2021 Shortlist

We are thrilled to unveil the 2021 International Performance Marketing Awards shortlist recognising the very best in performance marketing and celebrating innovation, creativity and success within the industry.

Click on the category below to reveal the shortlist of potential winners.

 

CHANNEL, CAMPAIGN & STRATEGY AWARDS


Best Affiliate Programme Launch or Relaunch

 

The Finalists Are:

  • Admitad Affiliate & Acer Care: Affiliate Program Launch
  • Awin-O, Let’s Go
  • CJ & Dell: Migration Par Excellence
  • DAZN & Partnerize: A Knockout Global Launch Strategy
  • GrowthOps & Kérastase: A Unique Take From a Traditional Affiliate Programme
  • Impact, Silverbean & John Lewis Partnership: Migratory Magic
  • Optimus Performance Marketing & tails.com: Growing the Affiliate Channel in Europe
  • Student Beans & Emma Sleep: Uncovering a Relevant Market

Best Brand Performance Campaign NEW

 

The Finalists Are:

  • Adequate & HealthLabs: From Zero to Superhero
  • CJ, Giving Assistant and Barnes & Noble: “Black Voices”
  • Assembly & La Mer: The Full Experience Through #EyesFeelBright
  • Rakuten Advertising, 55Haitao & Clinique: Creating the Perfect Marriage Between Brand & Performance
  • Rakuten Advertising & Backcountry: Identifying Incremental Revenue in Driving to YouTube
  • The Home Depot & Contobox: Always-on Dynamic Prospecting

Best Direct to Consumer Campaign or Strategy

 

The Finalists Are:

  • Adequate & HealthLabs: From Zero to Superhero
  • Disney+: Performance Marketing Campaign the Falcon and the Winter Soldier
  • Rakuten Advertising & Giftcards.com: Creating a New Strategy for Google’s New Customer Acquisition Feature

Best Incentive Partner Campaign or Strategy

 

The Finalists Are:

  • Rakuten Advertising, Qantas Shopping, ECHT & Endota Spa: Taking CLO to the Next Level with CLO+
  • Rue Gilt Groupe & Partnerize: Incentives Equals Partnership Success

Best Influencer Marketing Campaign

 

The Finalists Are:

  • Assembly, Frontgate & LTK: Celebrating Interior Products With Influencers During the Holidays
  • Impact & Mapiful: Building on the Bond of Emotion
  • MediaMonks & L’ORÉAL Paris: #WonderWaterWhip Influencer Campaign
  • Partnerize, Dept Agency & Paula’s Choice: A Beautiful Balance for Influencer Inclusion in Affiliate
  • VizSense & Hornitos Tequila: A Shot Worth Taking Ohio Campaign
  • Zorka.Agency: YouTube Progress Bar for a Mobile Game Promotion

Best Integrated Performance Marketing Campaign

 

The Finalists Are:

  • Adequate & HealthLabs: From Zero to Superhero
  • HABITANT & Somos Sapiens: Virgin Telco Spanish Launch
  • Rakuten Advertising & Aje: Athletica Launched With HYPE Lifecycle Strategy
  • Rakuten Advertising & mac of all trades: Drives Performance With Cross-Channel Program Using Publisher, RetailMeNot

Best Paid Search Campaign

 

The Finalists Are:

  • iQuanti, Inc
  • Rakuten Advertising & Backcountry: Breaking Zombie SKUs Into a New Smart Shopping Campaign

Best Paid Social Campaign

 

The Finalists Are:

  • Adequate & HealthLabs: From Zero to Superhero
  • Awin, Etsy & TikTok: Giving Mother’s Day Sales a Boost

Best Partnership

The Finalists Are:

  • Artefact Germany GmbH & Ingenious Technologies AG: Combining Data Use and Personal Exchange to Find the Best Fitting Partnership
  • Booming (iO company) & Royal Philips: Creating Sustainable Partnerships
  • Assembly, Eastbay & Slickdeals: A Deal Made in Heaven
  • LinkConnector & Publisher Discovery: Take External Affiliate Recruitment to Unprecedented Heights
  • OAK Digital Rolling Stone & FITE: Introducing Entertainment to at-Home Masses
  • Rakuten Advertising, Naver & MATCHESFASHION: An Exclusive Look Into the Google of South Korea

Best Retail and E-Commerce Campaign

The Finalists Are:

  • Acceleration Partners & Swarovski: Exceeding Expectations via the Affiliate Channel
  • Admitad Affiliate & Allegro: Symbiosis of Creativity, Innovation and Human Communication
  • Awin, LOOKFANTASTIC & UNiDAYS: Making Freshers Fantastic
  • Incubeta & Laithwaites Wine: (Pub) Crawling Amazon for Laithwaite’s Success
  • Rakuten Advertising, Soreto & Forever New: Referral Technology & Building Influence After Purchase
  • RevLifter & Harvey Nichols: Discreetly Delivering Value

Best Social Commerce Campaign NEW

 

The Finalists Are:

  • Adequate & HealthLabs: From Zero to Superhero
  • Awin, PcComponentes & ToroTocho: ‘Going live in 3, 2, 1…’
  • Media Monks & Johnson & Johnson: #CareWithPride Influencer Campaign
  • OAK Digital & Meridian Grooming: Growing Through Engaging Social Campaigns
  • VizSense & Paid Workout App Launch Campaign

Best Use of Data

 

The Finalists Are:

  • Adequate & HealthLabs: From Zero to Superhero
  • Rakuten Advertising & Backcountry: Successfully Using Skai Solution (To Transfer Data From Adobe to Google)
  • Upsellit & Samsung Electronics: Using Machine Learning To Provide Incremental Revenue

Best Use of Performance During COVID-19 NEW

 

The Finalists Are:

  • APAX GROUP: Green Carpet Fashion Awards
  • Awin Access: Championing Small Businesses During Lockdown
  • Booming (iO company) x EDC Retail: Reaching new heights during lockdown
  • CJ & Expedia Group: “Safe Travels”
  • DMi Partners & Hydrow: Best Use of Performance During COVID-19
  • Impact & LetsGetChecked: Supporting Travel in Testing Times
  • Partnerize, Marriott International & Acceleration Partners: Responsive Reactivation During COVID-19
  • Rakuten Advertising & Bonds: An O2O Journey Through a Global Pandemic Down Under
  • Rakuten Advertising & FitFlop: Helping the NHS Get Back on Its Feet
  • RevLifter, CJ & AT&T: Turning a Fresh Page

Best Use of Programmatic Advertising

The Finalists Are:

  • Bidease & inDriver: Programmatic User Acquisition for a Ride-Hailing Service
  • Incubeta & Life Style Sports: Amplifying Social Reach

REGIONAL AWARDS


Best Managed Affiliate Programme – APAC

 

The Finalists Are:

  • Admitad Affiliate & AJIO: Bringing Fashion to People
  • GrowthOps & Dell Affiliate Programme: An Exceptional Year of Growth.
  • Impact & Booktopia: Proving the Power of Partnerships
  • Partnerize & DAZN: Going Big in Japan
  • Partnerize & THE ICONIC: Styling Partnership Success
  • Rakuten Advertising & P.E Nation: Accelerating Through Accelerate

Best Managed Affiliate Programme – USA

 

The Finalists Are:

  • Awin & Under Armour: ‘Protect This House’ Using Affiliate Marketing to Fill Revenue Gaps
  • Gen3 Marketing, Carter’s & OshKosh B’gosh
  • Honey by PayPal & PrettyLittleThing
  • Impact & DMi: Transform TUSHY’s Bottom-Heavy Affiliate Program
  • OAK Digital & Hairstory: Diversify the Program, Activate Premium Partnerships & Still Find Growth

Best Managed Affiliate Programme – Western Europe

 

The Finalists Are:

  • Booming (part of iO) & Philips: Affiliate was the Largest Marketing Channel in DACH during Black Friday
  • Dept Agency & G-Star: Partnerships Program Success
  • Impact & TUI: Turning Turbulence Into Turbocharged
  • Optimus Performance Marketing & Victorinox AG: Partnering with an Icon
  • Partnerize, Dept Agency & Dokteronline: Developing a Healthy Partnership Programme
  • Rakuten Advertising & Ann Summers: Affiliate Liberation
  • Silverbean & HelloFresh: Market-Leading Mentality

Best Performance Marketing Campaign – APAC

 

The Finalists Are:

  • APAX LIVE: Shanghai Iconic Fashion Showcase AW 2021
  • Commission Factory & My Muscle Chef: Eating up With the Hannashians
  • Rakuten Advertising, 55Haitao & Clinique: The Beauty of Live Performance

Best Performance Marketing Campaign – LATAM

 

The Finalists Are:

  • Disney Streaming & Neo Media World
  • Grupo Xcaret
  • Rakuten Advertising & ShopFácil.com
  • Upstream: Growing 100k Organic, First-Party Prospects in Less Than a Week

Best Performance Marketing Campaign – USA

 

The Finalists Are:

  • OAK Digital & Boutique Rugs: Doubling Performance Through New Upper Funnel Partnerships
  • Publishers Clearing House & Capital One Shopping: Kick off Holiday Shopping

TECHNOLOGY, TEAM AND AGENCY AWARDS


Best Affiliate Network

The Finalists Are:

  • Admitad Affiliate: Nurturing Strategic Win-Win Partnerships
  • AdsEmpire CPA Network with WW Direct and Smartlink
  • Awin: Growth and Resilience Fuelling the Affiliate Industry
  • CJ
  • Kwanko
  • Rakuten Advertising: Elevating Affiliate Marketing through Partner and Strategy Diversity

Best Performance Marketing Agency

The Finalists Are:

  • Acceleration Partners: Trusted by Leading Brands to Grow their Global Affiliate Partnerships
  • Adromeda
  • Adsterra: Social bar – Helping Our Clients to Weather the Storms of COVID-19
  • GrowthOps: A Human Centric Performance Marketing Agency
  • OAK Digital: Delivering Innovative and Exciting Partnerships for DTC brands
  • Optimus Performance Marketing & Gen3 Marketing: Global Delivery Local Expertise
  • Perform[cb] Agency

Best Performance Marketing Technology

The Finalists Are:

  • Affise
  • End-to-end Partnership Automation with the Partnerize Platform
  • Envolve Tech
  • FMTC
  • Impact Partnership Cloud
  • Ingenious Technologies & Belboon: A Journey to Future-Proof Their Business
  • RevLifter: Leading the Hyper-Personalization Revolution
  • UpSellit: Get More Value Out of Every Visit

Best SaaS Platform

The Finalists Are:

  • Affise
  • AffX.io & Sellergize: The Modern Solution for Smart Affiliates
  • Impact.com’s Partnership Cloud™
  • Partnerize Partnership Automation Platform

One to Watch NEW

The Finalists Are:

  • Annabel Gray, Associate Director, Australia at Silverbean
  • Gabby Schnaid, Sr. Client Development Manager at CJ
  • Kristina Nolan, Vice President of Affiliate at DMi Partners
  • Madison Trampleasure, Senior Customer Success Manager at RevLifter
  • Meghan Hogan, Enterprise Account Director at CJ
  • Nicholas Yates, Head of Global Affiliate Partnerships at Silverbean

Performance Marketing Team of the Year

The Finalists Are:

  • Acceleration Partners: High-Performing, In-Market Experts Managing Programs Globally and Locally
  • Adsterra: Social bar – Helping Our Clients to Weather the Storms of COVID-19
  • Awin: Not Just Working With Your Agency, but for Your Agency
  • DMi Partners: Performance Marketing Team of the Year
  • Assembly & Cornerstone Brands: A True and Trusted Business Partnership
  • The Rakuten Advertising Team: Building a Diverse and Inclusive Network for Our People and Partners

Thanks to our Sponsors

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