2020 Winners

Download the 2020 Book of the Night

Learn why they won and what it will take to secure the trophy next year

REGIONAL AWARDS

Best Managed Affiliate Programme – USA

Giftcloud

Since its inception in 2014, Giftcloud has pioneered the use of reward campaigns, helping businesses grow by offering customers added value incentives, when brands would prefer not to discount.  By unlocking the power of digital gift cards, your business can create the perfect campaign to not only acquire new, but retain and reward existing customers.  Giftcloud’s account management team are brimming with insights and experience to make sure that your reward offer gives you the competitive advantage in your marketplace, whether that be through an affiliate, social, or an on/offline campaign.  What’s more, our technology puts your customer on a seamlessly branded digital journey, offering a choice of over 250 retailers worldwide, delivering their gift card in real time. 

https://www.giftcloud.com/us

Winner:
Impact and DMi Partners for Rastelli’s

How do you take an extraordinary situation and turn it not only into a growth opportunity but a sustainable way of doing business? Rastelli’s and its agency DMi did just that with a bold partnership strategy that delivered 505% revenue growth QoQ and a customer-centric ‘new normal’.

To read more about all of our winners, download our Book of the Night now!

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Highly Commended:
Awin for HP: Reinventing HP’s Affiliate Program with Strategic Partnerships

Best Performance Marketing Campaign – USA

Adsterra

Adsterra, est.2013, is a smart and flexible ad network, serving over 30 billion ad impressions per month worldwide. It works with 13K+ direct publishers and 9K+ brands, affiliates, media agencies, and ad networks dealing with various verticals.
Our mission is to connect advertisers and publishers of all sizes from anywhere in the world, helping them to increase their profit, develop their skills, grow as professionals to ensure a successful present and future. We set up and pursue high-quality standards of both service and traffic and contribute to adtech market development by introducing innovative products and sharing our experience and knowledge with the community.

There are three main ways to make money with Adsterra:

  • earn money from advertising
  • monetize all of your traffic (websites, blogs, social networks, etc.)
  • earn money without having to do any work with our lifelong referral program for publishers (5%)

https://adsterra.com/

Winner:
RevLifter and CJ Affiliate for AT&T: Keeping the US Connected

AT&T set RevLifter the challenge of using deal personalisation to reel in new customers for its mobile, TV and internet division. Strict security around AT&T’s brand led to RevLifter positioning outside the retailer’s domain and required a totally unique approach.

To read more about all of our winners, download our Book of the Night now!

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Highly Commended:
Impact for Fanatics

Best Managed Affiliate Programme – APAC

 

Winner:
Swarovski and Acceleration Partners: Accelerating Growth in APAC

Before working with Acceleration Partners, Swarovski had seen slower than expected growth across APAC due to a lack of active partners and limited insight into the region and its cultural nuances.

To read more about all of our winners, download our Book of the Night now!

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Highly Commended:
Impact for Canva: From Zero to Hero


Highly Commended:
Silverbean for Modibodi: Inspiring Consumer Confidence in the #nopanicperiod

Best Performance Marketing Campaign – APAC

 

Winner:
Farfetch and Partnerize

Farfetch and Partnerize took the core principles of their affiliate program and aligned them with their WeChat campaign. What was before promo codes with no tracking, became empowered media partners who built ‘light-apps’ within WeChat where they could drive trackable sales to Farfetch, receive significant rewards, and utilise insights to fuel growth.

To read more about all of our winners, download our Book of the Night now!

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Highly Commended:
Rakuten Advertising for Forever New

Best Managed Affiliate Programme – Western Europe

 

Winner:
Optimise Media for Confused.com

Working with Optimise Media as their exclusive affiliate network for more than a decade, the strong partnership with Confused.com continues. The partners recognised increasing competition in the financial vertical, and identified the need to develop and improve their positioning through smart use of technology.

To read more about all of our winners, download our Book of the Night now!

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Best Performance Marketing Campaign – Western Europe

 

Winner:
RevLifter and Awin and Mobiles.co.uk: A Sustainable Cyber Week

Mobiles.co.uk enlisted the help of Awin and RevLifter as part of a tactical, margin-driving effort over Black Friday. It wanted to present customers with relevant deals, based on their value, behaviour, and basket, while using an up-selling method to eke better margins.

To read more about all of our winners, download our Book of the Night now!

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Highly Commended:
Groupon and Awin for Dorothy Perkins: Dorothy Perk…ing Up Your Winter Wardrobe


Highly Commended:
NMPi by Incubeta for Quintain Living: Closing the Online/Offline Gap

Best Performance Marketing Campaign – LATAM

 

Winner:
Grupo Xcaret

“Buen Fin” is a national Mexican campaign, lasting three days of sales and discounts in various stores and services, both online and offline. It is the largest sales campaign of the year for Mexico.

To read more about all of our winners, download our Book of the Night now!

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Highly Commended:
Awin for Banco Inter

VERTICAL AWARDS

Best Partnership

PI LIVE Global

Missed PI LIVE Global? Purchase access to our Video Vault to get on-demand access to over 20 hours of the brilliant content broadcast at PI LIVE Global. With the Video Vault access you can:
– Watch any session
– Have 12 months of unlimited access and replays

https://performancein.live/global/passes/

Winner:
Awin for tastecard: In-In is the New Out-Out

In March, tastecard found themselves faced with a complete pause on the economy and its customers. Pivoting their brand in the face of COVID-19, they embraced a new role as a publisher.

To read more about all of our winners, download our Book of the Night now!

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Highly Commended:
Los Angeles Apparel, DMi Partners and ShareASale


Highly Commended:
Rakuten Advertising for Harvey Nichols and Reward: Harvey Nichols’ First Card-Linked Partnership

Best Incentive Partner Campaign or Strategy

 

Winner:
Rakuten Advertising for American Express Australia, 24S, Coles Liquor and Harvey Nichols

Since the start of the partnership, Rakuten Advertising partnered with AMEX AU to run campaigns for 24S, Coles Liquor and Harvey Nichols. Although each retailer had vastly different objectives, all were able to partner with AMEX AU to achieve their goals.

To read more about all of our winners, download our Book of the Night now!

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Highly Commended:
Awin and Button for Samsung Pay: The “Evolution” of Incentive Partnerships

Most Effective Direct to Consumer Campaign or Strategy

 

Winner:
DMi Partners: Meating Demand

This campaign was launched just as the COVID-19 pandemic hit. Bolstered by imaginative marketing efforts, Rastelli’s and DMi Partners’ campaign was adjusted to attract and serve customers wary of visiting stores and facing a meat shortage.

To read more about all of our winners, download our Book of the Night now!

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Best Integrated Performance Marketing Campaign

 

Winner:
Lovehoney in Partnership with Webgains

During lockdown, Lovehoney and Webgains created an integrated campaign to raise awareness of masturbation as a healthy way for people to express themselves.

To read more about all of our winners, download our Book of the Night now!

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Highly Commended:
Rakuten Advertising Helps Kurt Geiger Give NHS £1m Discounts

Best Programme Launch or Relaunch

PerformanceIN

We’re PerformanceIN, we connect and engage with the performance marketing community whilst facilitating industry debate, education and rewarding innovation, success and best practice.

With its roots way back to 2001 PerformanceIN is the leading global performance marketing publication, shedding light on the most important matters around the measurable side of marketing.

https://performancein.com/

Winner:
Disney Streaming and Neo Media World: Disney+ Affiliate Program Launch

On the heels of a successful product launch, Disney Streaming partnered with Neo Media World to build a pay-for-performance customer acquisition program designed to ensure the continued growth and success of Disney+.

To read more about all of our winners, download our Book of the Night now!

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Highly Commended:
Optimise Media for LV=: Maximising Migration

Best Use of Programmatic

advanced store

We actually do what other agencies would love to offer: scalable campaigns with a truly full service. Performance-oriented and flexible. Using our own technologies, we take you from the initial concept all the way to total success.

ad4mat, our product for performance display, allows advertisers and publishers worldwide to achieve extraordinary revenues. And just like ad4mat one, our preeminent platform for programmatic advertising, the data market place advanced audience is 100% geared towards increasing online sales. All with one clear objective: more sales for you. How do we accomplish this? Using the power of innovation and an amazing team that has grown to over 35 people since 2008. For our several hundred customers, we currently generate a monthly total of 100,000 commercial transactions. #PayPerSale

https://www.advanced-store.com/en/

Winner:
Rakuten Advertising and Liberty London: Programmatic and Team Expertise Exceed Incremental ROAS Target

Liberty London and Rakuten Advertising’s goal for display strategy was to demonstrate the incremental value of the channel. Partnering the best of programmatic technology with human insight and expertise, results showed that creatives using brand lifestyle imagery drove a 24% higher conversion rate than product feed-only designs.

To read more about all of our winners, download our Book of the Night now!

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Highly Commended:
NMPi by Incubeta for Lovehoney: Stimulating Display to Reach a Performance Climax

Best Paid Search Campaign

 

Winner:
ForwardPMX for Tommy Hilfiger: Success Beyond Search

Tommy Hilfiger had ambitious targets and needed to improve its return on investment in an increasingly challenging climate. ForwardPMX rose to the challenge by creating bespoke dashboards, while combining insights and strategy across digital channels throughout the wider business.

To read more about all of our winners, download our Book of the Night now!

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Highly Commended:
Oban International and AXA-Global Healthcare

Best Paid Social Campaign

Talking Influence

Talking Influence is brought to you by the team behind PerformanceIN, who are specialists in curating great content, research, communities, and events.

Our mission is to help support the influencer marketing industry by showcasing the very latest case studies, news and stats to support everyone’s growth within the eco-system.

https://talkinginfluence.com/

Winner:
Rakuten Advertising for Molton Brown: Innovation and Data-Led lLearning Leads to 160% ROAS Growth

The Molton Brown Friends and Family promotion was a huge success thanks to the strength of the brand’s partnership with Rakuten Advertising. Run annually for over four years so far, the Friends and Family campaign needed to align with the 2020 goals of conversion growth and budget efficiencies.

To read more about all of our winners, download our Book of the Night now!

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Highly Commended:
Metia Group and Intellectual Property Office of Singapore (IPOS)

Best Influencer Marketing Campaign

Influencer Marketing Show Global

The Influencer Show Global is an event that works around you and your day-to-day diaries, bringing you four afternoons of insightful content. Curated by Talking Influence, the event will help you tackle key industry challenges and new opportunities whilst enabling you to filter, find and arrange meetings with relevant delegates, visit virtual booths for insights and offers and exclusive access (for VIP passes) to session replays.

https://influencermarketingshow.com/global/

Winner:
Awin for Etsy

How do you generate revenue and support your community of sellers while not appearing to capitalise on an economic crisis? Running in conjunction with the brand’s campaign, StandWithSmall, Etsy built a global influencer marketing campaign that spanned across six core markets.

To read more about all of our winners, download our Book of the Night now!

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Highly Commended:
IMA for Amazon and J&J Aveeno: #GetSkinHealthy


Highly Commended:
Impact for Savage x Fenty Lingerie by Rihanna: Bold Voices

Best Content Marketing Campaign

 

Winner:
Awin for Nike: Sneakerheads and Stories

There are very few products in the world that command as fanatical a following as sneakers. The most committed of these followers are known as ‘sneakerheads’. Awin and Nike used this to the best advantage possible and coordinated a global sneakerhead strategy that combined storytelling, agility and stunning creativity.

To read more about all of our winners, download our Book of the Night now!

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Best Use of Data

Partnerize

Partnerize is the leader in partnership management. The AI-powered Partnerize Partnership Management Platform delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from this fast-growing sales channel. The Partnerize platform has won more than two dozen awards, including Best Technology at the International Performance Marketing Awards. More than 1,750 leading companies rely on Partnerize solutions to drive and manage more than $7B in partner sales and $600M in partner payments every year. For more information on how Partnerize can grow your partnerships and business, please visit https://partnerize.com

https://partnerize.com/

Winner:
ForwardPMX for Tommy Hilfiger: Success Beyond Search

By creating bespoke dashboards while combining insights and strategy across digital channels throughout the wider Tommy Hilfiger business, ForwardPMX have continued to strengthen their partnership by collaborating across even more brands, markets and channels.

To read more about all of our winners, download our Book of the Night now!

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Highly Commended:
Akbank: OK, Google. I’m Feeling Lucky Today

TECHNOLOGY, TEAM & AGENCY AWARDS

Scored by our judges, then voted for by you

Best Agency

Rakuten

Rakuten Advertising connects leading agencies, brands and publishers to active and engaged consumers around the world. With access to Rakuten’s diverse media properties and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. Its foundation of advanced technology, data and strategic services positions Rakuten Advertising to offer a differentiated suite of marketing and advertising solutions, while constantly pushing the industry forward. It is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies. The company is headquartered in San Mateo, CA, with offices throughout EMEA, APAC, LATAM and North America. Learn more at www.RakutenAdvertising.com.

https://rakutenadvertising.com/en-uk/

Winner:
Acceleration Partners

By focusing on Better People, Better Process and Better Performance, the Acceleration Partners global team sets the standard for how brands efficiently grow and refine their marketing partnerships anywhere in the world.

To read more about all of our winners, download our Book of the Night now!

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Highly Commended:
ForwardPMX


Highly Commended:
Optimus Performance Marketing: Rising to the International Challenge

Best Affiliate Network

Piggy

Piggy is a Global cashback publisher. Our users earn cashback and save money through our site and patent-pending browser extension. Our extension also has the ability to automatically find and apply vouchers to our members. We currently have over 4 million users worldwide and are rapidly growing. Our members are based in the US, UK, Germany, and France. Piggy is the easiest way to earn cashback and save money!

https://www.joinpiggy.co.uk/

Winner:
Awin

Over the last 20 years, and the last 12 months in particular, Awin has pivoted to the immediate needs of its clients, responding rapidly and transparently in the face of constant change.

To read more about all of our winners, download our Book of the Night now!

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Highly Commended:
Adtraction


Highly Commended:
Rakuten Advertising

Best SaaS Platform

Optimus Performance Marketing

Since 2006 Optimus Performance Marketing has been at the forefront of the affiliate marketing industry, winning numerous industry awards and consistently maintaining profitable growth.

With experienced staff operating from offices in Plymouth, London and San Diego they deliver end to end management, strategy and consultancy services worldwide to all sizes of client and market vertical. Optimus believes that success comes from continued evolution, so continually invest in training and tools to ensure that we can offer class-leading service while retaining staff and clients.

https://www.optimus-pm.com/

Winner:
Partnerize Partnership Automation Platform

For Partnerize, its aim is to transform the partnerships industry by automating the historically manual process of scaling the partnerships channel and unlocking its full growth potential for partners and brands.

To read more about all of our winners, download our Book of the Night now!

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Highly Commended:
Impact Partnership Cloud


Highly Commended:
Optmyzr: PPC Automation Transforming Paid Search Marketing

Best Technology

Everflow

Amplify your performance marketing with Everflow – a smarter Partner Marketing Platform. Track every channel and partner, consolidate all of your performance data, and auto-optimize to the placement level. Easily analyze and understand conversions and engagement events to pinpoint the value generated from each relationship: Affiliate, Influencer, Referral, In-App Publisher, and Media Buying channels. See why it’s time to upgrade your platform – request your Everflow demo.

https://everflow.io/

Winner:
Impact Partnership Cloud

Impact’s technology makes it possible for advertisers to manage their affiliate, influencer, mobile app, B2B partnerships, and more, on a single, global platform. Their platform has even prompted clients to rethink revenue growth.

To read more about all of our winners, download our Book of the Night now!

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Highly Commended:
RevLifter: The Leader in AI Deals Personalisation

Best Team in Performance Marketing

RevLifter

RevLifter personalises offers for retailers across any marketing channel.
The platform uses AI to understand real-time signals from users onsite behaviour to deliver the right deal to the right customer at the right time, to achieve the advertiser’s goals.
It works by personalising offers on a retailer’s site and off-site which are designed to deliver incrementally and prevent customers leaving to look for deals on competitors.
The platform is uniquely used by each retailer to deliver their specific goals, which often include; more new customers, higher AOV, and conversion rates. RevLifter is available worldwide, rapid to integrate and paid on performance.

https://www.revlifter.com/

Winner:
Awin: Access Team Help Grow Tomorrow’s Brands Today

The importance of the SME and micro business segment to the wider economy cannot be overstated. Thanks to the combination of an easy-to-use, self-serve platform, alongside the on-hand support and expertise of the Awin Access team and their local representatives, Awin offers these micro businesses a digital marketing lifeline.

To read more about all of our winners, download our Book of the Night now!

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Highly Commended:
Partnerize Global Partnerships Team


Highly Commended:
Rakuten Advertising Client Services Team

GLOBAL INDUSTRY AWARDS

Best Retail and E-Commerce Campaign

Circlewise

Circlewise is the Partnership Management Software of choice for B2B and B2C companies of all sizes. We power in-house affiliate programs across all countries, devices, and verticals including Fintech, Travel, eCommerce, and Services. Our software allows advertisers to efficiently manage their partnerships with affiliates, influencers, media buyers, and ad networks enabling them to scale their affiliate marketing indefinitely.

https://circlewise.io/

Winner:
NMPi by Incubeta for Superdrug: A Cut Above the Competition

As one of the biggest health and beauty retailers in the UK, Superdrug stocks hundreds of brands within a very crowded market and were in need of increasing their market share and visibility across multiple key categories while still using paid search as a performance-driven channel.

To read more about all of our winners, download our Book of the Night now!

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Highly Commended:
Awin and Groupon for Dorothy Perkins: Dorothy Perk…ing Up Your Winter Wardrobe

Best Travel, Leisure and Lifestyle Campaign

 

Winner:
All Inclusive Marketing for Extended Stay America: Growing Travel Affiliate Program During Global Pandemic

The Extended Stay America affiliate program weathered the COVID-19 storm. By considering changing consumer needs and market trends, staying flexible and having open conversations with partners, this US-based hotel chain was able to sustain 85% of last year’s revenue.

To read more about all of our winners, download our Book of the Night now!

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Highly Commended:
Delante for BeDiet: SEO Strategy for Huge Traffic Gain

Best Finance Campaign

Ingenious Technologies

Ingenious Technologies AG is a Berlin-based marketing technology provider that helps global brands optimise their partner marketing for more sales.
Through its SaaS-based Partner Management Platform, the company gives the power back to brands to manage their partners directly, as well as to measure and analyse the performance of their efforts accurately – on a single platform. This unique combination is strengthened by its focus on data protection through first-party tracking and white-labelling capabilities, as well as guidance from an excellent team.
Backed up by accolades such as the winner of “Best Performance Marketing Technology 2016” and shortlisted “Best SaaS Platform 2018” and “Best Technology 2020”, Ingenious Technologies is on its way to becoming Europe’s most trusted technology provider.

https://www.ingenioustechnologies.com/

Winner:
Oban International and AXA-Global Healthcare

Oban International ran a highly successful campaign in their first year of tenure with AXA-Global Healthcare, but new compliance regulations were threatening to undo that good work.

To read more about all of our winners, download our Book of the Night now!

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Highly Commended:
Circlewise and Mintos: Boosting the Leadership in Crowd Investing

Best Technology and Telecoms Campaign

 

Winner:
RevLifter, CJ Affiliate and AT&T: Keeping the US Connected

AT&T’s brand security led to RevLifter positioning the page outside the retailer’s domain, creating obstacles in the collection of data and SEO. Further considerations like the varying speeds of AT&T in certain parts of the US brought other complications.

To read more about all of our winners, download our Book of the Night now!

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