2020 Shortlist

We are delighted to unveil the 2020 International Performance Marketing Awards Shortlist; recognising the very best in global performance marketing and celebrating innovation, creativity and success within the industry.

Click on the category below to reveal the shortlist of potential winners.

 

TECHNOLOGY, TEAM AND AGENCY AWARDS


Best Agency

The Finalists Are:

  • Acceleration Partners
  • All Inclusive Marketing: Delivers R.E.A.L. Performance Marketing Excellence
  • ForwardPMX
  • Gen3 Marketing
  • Optimus Performance Marketing: Rising to the International Challenge

Best Affiliate Network

The Finalists Are:

  • ACCESSTRADE by Interspace
  • Admitad Affiliate Network
  • Adtraction
  • Awin
  • ClickDealer
  • Kwanko
  • Rakuten Advertising

Best SaaS Platform

The Finalists Are:

  • Affise: SaaS Platform Customized for Your Needs
  • Everflow: Partner Marketing Platform
  • Impact Partnership Cloud
  • Optmyzr: PPC Automation Transforming Paid Search Marketing
  • #paid Creator Marketing Platform
  • Partnerize Partnership Automation Platform
  • TrafficGuard: Game Changing Digital Ad Fraud Prevention

Best Technology

The Finalists Are:

  • Impact Partnership Cloud
  • Ingenious Technologies: Cube Group
  • Partnerize Partner Automation Platform
  • RevLifter: The Leader in AI Deals Personalisation
  • Student Beans Connect
  • TrafficGuard: Sophisticated Digital Ad Fraud Prevention

Best Team in Performance Marketing

The Finalists Are:

  • Adsterra: Building a Revolutionary Ad Format with Successful Teamwork
  • All Inclusive Marketing, Bass Pro Shops and Cabela’s: Success Built on Trust, Creativity and Communication
  • Awin: Access Team Help Grow Tomorrow’s Brands Today
  • Partnerize Global Partnerships Team
  • Rakuten Advertising Client Services Team
  • Webgains Integration Team

REGIONAL AWARDS


Best Managed Affiliate Programme – USA

The Finalists Are:

  • Awin for HP: Reinventing HP’s Affiliate Program with Strategic Partnerships
  • Gen3 Marketing for Carter’s Inc.
  • Impact and DMi Partners for Rastelli’s
  • Rakuten Advertising for Cotton On USA

Best Performance Marketing Campaign – USA

The Finalists Are:

  • Aarki for Bagelcode
  • #paid x Crave
  • Honey for Princess Polly: Spring 2020 Campaign
  • Impact for Fanatics
  • NMPi by Incubeta for M&S International: Not All International Markets are Created Equal
  • Rakuten Advertising and AMDX for ASICS
  • RevLifter and CJ Affiliate for AT&T: Keeping the US Connected

Best Managed Affiliate Programme – APAC

 

The Finalists Are:

  • Impact for Canva: From Zero to Hero
  • ACCESSTRADE for CITI
  • Myer and Partnerize
  • Rakuten Advertising for Cotton On Australia
  • Silverbean for Modibodi: Inspiring Consumer Confidence in the #nopanicperiod
  • Swarovski and Acceleration Partners: Accelerating Growth in APAC

Best Performance Marketing Campaign – APAC

 

The Finalists Are:

  • Commission Factory for Langtons
  • Farfetch and Partnerize
  • ForwardPMX and Glamglow: Spurring Growth with the ‘Stay In & Glow’ Campaign
  • ForwardPMX and Lane Crawford: Thriving Through Adversity
  • Honey for Princess Polly: Spring 2020 Campaign
  • ACCESSTRADE for CITI
  • Metia Group and Intellectual Property Office of Singapore (IPOS)
  • Rakuten Advertising for Forever New

Best Managed Affiliate Programme – Western Europe

 

The Finalists Are:

  • Awin for Currys PC World: Broadening Horizons
  • ForwardPMX: The Perfect Pairing with SMWS Ambassadors
  • Impact for LetsGetChecked: Growth Through Automation
  • Optimise Media for Confused.com
  • Optimise Media for GoCompare
  • Rakuten Advertising and 24S
  • Silverbean for HelloFresh: Feeding the World

Best Performance Marketing Campaign – Western Europe

 

The Finalists Are:

  • Awin for Conforama
  • Groupon and Awin for Dorothy Perkins: Dorothy Perk…ing Up Your Winter Wardrobe
  • NMPi by Incubeta for Quintain Living: Closing the Online/Offline Gap
  • Rakuten Advertising and Superdry Grow Summer Sale Revenue 78%
  • RevLifter and Awin and Mobiles.co.uk: A Sustainable Cyber Week

Best Performance Marketing Campaign – LATAM

 

The Finalists Are:

  • Awin for Banco Inter
  • CityAds Media
  • Rakuten Advertising for Netshoes
  • Grupo Xcaret

VERTICAL AWARDS


Best Partnership NEW

The Finalists Are:

  • Awin for tastecard: In-In is the New Out-Out
  • Los Angeles Apparel, DMi Partners and ShareASale
  • Honey for Princess Polly: Spring 2020 Campaign
  • Optmyzr Search Optimization Platform for Rakuten Advertising
  • Rakuten Advertising for Harvey Nichols and Reward: Harvey Nichols’ First Card-Linked Partnership
  • Rakuten Advertising for NET-A-PORTER and CATCH Fashion
  • RevLifter and HP

Best Incentive Partner Campaign or Strategy NEW

 

The Finalists Are:

  • All Inclusive Marketing and RetailMeNot for Bass Pro Shops: Consumer First Focus Sparks Growth Despite Global Pandemic
  • Awin and Button for Samsung Pay: The “Evolution” of Incentive Partnerships
  • Commission Factory and ShopBack for Catch
  • Giftcloud for Carrot Insurance: A Digital First Journey to Empower Customers
  • MandM Direct, Airtime Rewards and Partnerize
  • Rakuten Advertising for American Express Australia, 24S, Coles Liquor and Harvey Nichols
  • Rakuten Advertising for Microsoft and ShopBack

Most Effective Direct to Consumer Campaign or Strategy NEW

 

The Finalists Are:

  • Akbank’s Artificial Intelligent Marketing Automation Tool
  • DMi Partners: Meating Demand
  • #paid x Precision Nutrition
  • S⁺ REWARDS by Sino Malls: Turn Shopping into Playtime

Best Integrated Performance Marketing Campaign NEW

 

The Finalists Are:

  • Akbank for Tosla: The Rising of New Generation T
  • Chelsea FC: The 5th Stand
  • Ledger Bennett for Rockwell Automation: Delivering Real Success from a Virtual Event
  • Lovehoney in Partnership with Webgains
  • Rakuten Advertising Helps Kurt Geiger Give NHS £1m Discounts
  • Zorka.Mobi: Influencer Marketing Chatbots

Best Programme Launch or Relaunch NEW

The Finalists Are:

  • Awin for tastecard: In-In is the New Out-Out
  • ForwardPMX and Impact for Foot Locker
  • Impact and Neo for TUI Group
  • Levi’s & Dockers, OMD EMEA and Partnerize
  • Disney Streaming and Neo Media World: Disney+ Affiliate Program Launch
  • Optimise Media for LV=: Maximising Migration
  • Optimise Media for Uswitch.com
  • Harrods and Rakuten Advertising: 34% Growth After Global Programme Relaunch During COVID-19
  • Rakuten Advertising for Princess Polly
  • SteelSeries, Dept and Partnerize

Best Use of Programmatic

The Finalists Are:

  • Croud for TheStreet
  • NMPi by Incubeta for Lovehoney: Stimulating Display to Reach a Performance Climax
  • Rakuten Advertising and Liberty London: Programmatic and Team Expertise Exceed Incremental ROAS Target

Best Paid Search Campaign

 

The Finalists Are:

  • Croud for AMC Shudder
  • ForwardPMX for Tommy Hilfiger: Success Beyond Search
  • Gen3 Marketing for Chicco USA
  • Merkle for Emirates: Bigger with Paid Search, Better with Emirates
  • Merkle: How We Diversified our Search Portfolio
  • Oban International and AXA-Global Healthcare
  • Rakuten Advertising for Route One: Skatepark Hyper-Targeting Improves ROAS by 62%

Best Paid Social Campaign

The Finalists Are:

  • Metia Group and Intellectual Property Office of Singapore (IPOS)
  • Rakuten Advertising for Molton Brown: Innovation and Data-Led lLearning Leads to 160% ROAS Growth
  • #paid x Verizon

Best Influencer Marketing Campaign

The Finalists Are:

  • Awin for Etsy
  • ForwardPMX: The Perfect Pairing with SMWS Ambassadors
  • IMA for Amazon and J&J Aveeno: #GetSkinHealthy
  • Impact for Savage x Fenty Lingerie by Rihanna: Bold Voices
  • Rakuten Advertising for FitFlop: WonderWelly Campaign Demonstrates Value of Influencers

Best Content Marketing Campaign

 

The Finalists Are:

  • Awin for Nike: Sneakerheads and Stories
  • Brand Movers: How Santander Built a Content Marketing Machine

Best Use of Data

The Finalists Are:

  • Akbank: OK, Google. I’m Feeling Lucky Today
  • All Inclusive Marketing and Extended Stay America: Strategic Growth Through Meaningful Insights and Data
  • ForwardPMX for Tommy Hilfiger: Success Beyond Search
  • NMPi by Incubeta for M&S International: Not All International Markets are Created Equal
  • Wickfire’s Buyer’s Guide Value Index

GLOBAL INDUSTRY AWARDS


Best Retail and E-Commerce Campaign

The Finalists Are:

  • Acceleration Partners and Le Col
  • Awin and Groupon for Dorothy Perkins: Dorothy Perk…ing Up Your Winter Wardrobe
  • CityAds Media
  • Harbingers for Oknoplast: Space for More
  • Impact and AIM for Cabela’s: Road Less Traveled
  • Merkle for Canon: Building The IMpossible
  • NMPi by Incubeta for Superdrug: A Cut Above the Competition
  • Swarovski and Acceleration Partners: Global Growth through the Affiliate Channel

Best Travel, Leisure and Lifestyle Campaign

 

The Finalists Are:

  • All Inclusive Marketing for Extended Stay America: Growing Travel Affiliate Program During Global Pandemic
  • Delante for BeDiet: SEO Strategy for Huge Traffic Gain
  • Honey for Booking.com: COVID Recovery Loyalty Campaign
  • Webgains in Partnership with Xcaret

Best Finance Campaign

The Finalists Are:

  • Circlewise and Mintos: Boosting the Leadership in Crowd Investing
  • Impact for Starling Bank: Partner-Led Growth
  • Merkle: Restrictions? No Problem.
  • Oban International and AXA-Global Healthcare
  • Optimise Media for so-sure

Best Technology and Telecoms Campaign

 

The Finalists Are:

  • Awin for BT Group: Commanding Price Comparison
  • GoToMeeting and Acceleration Partners: Accelerating Growth
  • Optimus Performance Marketing and Sage.com: International Expansion Accounting For Growth
  • RevLifter, CJ Affiliate and AT&T: Keeping the US Connected

Thanks to our Sponsors

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