We are delighted to unveil the 2020 International Performance Marketing Awards Shortlist; recognising the very best in global performance marketing and celebrating innovation, creativity and success within the industry.
Click on the category below to reveal the shortlist of potential winners.
TECHNOLOGY, TEAM AND AGENCY AWARDS
Best Agency

Rakuten Advertising connects leading agencies, brands and publishers to active and engaged consumers around the world. With access to Rakuten’s diverse media properties and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. Its foundation of advanced technology, data and strategic services positions Rakuten Advertising to offer a differentiated suite of marketing and advertising solutions, while constantly pushing the industry forward. It is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies. The company is headquartered in San Mateo, CA, with offices throughout EMEA, APAC, LATAM and North America. Learn more at www.RakutenAdvertising.com.
The Finalists Are:
- Acceleration Partners
- All Inclusive Marketing: Delivers R.E.A.L. Performance Marketing Excellence
- ForwardPMX
- Gen3 Marketing
- Optimus Performance Marketing: Rising to the International Challenge
Best Affiliate Network

Piggy is a Global cashback publisher. Our users earn cashback and save money through our site and patent-pending browser extension. Our extension also has the ability to automatically find and apply vouchers to our members. We currently have over 4 million users worldwide and are rapidly growing. Our members are based in the US, UK, Germany, and France. Piggy is the easiest way to earn cashback and save money!
The Finalists Are:
- ACCESSTRADE by Interspace
- Admitad Affiliate Network
- Adtraction
- Awin
- ClickDealer
- Kwanko
- Rakuten Advertising
Best SaaS Platform

Since 2006 Optimus Performance Marketing has been at the forefront of the affiliate marketing industry, winning numerous industry awards and consistently maintaining profitable growth.
With experienced staff operating from offices in Plymouth, London and San Diego they deliver end to end management, strategy and consultancy services worldwide to all sizes of client and market vertical. Optimus believes that success comes from continued evolution, so continually invest in training and tools to ensure that we can offer class-leading service while retaining staff and clients.
The Finalists Are:
- Affise: SaaS Platform Customized for Your Needs
- Everflow: Partner Marketing Platform
- Impact Partnership Cloud
- Optmyzr: PPC Automation Transforming Paid Search Marketing
- #paid Creator Marketing Platform
- Partnerize Partnership Automation Platform
- TrafficGuard: Game Changing Digital Ad Fraud Prevention
Best Technology

Amplify your performance marketing with Everflow – a smarter Partner Marketing Platform. Track every channel and partner, consolidate all of your performance data, and auto-optimize to the placement level. Easily analyze and understand conversions and engagement events to pinpoint the value generated from each relationship: Affiliate, Influencer, Referral, In-App Publisher, and Media Buying channels. See why it’s time to upgrade your platform – request your Everflow demo.
The Finalists Are:
- Impact Partnership Cloud
- Ingenious Technologies: Cube Group
- Partnerize Partner Automation Platform
- RevLifter: The Leader in AI Deals Personalisation
- Student Beans Connect
- TrafficGuard: Sophisticated Digital Ad Fraud Prevention
Best Team in Performance Marketing

RevLifter personalises offers for retailers across any marketing channel.
The platform uses AI to understand real-time signals from users onsite behaviour to deliver the right deal to the right customer at the right time, to achieve the advertiser’s goals.
It works by personalising offers on a retailer’s site and off-site which are designed to deliver incrementally and prevent customers leaving to look for deals on competitors.
The platform is uniquely used by each retailer to deliver their specific goals, which often include; more new customers, higher AOV, and conversion rates. RevLifter is available worldwide, rapid to integrate and paid on performance.
The Finalists Are:
- Adsterra: Building a Revolutionary Ad Format with Successful Teamwork
- All Inclusive Marketing, Bass Pro Shops and Cabela’s: Success Built on Trust, Creativity and Communication
- Awin: Access Team Help Grow Tomorrow’s Brands Today
- Partnerize Global Partnerships Team
- Rakuten Advertising Client Services Team
- Webgains Integration Team
REGIONAL AWARDS
Best Managed Affiliate Programme – USA

Since its inception in 2014, Giftcloud has pioneered the use of reward campaigns, helping businesses grow by offering customers added value incentives, when brands would prefer not to discount. By unlocking the power of digital gift cards, your business can create the perfect campaign to not only acquire new, but retain and reward existing customers. Giftcloud’s account management team are brimming with insights and experience to make sure that your reward offer gives you the competitive advantage in your marketplace, whether that be through an affiliate, social, or an on/offline campaign. What’s more, our technology puts your customer on a seamlessly branded digital journey, offering a choice of over 250 retailers worldwide, delivering their gift card in real time.
The Finalists Are:
- Awin for HP: Reinventing HP’s Affiliate Program with Strategic Partnerships
- Gen3 Marketing for Carter’s Inc.
- Impact and DMi Partners for Rastelli’s
- Rakuten Advertising for Cotton On USA
Best Performance Marketing Campaign – USA

Adsterra, est.2013, is a smart and flexible ad network, serving over 30 billion ad impressions per month worldwide. It works with 13K+ direct publishers and 9K+ brands, affiliates, media agencies, and ad networks dealing with various verticals.
Our mission is to connect advertisers and publishers of all sizes from anywhere in the world, helping them to increase their profit, develop their skills, grow as professionals to ensure a successful present and future. We set up and pursue high-quality standards of both service and traffic and contribute to adtech market development by introducing innovative products and sharing our experience and knowledge with the community.
There are three main ways to make money with Adsterra:
- earn money from advertising
- monetize all of your traffic (websites, blogs, social networks, etc.)
- earn money without having to do any work with our lifelong referral program for publishers (5%)
The Finalists Are:
- Aarki for Bagelcode
- #paid x Crave
- Honey for Princess Polly: Spring 2020 Campaign
- Impact for Fanatics
- NMPi by Incubeta for M&S International: Not All International Markets are Created Equal
- Rakuten Advertising and AMDX for ASICS
- RevLifter and CJ Affiliate for AT&T: Keeping the US Connected
Best Managed Affiliate Programme – APAC
The Finalists Are:
- Impact for Canva: From Zero to Hero
- ACCESSTRADE for CITI
- Myer and Partnerize
- Rakuten Advertising for Cotton On Australia
- Silverbean for Modibodi: Inspiring Consumer Confidence in the #nopanicperiod
- Swarovski and Acceleration Partners: Accelerating Growth in APAC
Best Performance Marketing Campaign – APAC
The Finalists Are:
- Commission Factory for Langtons
- Farfetch and Partnerize
- ForwardPMX and Glamglow: Spurring Growth with the ‘Stay In & Glow’ Campaign
- ForwardPMX and Lane Crawford: Thriving Through Adversity
- Honey for Princess Polly: Spring 2020 Campaign
- ACCESSTRADE for CITI
- Metia Group and Intellectual Property Office of Singapore (IPOS)
- Rakuten Advertising for Forever New
Best Managed Affiliate Programme – Western Europe
The Finalists Are:
- Awin for Currys PC World: Broadening Horizons
- ForwardPMX: The Perfect Pairing with SMWS Ambassadors
- Impact for LetsGetChecked: Growth Through Automation
- Optimise Media for Confused.com
- Optimise Media for GoCompare
- Rakuten Advertising and 24S
- Silverbean for HelloFresh: Feeding the World
Best Performance Marketing Campaign – Western Europe
The Finalists Are:
- Awin for Conforama
- Groupon and Awin for Dorothy Perkins: Dorothy Perk…ing Up Your Winter Wardrobe
- NMPi by Incubeta for Quintain Living: Closing the Online/Offline Gap
- Rakuten Advertising and Superdry Grow Summer Sale Revenue 78%
- RevLifter and Awin and Mobiles.co.uk: A Sustainable Cyber Week
Best Performance Marketing Campaign – LATAM
The Finalists Are:
- Awin for Banco Inter
- CityAds Media
- Rakuten Advertising for Netshoes
- Grupo Xcaret
VERTICAL AWARDS
Best Partnership NEW

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The Finalists Are:
- Awin for tastecard: In-In is the New Out-Out
- Los Angeles Apparel, DMi Partners and ShareASale
- Honey for Princess Polly: Spring 2020 Campaign
- Optmyzr Search Optimization Platform for Rakuten Advertising
- Rakuten Advertising for Harvey Nichols and Reward: Harvey Nichols’ First Card-Linked Partnership
- Rakuten Advertising for NET-A-PORTER and CATCH Fashion
- RevLifter and HP
Best Incentive Partner Campaign or Strategy NEW
The Finalists Are:
- All Inclusive Marketing and RetailMeNot for Bass Pro Shops: Consumer First Focus Sparks Growth Despite Global Pandemic
- Awin and Button for Samsung Pay: The “Evolution” of Incentive Partnerships
- Commission Factory and ShopBack for Catch
- Giftcloud for Carrot Insurance: A Digital First Journey to Empower Customers
- MandM Direct, Airtime Rewards and Partnerize
- Rakuten Advertising for American Express Australia, 24S, Coles Liquor and Harvey Nichols
- Rakuten Advertising for Microsoft and ShopBack
Most Effective Direct to Consumer Campaign or Strategy NEW
The Finalists Are:
- Akbank’s Artificial Intelligent Marketing Automation Tool
- DMi Partners: Meating Demand
- #paid x Precision Nutrition
- S⁺ REWARDS by Sino Malls: Turn Shopping into Playtime
Best Integrated Performance Marketing Campaign NEW
The Finalists Are:
- Akbank for Tosla: The Rising of New Generation T
- Chelsea FC: The 5th Stand
- Ledger Bennett for Rockwell Automation: Delivering Real Success from a Virtual Event
- Lovehoney in Partnership with Webgains
- Rakuten Advertising Helps Kurt Geiger Give NHS £1m Discounts
- Zorka.Mobi: Influencer Marketing Chatbots
Best Programme Launch or Relaunch NEW

We’re PerformanceIN, we connect and engage with the performance marketing community whilst facilitating industry debate, education and rewarding innovation, success and best practice.
With its roots way back to 2001 PerformanceIN is the leading global performance marketing publication, shedding light on the most important matters around the measurable side of marketing.
The Finalists Are:
- Awin for tastecard: In-In is the New Out-Out
- ForwardPMX and Impact for Foot Locker
- Impact and Neo for TUI Group
- Levi’s & Dockers, OMD EMEA and Partnerize
- Disney Streaming and Neo Media World: Disney+ Affiliate Program Launch
- Optimise Media for LV=: Maximising Migration
- Optimise Media for Uswitch.com
- Harrods and Rakuten Advertising: 34% Growth After Global Programme Relaunch During COVID-19
- Rakuten Advertising for Princess Polly
- SteelSeries, Dept and Partnerize
Best Use of Programmatic

We actually do what other agencies would love to offer: scalable campaigns with a truly full service. Performance-oriented and flexible. Using our own technologies, we take you from the initial concept all the way to total success.
ad4mat, our product for performance display, allows advertisers and publishers worldwide to achieve extraordinary revenues. And just like ad4mat one, our preeminent platform for programmatic advertising, the data market place advanced audience is 100% geared towards increasing online sales. All with one clear objective: more sales for you. How do we accomplish this? Using the power of innovation and an amazing team that has grown to over 35 people since 2008. For our several hundred customers, we currently generate a monthly total of 100,000 commercial transactions. #PayPerSale
The Finalists Are:
- Croud for TheStreet
- NMPi by Incubeta for Lovehoney: Stimulating Display to Reach a Performance Climax
- Rakuten Advertising and Liberty London: Programmatic and Team Expertise Exceed Incremental ROAS Target
Best Paid Search Campaign
The Finalists Are:
- Croud for AMC Shudder
- ForwardPMX for Tommy Hilfiger: Success Beyond Search
- Gen3 Marketing for Chicco USA
- Merkle for Emirates: Bigger with Paid Search, Better with Emirates
- Merkle: How We Diversified our Search Portfolio
- Oban International and AXA-Global Healthcare
- Rakuten Advertising for Route One: Skatepark Hyper-Targeting Improves ROAS by 62%
Best Paid Social Campaign

Talking Influence is brought to you by the team behind PerformanceIN, who are specialists in curating great content, research, communities, and events.
Our mission is to help support the influencer marketing industry by showcasing the very latest case studies, news and stats to support everyone’s growth within the eco-system.
The Finalists Are:
- Metia Group and Intellectual Property Office of Singapore (IPOS)
- Rakuten Advertising for Molton Brown: Innovation and Data-Led lLearning Leads to 160% ROAS Growth
- #paid x Verizon
Best Influencer Marketing Campaign

The Influencer Show Global is an event that works around you and your day-to-day diaries, bringing you four afternoons of insightful content. Curated by Talking Influence, the event will help you tackle key industry challenges and new opportunities whilst enabling you to filter, find and arrange meetings with relevant delegates, visit virtual booths for insights and offers and exclusive access (for VIP passes) to session replays.
The Finalists Are:
- Awin for Etsy
- ForwardPMX: The Perfect Pairing with SMWS Ambassadors
- IMA for Amazon and J&J Aveeno: #GetSkinHealthy
- Impact for Savage x Fenty Lingerie by Rihanna: Bold Voices
- Rakuten Advertising for FitFlop: WonderWelly Campaign Demonstrates Value of Influencers
Best Content Marketing Campaign
The Finalists Are:
- Awin for Nike: Sneakerheads and Stories
- Brand Movers: How Santander Built a Content Marketing Machine
Best Use of Data

Partnerize is the leader in partnership management. The AI-powered Partnerize Partnership Management Platform delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from this fast-growing sales channel. The Partnerize platform has won more than two dozen awards, including Best Technology at the International Performance Marketing Awards. More than 1,750 leading companies rely on Partnerize solutions to drive and manage more than $7B in partner sales and $600M in partner payments every year. For more information on how Partnerize can grow your partnerships and business, please visit https://partnerize.com
The Finalists Are:
- Akbank: OK, Google. I’m Feeling Lucky Today
- All Inclusive Marketing and Extended Stay America: Strategic Growth Through Meaningful Insights and Data
- ForwardPMX for Tommy Hilfiger: Success Beyond Search
- NMPi by Incubeta for M&S International: Not All International Markets are Created Equal
- Wickfire’s Buyer’s Guide Value Index
GLOBAL INDUSTRY AWARDS
Best Retail and E-Commerce Campaign

Circlewise is the Partnership Management Software of choice for B2B and B2C companies of all sizes. We power in-house affiliate programs across all countries, devices, and verticals including Fintech, Travel, eCommerce, and Services. Our software allows advertisers to efficiently manage their partnerships with affiliates, influencers, media buyers, and ad networks enabling them to scale their affiliate marketing indefinitely.
The Finalists Are:
- Acceleration Partners and Le Col
- Awin and Groupon for Dorothy Perkins: Dorothy Perk…ing Up Your Winter Wardrobe
- CityAds Media
- Harbingers for Oknoplast: Space for More
- Impact and AIM for Cabela’s: Road Less Traveled
- Merkle for Canon: Building The IMpossible
- NMPi by Incubeta for Superdrug: A Cut Above the Competition
- Swarovski and Acceleration Partners: Global Growth through the Affiliate Channel
Best Travel, Leisure and Lifestyle Campaign
The Finalists Are:
- All Inclusive Marketing for Extended Stay America: Growing Travel Affiliate Program During Global Pandemic
- Delante for BeDiet: SEO Strategy for Huge Traffic Gain
- Honey for Booking.com: COVID Recovery Loyalty Campaign
- Webgains in Partnership with Xcaret
Best Finance Campaign

Ingenious Technologies AG is a Berlin-based marketing technology provider that helps global brands optimise their partner marketing for more sales.
Through its SaaS-based Partner Management Platform, the company gives the power back to brands to manage their partners directly, as well as to measure and analyse the performance of their efforts accurately – on a single platform. This unique combination is strengthened by its focus on data protection through first-party tracking and white-labelling capabilities, as well as guidance from an excellent team.
Backed up by accolades such as the winner of “Best Performance Marketing Technology 2016” and shortlisted “Best SaaS Platform 2018” and “Best Technology 2020”, Ingenious Technologies is on its way to becoming Europe’s most trusted technology provider.
The Finalists Are:
- Circlewise and Mintos: Boosting the Leadership in Crowd Investing
- Impact for Starling Bank: Partner-Led Growth
- Merkle: Restrictions? No Problem.
- Oban International and AXA-Global Healthcare
- Optimise Media for so-sure
Best Technology and Telecoms Campaign
The Finalists Are:
- Awin for BT Group: Commanding Price Comparison
- GoToMeeting and Acceleration Partners: Accelerating Growth
- Optimus Performance Marketing and Sage.com: International Expansion Accounting For Growth
- RevLifter, CJ Affiliate and AT&T: Keeping the US Connected