About the Award
With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be within the region by an OPM, full-service agency, in-house team or affiliate network.
A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different publisher types, including content, cashback, influencers, discount, paid search amongst others, within a rounded effort for a brand.
The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country.