Categories

With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be targeted towards consumers in the region by a full-service agency, OPM, in-house brand team, influencer or affiliate network.

A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different partnership types, including commerce content, cashback, influencers, discount, technology partners, paid search amongst others, within a rounded effort for a brand.

Entry guidance

The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country. The entry can be based on either a specific campaign or overall strategy for the brand.

With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be targeted towards consumers in the region by a full-service agency, OPM, in-house brand team, influencer or affiliate network.

A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different partnership types, including commerce content, cashback, influencers, discount, technology partners, paid search amongst others, within a rounded effort for a brand.

Entry guidance

The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country. The entry can be based on either a specific campaign or overall strategy for the brand.

With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be targeted towards consumers in the region by a full-service agency, OPM, in-house brand team, influencer or affiliate network.

A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different partnership types, including commerce content, cashback, influencers, discount, technology partners, paid search amongst others, within a rounded effort for a brand.

Entry guidance

The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country. The entry can be based on either a specific campaign or overall strategy for the brand.

With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be targeted towards consumers in the region by a full-service agency, OPM, in-house brand team, influencer or affiliate network.

A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different partnership types, including commerce content, cashback, influencers, discount, technology partners, paid search amongst others, within a rounded effort for a brand.

Entry guidance

The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country. The entry can be based on either a specific campaign or overall strategy for the brand.

With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be targeted towards consumers in the region by a full-service agency, OPM, in-house brand team, influencer or affiliate network.

A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different partnership types, including commerce content, cashback, influencers, discount, technology partners, paid search amongst others, within a rounded effort for a brand.

Entry guidance

The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country. The entry can be based on either a specific campaign or overall strategy for the brand.

With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be targeted towards consumers in the region by a full-service agency, OPM, in-house brand team, influencer or affiliate network.

A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different partnership types, including commerce content, cashback, influencers, discount, technology partners, paid search amongst others, within a rounded effort for a brand.

Entry guidance

The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country. The entry can be based on either a specific campaign or overall strategy for the brand.

With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be targeted towards consumers in the region by a full-service agency, OPM, in-house brand team, influencer or affiliate network.

A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different partnership types, including commerce content, cashback, influencers, discount, technology partners, paid search amongst others, within a rounded effort for a brand.

Entry guidance

The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country. The entry can be based on either a specific campaign or overall strategy for the brand.

‘Brand is the engine for strong growth, with performance marketing acting as the fuel’ – This category recognises a campaign where brand and performance have combined to drive success for a brand. It could be a focus on using integrated creative strategies to drive lower CPA, sharing data to fuel returns or working together in a collaborative manner.

Judges will reward a holistic view, innovative thinking, fresh ways of approaching old challenges and experimental initiatives that have driven performance brand marketing.

This category will reward effective use of performance marketing that has influenced or driven successful outcomes for a Direct to Consumer (DTC) brand.

Channels working in tandem is the focus of our award for Best Integrated Performance Marketing Campaign. Whether it’s affiliate marketing working with paid search, paid social working with display advertising, or another combination of results-based marketing, we’re rewarding a company or team that has combined two or more activities for great results. Cross-Channel entries should detail the efforts that have been undertaken in helping things get off the ground, including any evidence of changes that needed to occur to attain the desired outcome.

This category recognises a specific lead-based campaign that has firmly met objectives by delivering high-quality prospects through a smart, cost-effective and ethical strategy. Successful entrants will be able to quantify the relative value of leads to the client, keeping them in-line with their original objectives for the campaign.

A well executed and rounded digital PR based campaign that has driven either brand awareness, share of media voice, increased reputation and ultimately sales will pique judges interest.

This award will recognise an affiliate & partner marketing agency who has evidence of outstanding client retention and acquisition, innovative thinking, creativity and an ingrained ability to solve challenges and lift revenue for clients.

Entries must be accompanied by evidence of financial success and client ROI.

Teams will be commended for their dedication to diversity and inclusion and their understanding of the intricacies of the channel to provide value for their clients.

Entry guidance

Open to all affiliate and partner marketing agencies globally who manage affiliate and partnerships for brands.

For this category judges are seeking a standout affiliate or partner programme launch or relaunch.

The winning entry will be able to demonstrate diligent research, planning and execution whilst also detailing successful partner adoption, optimisation and or growth. The success could be demonstrated in the form of revenue, profitability, efficiencies, expansion into new markets, better meeting the brand’s objectives, synergy, partnership types, and more.

Entry Guidance

The category can be entered directly by advertisers in-housing, agencies, affiliate networks or SaaS partnership platforms.

Judges will seek to reward exceptional management of a brand’s affiliate programme that has used data-led or creative strategies to supercharge the programme’s growth, profitability or efficiency.

GPMA 2024 Category Description & Criteria Doc
GPMA 2024 Category Description & Criteria Doc
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Judges are seeking well executed examples of campaigns or strategies for a brand that have engaged with multiple types of partners or performance marketing methods to reach or influence consumers at all stages of the purchasing funnel.

Judges are seeking well executed examples of campaigns or strategies for a brand that have engaged with multiple types of partners or performance marketing methods to reach or influence consumers at all stages of the purchasing funnel.
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This category recognises an exceptional partnership that has delivered outstanding results. Judges will be looking for evidence of how the partnership has delivered on objectives. The partnership could be between a brand and a publisher, brand to brand, a brand and an agency or network, or a technology partnership that has helped deliver measurable outcomes.

This award will recognise a performance marketing agency who has evidence of outstanding client retention and acquisition, innovative thinking, creativity and an ingrained ability to solve challenges and lift revenue for clients.

Entries must be accompanied by evidence of financial success and client ROI.

Teams will be commended for their dedication to diversity and inclusion.

Entry guidance

Open to all agencies globally who plan or execute performance media campaigns i.e. paid search, paid social, CTV, programmatic, data, CX etc.

Judges will reward an Affiliate Network or SaaS (that covers affiliate tracking) which excels in offering technology and/or managed account management, enabling its clients (both advertisers and publishers) to fully embrace the breadth of partner and performance marketing.

This award focuses on product development, service and support for both advertisers and publishers.

Entry guidance

This category is open to any affiliate network that offers full service account management. There is no requirement to operate in more than one country or region.

After submission the category will go to a public vote which will carry a percentage of the marks.

Judges will be seeking to recognise smart use of AI within the planning, execution or measurement of a performance marketing campaign.

Judges will be seeking to recognise smart use of AI within the planning, execution or measurement of a performance marketing campaign.

This category seeks to reward successful campaigns that embrace a cashback or incentive partner. We define an incentive partner as being cashback or coupon, browser extension, card-linked offer (CLO), gift card incentive or employee reward scheme partner.

Judges will be looking to reward an innovative campaign that has delivered exceptional results for a brand.

This category recognises an exceptional campaign or partnership that has successfully delivered sales or defined outcomes via creators, editorial partners or strategic content, whilst informing and inspiring consumers.

Entries should detail the strategy deployed and the technologies used to drive success.

Data fuels performance and in many ways underpins market evolution. Judges will be looking for intelligent, creative uses of first, second or third-party data to bring a competitive advantage or revenue stream. Entrants should highlight how the use of data has driven a company or campaign to success, which could be defined as new customer acquisition, retention, engagement or anything else fitting in-line with brand objectives.

Judges will be rewarding a creative, well executed and effective influencer marketing campaign that has met or exceeded the stated objectives.

Judges understand that campaigns with content creators often have broad objectives. Therefore judges won’t be looking purely at ROI, but a mix of elements that enabled the influencer campaign to perhaps complement other channel activity, enhance the funnel, drive sales, engagement or increase market share. All entries must refer back to their objectives and demonstrate how they have been met.

This category will reward proficient and successful management of a paid search Campaign.

Successful entrants must demonstrate an innovative use of paid search, incorporating new tools and technology where necessary, managed by an in-house team or by an agency for a client. Judges will seek alignment to brand values and goals across a well thought-out and delivered effort.

This category recognises an innovative and effective paid social campaign or strategy that gained a stellar set of results via a performance-based effort. Whether the objective was to drive sales, engagement through influencers or generate leads, entries should explain how client objectives were met.

Judges are seeking a standout use of programmatic ad-buying and connected TV with clear evidence of results.

Judges will be looking to reward an entry that clearly details the campaigns objectives, target audience, inventory used, and determine the value of the programmatic ad strategy to the business or client.

Judges will reward smartly executed use of Retail Media to drive successful outcomes.

With a focus on data and brand synergy, judges will reward a creative campaign or overall strategy for a brand.

From live shopping to AR. This category recognises a campaign that has utilised social platforms to successfully drive, or influence a conversion for a brand. Either internally or via a partnership with a publisher or creator.

Entrants should quantify the value of the social commerce campaign and how objectives were met.

Judges are looking for a technology that has helped grow, service or drive efficiencies for client’s performance marketing activity.

Along with obvious benefits through return on spend, the technology may provide a competitive advantage for its subscribers or allow them to do business in a smarter way.

Judges will be looking for an innovative product and evidence of its evolution along with proof of customer adoption, results, and satisfaction.

The “Best Client Development Team” award celebrates the mastery of nurturing client relationships and fostering growth in the performance marketing arena. This distinction acknowledges teams adept at acquiring, guiding, and elevating client partnerships to amplify returns and deliver remarkable outcomes. Open to teams spanning the industry spectrum, this accolade commends those showcasing exceptional prowess, ingenuity, and teamwork in propelling client development strategies forward. Join us in applauding the triumphs of teams pivotal in sculpting the triumphs of performance marketing endeavours. The winner of this award will be from an Agency / Network.. Profiles will be required of each team member and what they added (up to 4). We want to see how the best teams come together to create amazing work.

The winner of this award will be an initiative or partnership that has delivered on set objectives that aims to leave the world in a better place. Examples could include partnerships that encourage sustainability, health and purpose, social good, equality or green initiatives.

The “Best Publisher Development Team” award highlights excellence in nurturing publisher relationships and driving growth in the performance marketing sector. This accolade recognises teams that excel in acquiring, managing, and optimising publisher partnerships to maximise revenue and achieve outstanding results. Open to teams across the industry, this award honours those who demonstrate exceptional talent, innovation, and collaboration in advancing publisher development strategies. Join us in celebrating the achievements of teams that play a pivotal role in shaping the success of affiliate marketing programmes. Profiles will be required of each team member and what they added (up to 4). We want to see how the best teams come together to create amazing work.

Aimed at rewarding bright, ambitious and exceptional talent working in the performance marketing industry.

Nominations are welcome from across all demographics; this could be directly from individuals with employer endorsement, or from their employers, however, employers must outline the impact the nominee has had on the business and their performance during the judging period. Up to six entrants will be shortlisted who will be invited to the judging day to pitch to our dragons on an industry related topic. During the pitch, judges will be looking for drive, enthusiasm, ambition and industry knowledge. A reduced fee is applicable for entry.

This multi-demographic award aims to recognise great teams that have earned the respect and admiration of their clients. Great teams keep the industry evolving and the GPMAs are keen to recognise those that excel and collaborate with their clients to optimise their activity and potential.

This award is open to teams from across the performance marketing industry.