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Honours a newly launched or significantly restructured affiliate programme that swiftly delivered robust results through thoughtful planning, partner engagement, and operational efficiency and innovation. Entrants should demonstrate how effective recruitment, onboarding, and incentive models helped achieve early and notable performance milestones.

This award recognises an established affiliate programme that has undergone strategic enhancements (such as refined commission structures, improved fraud prevention, or data-driven targeting) to achieve higher revenue, efficiency, or partner satisfaction. Submissions should show measurable progress against key performance indicators and showcase innovative tactics or technologies used.

Celebrates an OPM (outsourced programme management) or affiliate and partner marketing agency that has demonstrated outstanding delivery, innovation, and thought leadership across a variety of affiliate or partnership programmes. Submissions should highlight a track record of successful campaigns, evidence of strategy refinement, and demonstrable client satisfaction or ROI.

Recognises the affiliate network or partnership software platform that excelled over the past year through cutting-edge technology, dependable service, and strong client outcomes. Entrants should highlight innovation in tracking, reporting, or partner enablement, along with any notable results or breakthroughs in user growth and revenue uplift.

Commends a ground-breaking tool, platform feature, or service enhancement that has significantly advanced affiliate or partner marketing technology, as well as broader performance marketing outcomes. Whether introduced by an affiliate, brand, platform, or agency, solutions might include improved tracking, streamlined user experiences, advanced reporting, or new ways to engage and manage partner relationships. Entrants should detail the original problem, the innovative solution, and the quantifiable impact on key metrics.

Celebrates a performance marketing strategy specifically designed for B2B objectives, whether focused on generating high-quality leads, enabling partners, or using account-based marketing to drive conversions. Entrants should showcase results such as lowered customer acquisition cost, shortened sales cycles, or an increase in high-value leads.

Highlights a campaign that balanced branding objectives with measurable performance targets, successfully reaching new audiences or reinforcing brand identity while driving actions such as clicks, sign-ups, or purchases. Submissions should demonstrate how branding and performance goals were aligned to produce lasting brand impact alongside tangible conversions.

This category recognises a performance marketing initiative (led by or on behalf of a brand) that delivered exceptional sales, ROI, or customer acquisition while preserving or elevating brand equity. Submissions should show how creative execution and strategic targeting combined to achieve strong commercial returns without compromising on brand values.

Honours a DTC brand campaign that leveraged performance marketing channels (whether affiliate, social ads, or partnerships) to efficiently acquire customers and boost revenue while preserving the brand’s authentic positioning. Entrants should illustrate how the campaign’s structure, creative, and targeting delivered sustained growth in a competitive online environment.

Recognises a campaign that successfully unified multiple performance channels (such as affiliate, paid media, social, and influencer marketing) to drive cohesive and measurable results. Entrants should outline how integration was planned, how channels complemented each other, and how the campaign’s objectives were surpassed.

Celebrates affiliates who self-fund and execute their own paid media campaigns, employing data-driven targeting, funnel-building, and creative optimisation to deliver standout results for partner brands. Entrants should highlight how their approach to scaling, user acquisition, and campaign strategy generated measurable ROI, underscoring the unique value independent affiliates bring to the wider performance marketing ecosystem.

Rewards a performance marketing initiative focused on acquiring high-quality leads at scale through channels like affiliate partnerships, paid ads, or email marketing. Entrants should detail cost efficiency (for example, CPL), lead-to-sale conversion, and any innovative tactics (such as segmentation or nurture flows) that boosted effectiveness.

Rewards a search engine marketing strategy that generated impressive traffic, conversions, or revenue via optimised bidding, targeting, and ad creative across platforms like Google or Bing. Entrants should present measurable success metrics and emphasise any unique optimisation approaches or data-driven insights employed.

Celebrates a performance-driven campaign on paid social platforms (Facebook, Instagram, TikTok, etc.) that successfully converted audiences, generated leads, or drove sales. Submissions should show a combination of creative excellence, precise targeting, and impactful messaging that led to tangible ROI improvements.

Recognises a strategy that transformed social media activity into direct sales, using features like Instagram Shopping, TikTok Shop, or livestreaming, while maintaining an engaging user experience. Entrants should describe how social channels were integrated with ecommerce workflows and present any significant metrics like conversion lifts or revenue growth.

Celebrates the successful integration of incentive-based mechanics such as cashback, card-linked offers (CLO), vouchers, or loyalty schemes into an affiliate strategy, resulting in high conversion rates and strong user engagement. Entrants should demonstrate how these tactics were effectively implemented, driving incremental sales while maintaining a positive partner and customer experience.

Recognises a performance marketing campaign in the finance or fintech space that drove strong user acquisition and measurable growth. Submissions should illustrate how the campaign built audience trust, encouraged sign-ups or conversions, and delivered robust ROI, showcasing effective strategies that helped overcome market-specific challenges.

Recognises a performance marketing initiative in the retail sector that navigated competitive pressures or shifting consumer demands to deliver strong revenue and brand engagement. Entrants should highlight how strategic targeting, multi-channel integration, or partner relationships drove measurable growth, while addressing the unique challenges of retail marketing.

Best Travel & Lifestyle Performance Campaign Rewards a standout performance marketing initiative in travel, hospitality, or lifestyle that addressed seasonal or market challenges to deliver impressive bookings or sales. Entrants should highlight how innovative strategies and execution contributed to audience engagement, revenue growth, and brand visibility within this dynamic sector.

Recognises a performance-driven influencer initiative that turned creator partnerships into measurable conversions, product sales, or lead generation. Submissions should explain how influencers were chosen, how compensation or tracking was structured (for example, affiliate links), and how campaign success was evaluated.

Rewards a performance-led approach that effectively harnessed retail media networks (Amazon, Walmart Connect, Target Roundel, etc.) to drive ecommerce, brand visibility, or cross-channel conversions. Entrants should discuss key tactics (such as ad placements, promotional tie-ins, or data insights) and how these contributed to compelling ROI.

Honours a campaign or platform enhancement that leveraged artificial intelligence or machine learning for significant gains in targeting, personalisation, or operational efficiency. Submissions should clarify the AI-powered processes or algorithms used and demonstrate how these capabilities led to meaningful performance uplifts.

Celebrates a programme, platform, or campaign that has set a high standard for ethical conduct and regulatory adherence in performance marketing. Entrants might highlight robust data privacy measures, cookie-less tracking solutions, transparent partner agreements, or responsible disclosure practices that foster trust and credibility within the industry.

Celebrates a long-standing collaboration between two or more entities in performance marketing that yielded outstanding commercial success, innovation, or strategic value. Entrants should demonstrate how trust, shared objectives, and combined resources produced market-leading outcomes, and possibly new industry benchmarks.

Rewards an affiliate or partnership campaign that excelled in the Asia-Pacific region, reflecting cultural nuances, innovation, or local market insight to achieve notable commercial results. Submissions should highlight unique APAC challenges and how they were successfully addressed.

Recognises an affiliate or partner marketing campaign that shone across European markets, showcasing adaptability, collaboration, and measurable success. Entrants should detail how they managed linguistic, cultural, or regulatory variations to deliver strong ROI regionally.

Highlights an impactful campaign in the Middle East and North Africa, combining regional market knowledge, inventive strategies, and clear performance metrics. Submissions should outline the specific approaches taken to engage MENA audiences effectively.

Celebrates a campaign in the US and/or Canada that demonstrated exceptional ROI, creative execution, or innovative use of performance-based tactics within North America. Entrants should illustrate how they navigated the region’s diverse consumer segments and competitive environment.

Honours an individual whose long-term influence, innovation, and leadership have shaped the affiliate or performance marketing sector. Nominations should evidence a legacy of significant achievements, mentorship, and advancement of industry best practices over their career.

Celebrates an in-house or agency team that has shown exceptional collaboration, strategic acumen, and commercial impact in performance marketing. Entrants should highlight team processes, client or stakeholder results, and the collective effort driving success.

Rewards a promising rising talent in the industry who has quickly delivered remarkable contributions, whether through fresh ideas, revenue growth, or process improvements. Submissions should include examples of individual achievements, leadership potential, and endorsements from peers or clients.