About the Award
“Brand is the engine for strong growth, with performance marketing acting as the fuel’ – This category recognises a campaign where brand and performance teams have combined to drive success for a brand.
It could be a focus on using integrated creative, strategies to drive lower CPA, sharing data to fuel returns or working together in a collaborative manner. Judges will reward a holistic view, innovative thinking, fresh ways of approaching old challenges and experimental initiatives that have driven performance brand marketing.
Download the Entry Kit
Essential Infomation, Judges Tips and Criteria