Affiliate - Divide & Conquer
  • JanSport & Rakuten Marketing Affiliate Network
  • Marriott International, OPMpros &Performance Horizon: Growth in a new age
  • Missguided & Awin
  • SSENSE
  • Superdry & Awin
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North America - Best Performance Marketing Campaign or Strategy »

  • Marriott International, OPMpros & Performance Horizon: Partnerships built on Data Initiatives
  • A Framework Built in Fort Lauderdale - Emirates, MediaCom and Performance Horizon
  • Ibotta’s Mobile Marketplace, Powered by Button
  • Lucky Brand & CJ Affiliate: Influencer Success
  • MyProtein & Awin
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Central & South America - Best Managed Affiliate Programme »

  • Experiencias Xcaret: Affiliate Marketing 2017
  • Marriott International, OPMpros & Performance Horizon: Latin Data Champions
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Central & South America - Best Performance Marketing Campaign or Strategy »

  • Optimise for Santander
  • Sociomantic Labs and dunnhumby for Grupo Éxito
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Middle East & Africa - Best Performance Marketing Campaign or Strategy »

  • ClickMaven: Curro Schools
  • iProspect for Chevrolet – #unexpected
  • iProspect for MAC Cosmetics – Get Mac!
  • Kubix Digital for ikinciyeni.com
  • Latitude & eXtra Stores – MegaSale PPC Campaign
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Asia Pacific - Best Performance Marketing Campaign or Strategy »

  • Optimise for Agoda
  • Optimise for Medlife
  • Promotion by Mobupps Crisis action game in Asia
  • Rakuten Marketing and SSENSE
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Western Europe - Best Managed Affiliate Programme »

  • CJ Affiliate and Air France: Growing and evolving a long-established affiliate programme
  • CJ Affiliate and TUI: Solidifying the value of affiliate
  • Hotels.com and Performance Horizon - Prioritising with Efficency
  • Logitech & Digital River MarketForce
  • Marriott International, OPMpros & Performance Horizon: Breaking into the European Market
  • Topshop & Awin
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Western Europe - Best Performance Marketing Campaign or Strategy »

  • BT & the launch of Family Sim
  • CJ Affiliate and TUI: Cruising for affiliate success
  • HomeAway & CJ Affiliate: Strategising for global expansion
  • Lookfantastic & Awin
  • Marriott International, OPMpros & Performance Horizon: Driving Growth and Relationships on the other side of the pond
  • metapeople for Ulla Popken - an audience-based approach
  • Topman, Vouchercloud & Awin
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Eastern Europe - Best Managed Affiliate Programme »

  • Bdsklep & Awin
  • metapeople & Deichmann succeeding with their “glocal” approach
  • VIVnetworks.com, Zoot.cz and CJ Affiliate by Conversant
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Eastern Europe - Best Performance Marketing Campaign or Strategy »

  • Kubix Digital & ikinciyeni.com
  • New Balance, Pro-Position & Awin
  • Optimise for Neckermann
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International Campaign Based Awards

Best Use of Data »

  • CJ Affiliate and InterContinental Hotels Group: Challenging Booking Behaviour Perceptions
  • Vodafone & MEC in partnership with Qriously: Shhh…Don’t Mention the iPhone 7
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Most Effective Use of Programmatic »

  • Peak Ace and Airbnb - Scaling a Unicorn
  • Vodafone & MEC - The Theory of Marginal Gains in a Programmatic World
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Best Paid Search Campaign »

  • ClickMaven: Curro Schools
  • Geggamoja conquers Google & Europe with JVWEB
  • Latitude & Noddle – Defying Brand Competition
  • Latitude & Reel Cinemas – ‘Reel-Time Dynamic Ads’
  • Ledger Bennett and LinkedIn - Global Growth and Acquisition at Scale
  • Peak Ace and Airbnb - Scaling a Unicorn
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Best Paid Social Campaign »

  • Ledger Bennett reduces Genesys CPA for new customer acquisition and lead generation
  • Relaunching Actimel with Marin and MEC
  • The Economist Increases New Subscriptions With Marin’s Social Campaign Management
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Sponsors & Partners

Dates for your calendar

  • 04.08.17 Entries are closed
  • 05.09.17 Shortlist unveiled
  • 06.10.17 Voting closed
  • 23.10.17 The Performance Marketing Awards Ceremony

Industry testimonial

“The global Performance Marketing Awards offers a unique opportunity to recognize the top performers in the industry in an objective and independent manner. They categories have been well thought out and will highlight and recognize the best in the business on a global level for the first time.”

Robert Glazer, Founder & Managing Director, Acceleration Partners