Best Use of Influencer Marketing
About the Award
Judges will be rewarding a creative, well executed and effective influencer marketing campaign that has met or exceeded the stated objectives.
Judges understand that campaigns with content creators often have broad objectives. Therefore judges won’t be looking purely at ROI, but a mix of elements that enabled the influencer campaign to perhaps complement other channel activity, enhance the funnel, drive sales, engagement or increase market share. All entries must refer back to their objectives and demonstrate how they have been met.
2024 Winner

Streams of (Un)consciousness
By: PHD UKClient: British Heart Foundation, Gamesquare,Twitch2024 Highly Commended
Ocean Spray & Captiv8 Slay With a Thanksgiving Debate: Are you #TeamCanned or #TeamHomemade?
By: Captiv8Client: Ocean SprayDeck the Feeds: Etsy Finds Creator-Affiliate Success During the Holiday Season
By: AwinClient: Etsy, Tinuiti2024 Finalists
Deck the Feeds: Etsy Finds Creator-Affiliate Success During the Holiday Season
By: AwinClient: Etsy, TinuitiOcean Spray & Captiv8 Slay With a Thanksgiving Debate: Are you #TeamCanned or #TeamHomemade?
By: Captiv8Client: Ocean SprayRakuten Advertising & Dyson Synergy: Airstrait’s Influencer Breakthrough
By: Rakuten AdvertisingClient: DysonReinvesting in Onboarded Potential: Growth HQ x InvestEngine ISA Campaign 2024
By: Growth HQClient: InvestEngine / impact.comStreams of (Un)consciousness
By: PHD UKClient: British Heart Foundation, Gamesquare,TwitchSupporting the #SmallBusinessOwners on TikTok
By: BrainlabsClient: Simply BusinessThe power of data and creativity in driving influencer marketing results
By: BrainlabsClient: Designer ParfumsVINFAST & ACCESSTRADE: Lead Generation through Community Building & Social Media Engagement
By: ACCESSTRADEClient: VINFAST