Best Affiliate & Partnership Strategy - MENA
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About the Award
With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be within the region by an OPM, full-service agency, in-house team or affiliate network.
A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different publisher types, including content, cashback, influencers, discount, paid search amongst others, within a rounded effort for a brand.
Entry guidance
The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country.