Who Can Enter?

The awards are eligible to all advertisers, publishers, media owners, agencies, networks, startups, technology providers or individuals from across the globe in the performance marketing ecosystem. 

UK based entries will once again be eligible for submission but must adhere to the activity period.

LIkewise, any entries which have been submitted in previous years may not be submitted in 2021, unless you can clearly showcase considerable developments in the execution and results have occurred since the last time it was received. It cannot be a simple resubmission of the previous entry. 

If you are submitting entries for multiple categories, please ensure each entry is adapted to fit the requirements by using the category-specific templates provided in the Entry Kit. 

Is There a Period When the Work Must’ve Taken Place?

Yes, the campaign or activity must have taken place between 01.04.20 – 15.07.21 

This has been extended from the usual 12 months due to the pandemic.

When Are the Entry Deadlines?

Early-bird Entries Close – 01.07.21 

Regular Entry Deadline – 08.07.21

Last Chance Entry Deadline – 22.07.21

Entry submissions will be open until midnight in your local time zone on the above dates.

How Much Are the Entry Fees?

The Early-bird entry fee is £225 + VAT per entry.

The Regular entry fee is £325 + VAT per entry.

The Last Chance entry fee is £425 + VAT per entry.

All prices exclude VAT at 20% where applicable.

Charities; please reach out to the Events Team before submission to benefit from our 40% charitable discount.

Where Can I View the Category Criteria?

You will be able to view individual guidance for writing the entry for each category via our online platform.

This year, thanks to your feedback, we have also made this available to download as a Google Drive spreadsheet.

How Do I Submit My Entry?

When entries open, all entries will need to be completed using our online platform. All applicants will be required to create an account. This will then give you access to all of your entries and show you how you’re progressing. 

We also encourage our entrants though to use their creative flair towards a well designed 1 page PDF of supporting evidence. This isn’t mandatory and should only be used to support the information being held in the main online entry. There will also be a section to easily link URLs and videos.

Can I Include a Video in My Entry?

Yes. However all text sections will still need to be completed; please do not use the video as a replacement for text in the entry boxes as all of these sections have marks to be gained. The video should only be used to support what you’re already saying in your entry.

Please upload your video to a hosting site such as YouTube or Vimeo and then paste the URL into the box indicated when completing your entry.

Don’t forget to include any passwords in your entry if they’re required!

Can I Access the Platform Before Submitting?

Yes. Head here to set up an account and take a look around. You’ll be able to see the submission form, which mirrors the criteria document, and have a look at the entry process before starting your entries.

What’s My Password?

There are no passwords. The platform operates without passwords and instead uses personal links. Once you’ve set up an account you’ll be sent your personal link – keep this safe! The request login button can also be used to request a new link. If you’ve registered your email on the platform before for another event, please also ‘request login details’ to be sent your new personal ink.

Is There a Word Count?

Typically it’s 300 words per criteria section, unless stated otherwise on the criteria document and platform.

What is a Soundbite?

Soundbites are your opportunity to influence how your entry will be showcased if you win. We’re after three short, punchy phrases that capture the essence of your entry – these could include key stats for example: ROI increased by X%. These will be considered by our editorial team to feature across marketing assets such as the Book of the Night, as well as being used on the night itself when collecting your award!

Can I Withdraw an Entry?

Written requests for entry withdrawal is permissible before the shortlist is announced; however, we will not provide refunds after the Final Deadline of 22.07.21

Can I Enter the Same Campaign into Both UK and International Awards?

Submissions for the UK awards are eligible for entry in the Western Europe categories for the IPMA’s. If your work is based towards the UK market, entering the International Performance Marketing Awards allows you to compete with the best campaigns from across the continent. 

The campaign activity must have taken place between 01.04.20–15.07.21

How Do the International Awards Differ to the UK Awards?

The PMA’s are exclusively for campaigns based towards the UK market. In comparison, the International Awards recognise the exceptional results from across the globe.


How Are the Awards Judged?

An independent panel of experts will individually score submissions according to a set criteria. Once all scores are collated, a remote judging day will take place to decide the overall winners.

Can I Apply / Nominate Someone to Be a Judge?

Yes, we will be accepting nominations and applications to join our judging panel. We want to create a panel that is fully representative of our industry. Unlike other award programmes, we don’t request heaps of experience. We believe that those working in the trenches with relevant experience have as much right to judge as those with 30 years.

Stay tuned, and make sure you are following us on social media, for all the latest on judging nominations and applications.



What Sponsorship Opportunities Are Available?

If you are interested in sponsorship for the 2021 event, we have Welcome Drinks, Photobooth, Shortlist Drinks and Category sponsorship available. 

Contact Drew, Sales Director for further information on sponsorship opportunities.


What About COVID?

We will be following local and government guidance to ensure this is a COVID secure event. This, as we all know is a changing scenario however we very much expect to run this as a seated dinner in October. Read our full COVID guidance on attending and requirements.

How Can I Attend?

Tables and individual seats can be booked online with a credit or debit card. Equally, if you would like to pay via invoice please contact the sales team.

Do I Need a Ticket?

The International Performance Marketing Awards is a ticketed event. Once the transaction process is complete, the lead booker will be emailed a digital invitation prior to the event.

What’s Included on the Night?

Guests will receive entry to the awards, a champagne reception with photo opportunities, a 3-course sit-down meal, ½ bottle of wine per guest, coffee & petit fours, with additional networking opportunities and entertainment.

Will a Conference Ticket to PI LIVE Allow Me Access to the Awards?

Tickets to the PI LIVE conference will not give you access to the International Performance Marketing Awards. You must purchase tickets for the conference and awards separately in order to attend both events.

How Do I Book a Table?

All details regarding table bookings are available on the book a table page.

How Much is a Table?

A table of 10 costs £3,250 + VAT at the Earlybird rate until midnight BST 15.09.21 and £3,750 from 16.09.21 

All bookings can be paid online, via debit/credit card or you can request to pay by invoice. If you would like to speak to a member of the team, you can pay directly with our sales team on +44 117 990 2960 or email sales@performancein.com

How Many Guests Will Be Limited to Each Table Booking?

There will be a maximum of 10 per table.

Can I Book an Individual Seat for the Awards?

Yes, individual tickets are available for £395 + VAT. Individual seat bookings can be booked via the website. 

Please note: Tables of 10 will be made from other individual bookings.

Is There a Dress Code?

The dress code is business smart.

Can I Get a Refund on My Table or Seat Booking?

Please see details of our refund policy. For sponsorships please refer to your contract or contact your account manager.

Thanks to our Sponsors