Utilising one of the highest-grossing video games of 2018 using audience reach, user insight and advanced geo-targeting technologies, vouchercloud and Awin were able to combine both traditional and online retail experiences to drive revenue for Currys PC World with the Red Dead Redemption 2 launch. By offering an exclusive promotion to users through a £10 off code delivered through location-specific push notifications, geo-targeting and geo-conquesting via the vouchercloud app, sales went through the roof by a staggering 414.5% while vouchercloud recorded a 10.5% conversion from push notifications sent to purchase made. This campaign surpassed all expectations during a high-traction release period for a popular game title.

Close