2022 Shortlist

We are thrilled to unveil the 2022 Global Performance Marketing Awards shortlist recognising the very best in performance marketing and celebrating innovation, creativity and success within the industry.

Click on the category below to reveal the shortlist of potential winners.

 

CAMPAIGN & STRATEGY AWARDS


Best Affiliate Programme Launch or Relaunch

 

The Finalists Are:

  • Beyond Tradition: How Webgains Accelerated Lounge’s Growth without Tried & Tested Methods
  • FanFuel, TestoPrime & Wolfson Brands: A Blockbuster Global Launch & Growth Strategy
  • iO and EDC Retail: A magical (re)launch on a new playground
  • LOEWE and Rakuten Advertising: Cultivating a Local Mindset to Scale Globally
  • OAK Digital: Quickly Created a Strong, Profitable Affiliate Program Foundation for Audien Hearing
  • Partnerize: Affiliate Channel Proves the Perfect Outlet for Otrium & AMPC on the Partnerize Platform
  • Silverbean: Flying to Success
  • Snipes & Artefact entering PL with audience-driven partner acquisition methods

Best Brand Performance Campaign

 

The Finalists Are:

  • Digitas and Etihad: Navigating through a pandemic
  • HelloFresh, Silverbean and impact.com: Global ambition with local market sensitivities
  • Microsoft and Rakuten Advertising: Win with Seamless Global Strategy and Huge Local Growth
  • OAK Digital: Delivering successful campaign with new audience and sparks rebrand for Meridian
  • Tata Harper, Rakuten Advertising and Capital One Shopping: Making Partnership Beautiful
  • VEVE and TUI: Best Performance Marketing Innovation for Travel

Best Content Commerce Strategy NEW

The Finalists Are:

  • Awin and Sky: Driving excitement and awareness for the launch of Sky Glass
  • DAZN and Partnerize: Affiliate. Game. Changed.
  • Good Kind Digital: Mass Media Partnerships Deliver International Success for Mejuri
  • iO and EDC Retail: Discover Solo Play
  • LetsGetChecked and impact.com: Best Commerce Content Strategy
  • OAK Digital takes Apollo Neuro mainstream

Best Influencer Marketing Campaign

 

The Finalists Are:

  • DEPT® and Omoda: A reinvented influencer campaign for Omoda Friends
  • Emerging Communications and Ladybird
  • Ethnic Reach and Vatika UK: #BeVisible See the ability, not the difference
  • Saks, ShopStyle Collective and Rakuten Advertising: Unlock Influencers to Build Awareness and 2X Sales
  • UpWest, HowDoesShe and CJ: Extraordinary Audience Alignment Make for a Perfect Pair

Best Innovation NEW

 

The Finalists Are:

  • Big Red Group and impact.com
  • Bravo Savings Network: Going Green, inside and out!
  • CJ’s Platform Powered by Strategic Partners Enriches Data-Driven Recruitment
  • Digital Mojito: Performance-based Affiliate Programme Management
  • RevWallet by RevLifter
  • Tory Burch & Rakuten Advertising: Powerful Testing and Insights Empower 140% KPI Growth

Best Integrated Performance Marketing Campaign

 

The Finalists Are:

  • Grupo Xcaret: Outlet 2022 campaign
  • Rakuten Advertising, Flora & Fauna: Less & Better with FUSE Strategy
  • Skyscanner and impact.com: A global approach to leveraging SkyScanner hotels
  • THE ICONIC and UNiDAYS: Creating the Curriculum for Success

Best Lead Generation Campaign

 

The Finalists Are:

  • iO and Philips: Know your program inside-out
  • TMI and LSEG: “Doing More with Less at a Global Scale”

Best Loyalty Partnership NEW

 

The Finalists Are:

  • Admitad and Intermiles: the extra mile for elevated loyalty and brand building
  • Booking.com, Slickdeals and Awin: Traveling to loyalty partnership success
  • Nasty Gal and PayPal Honey
  • OAK Digital, Rakuten Advertising and EyeBuyDirect: A Stronger Partnership and Post-Pandemic Results.
  • Rakuten Advertising, PerformID, AMEX: Loyalty Meets Loyal K-Pop Fans

Best Paid Search Campaign

 

The Finalists Are:

  • iQuanti
  • TMI and LSEG: “Doing More with Less at a Global Scale”

Best Paid Social Campaign

 

The Finalists Are:

  • Gotoclient
  • iQuanti

Best Partnership

 

The Finalists Are:

  • iO and EDC Retail: Join the Play
  • Klarna, Rakuten Advertising and River Island: Reaching the World’s Greatest Shoppers
  • OAK Digital and tentree: Delivering record breaking YoY growth with full funnel optimizations
  • Rakuten Advertising, Lowkey Discord: A Tale of a Tech Giant & Discord
  • Swarovski and Acceleration Partners: Recouping Revenue Through Partnership Marketing
  • VEVE and Lowe’s: Best Performance Marketing Innovation on Smart Devices

Best Social Commerce Campaign

 

The Finalists Are:

  • ACCESSTRADE & Shopee: Integrating KOC for effective growth
  • Converse and CJ: Strutting Timeless Styles on TikTok
  • Rakuten Advertising and JanSport “Carrying the Load for Teen Mental Health”
  • Rakuten Advertising and Lowkey Discord Drive Sales via Bots & Discord
  • Rakuten Advertising, Student Beans and Weekday: Authentically Engaging Students with TikTok
  • The phenomenon of Admitad & Shopee: no risk – no reward
  • Vox Media and MeUndies

Best Use of Cashback or Incentive NEW

 

The Finalists Are:

  • Admitad and AliExpress: maximizing cashback potential
  • Disney+ and Neo Media World: Global CLO Initiatives
  • Fluent and Shavekit
  • Giftcloud and Talk Talk: Winning Back Customers by TalkTalk-ing
  • GO Digital for L’Oréal Groupe: Channelling 80% new shoppers
  • Rakuten Advertising, 55Haitao & Macy’s Drive App Downloads via Cashback
  • Virgin Australia, impact.com, Silverbean and CashRewards

Best Use of Data

 

The Finalists Are:

  • 24S and Rakuten Advertising: Unique data reports for greater performances
  • Aarki for Brain Games: Exceeding KPIs with User Acquisition Campaign
  • Dell, Nielsen and CJ: Better Data Together
  • OAK Digital and EyeBuyDirect: Driving budget efficiencies while diversifying the publisher mix
  • Partnerize: Communication Creates a Flawless Foundation for Charlotte Tilbury
  • Partnerize for Visualsoft: API-First Approach Increases Quality & Operating Leverage
  • The Media Image: TMI & LSEG – “Doing More with Less at a Global Scale”
  • UpSellit and Samsung – Using Machine Learning capabilities to drive incremental revenue during key launch periods

Most Creative Partnership NEW

 

The Finalists Are:

  • Awin and Etsy: Giving a platform to the real creators, sellers reveal their craft on TikTok
  • MAC, Afterpay and Rakuten Advertising: Bring Beauty and Value to a Great New Audience
  • Rakuten Advertising, PerformID & AMEX takes on Brands, Bands & Banks
  • Shutterfly, RetailMeNot and CJ: Mother’s Day Shopping at Its Smartest
  • THE ICONIC, UNiDAYS and Partnerize: Satisfying an Appetite for Cross-Category Shopping
  • Zero Co and impact.com

Most Effective Use of Programmatic Ad Buying

 

The Finalists Are:

  • Rakuten Advertising and Camp Chef Tapping The Inner Caveperson to Drive Sales and Loyalty
  • Zemanta Drives 46% Increased Engagement for Macif, French Insurance Company

REGIONAL AWARDS


Best Affiliate & Partnership Strategy - APAC

 

The Finalists Are:

  • ACCESSTRADE & Uber Eats: The Art of Mixed-Media Marketing
  • Adore Beauty and Partnerize: Setting the Foundation for Partnership Success
  • Commission Factory for My Muscle Chef: Local Expansion Through Partner Diversity
  • Global Savings Group, H&M and Rakuten Advertising
  • GO Digital for L’Oreal: Leveraging the Chinese-Australian market to double revenue
  • Lodestar Marketing and Allianz Travel: Turning external challenges in to exceptional opportunities
  • Rakuten Advertising, PerformID, AMEX: Superstars & Super Partnerships
  • Succeeding in APAC: Acceleration Partners’ In-Region Experts Drive Growth for Swarovski

Best Affiliate & Partnership Strategy - Europe

 

The Finalists Are:

  • COS and Rakuten Advertising: A Sustainable and Elevated Approach to Affiliate
  • Dell and CJ: Global Expansion Expertise at Scale
  • AO.com and Awin: Achieving more than AO-K results in the electronics sector
  • Gen3 Marketing and tails.com: Scaling acquisition of new dog food subscribers in Europe
  • Rad Power Bikes and Rakuten Advertising: A Blueprint for European Expansion
  • Sandro and Rakuten Advertising: Local strategies to drive European performance
  • Silverbean: Taking an Already Established, High Performing Program to the Next Level
  • VEVE and VOXI: Best Performance Marketing Campaign for Telecom

Best Affiliate & Partnership Strategy - LATAM

 

The Finalists Are:

  • Admitad and MaxMilhas: partnership and trust amid instability
  • Americanas’ shift to Awin’s SaaS solution unlocks new partner growth
  • Avianca and CJ: Travel Recovery Soars to New Heights
  • Disney+ and Neo Media World: LATAM Partnership Strategy
  • Indoleads.com and Mercado Bitcoin
  • iO and Philips: Afiliado Bonita, an intercontinental Affiliate & Partnership strategy
  • Rakuten Advertising & Aliexpress: Beyond Last Click: A Full Funnel Strategy Campaign

Best Affiliate & Partnership Strategy – US & Canada

 

The Finalists Are:

  • H&R Block and Acceleration Partners: Fuelling Demand and Growth with Thoughtful Strategies
  • AIM & Oracle and NetSuite
  • AllSaints, Neo and Rakuten Advertising: Full-Funnel Strategy Drive Extraordinary Growth
  • impact.com, DMi and Fresh Clean Tees: Best Affiliate & Partnership Strategy
  • iO and Philips: The Fundamentals of a Partnership
  • Madewell and CJ: Finding a Comfortable Fit in Content
  • VEVE and Lowe’s: Best Performance Marketing Innovation for E-Commerce

TECHNOLOGY, TEAM AND AGENCY AWARDS


Best Affiliate Network

The Finalists Are:

  • Awin: Putting people first to achieve customer and staff-centricity
  • FanFuel: Changing the Landscape of Affiliate Marketing
  • Kwanko
  • Rakuten Advertising: Cultivating a Local Mindset to Grow Brands Globally
  • The CJ Platform: Always Innovating
  • Tradedoubler: Building affiliate marketing of the future

Best Performance Marketing Technology

The Finalists Are:

  • CJ’s Affiliate Customer Journey: Data in the Hands of Both Publishers & Advertisers
  • Everflow Technologies: Partner Marketing Platform
  • impact.com

Best Tech Publisher NEW

The Finalists Are:

  • Union Apps: The best aspiring non-gaming mobile publisher of the year
  • Upsellit: Turn Window Shoppers into lifelong customers

PEOPLE & TEAMS AWARDS


Best Affiliate and Partner Marketing Agency NEW

The Finalists Are:

  • Acceleration Partners: Exceptional Outcomes with Better People, Partnerships & Performance
  • GO Digital: A Human Centric View In Strengthening Team Culture and Client Relationships
  • Lodestar Marketing: Utilising unrivalled experience to grow partnerships throughout APAC and beyond
  • Neo Media World: Moving affiliate programs beyond the standard practice
  • Gen3 Marketing: Providing best in breed affiliate management
  • Silverbean: Rapidly Growing Global Specialist Affiliate and Partner Marketing Agency

Best Performance Marketing Agency

The Finalists Are:

  • AdQuantum: A performance marketing team boosting its clients’ businesses
  • Incubeta
  • Making Science UK: Reflecting collaboration and improvement always

One to Watch

 

The Finalists Are:

  • Anna Gidirim – Admitad Affiliate
  • Georgina Gray – Partnerize
  • Jessica Wong – CJ
  • Keith MacArtney – Fluent
  • Michelle O’Sullivan – Awin
  • Umair Usama – GO Digital
  • Vairo Kremanis – FanFuel

Performance Marketing Team of the Year NEW

 

The Finalists Are:

  • Awin
  • Disney Streaming
  • Honey by PayPal UK/EU
  • Incubeta
  • Making Science UK
  • Partnerize
  • Rakuten Advertising
  • TopCashback

Together - We Solved That! NEW

 

The Finalists Are:

  • CJ, Expedia Group and Button: Travel Recovery with the Tap of a Button
  • impact.com and Foot Locker
  • MoneySupermarket’s Migration and Modernisation: Supercharging CPA for Best in Class Results via Awin
  • Gen3 Marketing and Awin: The team and technology powering industry change
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