Best Affiliate & Partnership Strategy (Europe)
About the Award
With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be targeted towards consumers in the region by a full-service agency, OPM, in-house brand team, influencer or affiliate network.
A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different partnership types, including commerce content, cashback, influencers, discount, technology partners, paid search amongst others, within a rounded effort for a brand.
Entry guidance
The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country. The entry can be based on either a specific campaign or overall strategy for the brand.
2024 Winner
Mastering Market Growth & Expansion with Full-Funnel Partnerships Across Western Europe
By: AwinClient: SharkNinja Europe2024 Highly Commended
Fossil & Rakuten Advertising Double AOV and Boost Profits by Reducing Discounts & Enhancing Brand
By: Rakuten AdvertisingClient: Fossil2024 Finalists
Affiliate, Game. Played: With Playstation and Partnerize Software and Services
By: PartnerizeClient: PlaystationFossil & Rakuten Advertising Double AOV and Boost Profits by Reducing Discounts & Enhancing Brand
By: Rakuten AdvertisingClient: FossilLeveling Up: VEVE’s Gaming-Inspired Strategy Powers Currys’ Online Growth
By: VEVEClient: CurrysMastering Market Growth & Expansion with Full-Funnel Partnerships Across Western Europe
By: AwinClient: SharkNinja Europe