Best Affiliate & Partnership Strategy (Europe)

About the Award

With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be targeted towards consumers in the region by a full-service agency, OPM, in-house brand team, influencer or affiliate network.

A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different partnership types, including commerce content, cashback, influencers, discount, technology partners, paid search amongst others, within a rounded effort for a brand.

Entry guidance

The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country. The entry can be based on either a specific campaign or overall strategy for the brand.

2024 Winner

Mastering Market Growth & Expansion with Full-Funnel Partnerships Across Western Europe

Mastering Market Growth & Expansion with Full-Funnel Partnerships Across Western Europe

By: AwinClient: SharkNinja Europe

2024 Highly Commended

Fossil & Rakuten Advertising Double AOV and Boost Profits by Reducing Discounts & Enhancing Brand

By: Rakuten AdvertisingClient: Fossil

2024 Finalists

  • Affiliate, Game. Played: With Playstation and Partnerize Software and Services

    By: PartnerizeClient: Playstation
  • Fossil & Rakuten Advertising Double AOV and Boost Profits by Reducing Discounts & Enhancing Brand

    By: Rakuten AdvertisingClient: Fossil
  • Leveling Up: VEVE’s Gaming-Inspired Strategy Powers Currys’ Online Growth

    By: VEVEClient: Currys
  • Mastering Market Growth & Expansion with Full-Funnel Partnerships Across Western Europe

    By: AwinClient: SharkNinja Europe
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