Evolving the Awards

PerformanceIN has been recognising exceptional campaigns and partnerships for over 15 years, and each year we evolve based on industry feedback and our understanding of where our incredible industry is heading.

Five years ago we launched this Global edition of the Performance Marketing Awards. Enabling an esteemed panel of over 30 judges to recognise and reward activity that goes above and beyond, pushing the boundaries of results driven and performance marketing whilst encouraging creativity, innovation and partnerships..

This year we are thrilled to be launching new categories for Best Social Commerce Campaign as performance marketing methodology are increasingly adopted in this space.

We’ve also added back Best Lead Generation Campaign, evolved Best use of Programmatic Advertising and introduced Best use of Performance during COVID giving an opportunity for agencies and brands to demonstrate how they have adapted their strategy during the pandemic.

The Rising Star Award has been introduced and rebadged as the One to Watch category. This removes the requirement to have under six years experience and will recognise disruptors and change-makers around the globe who are driving performance marketing for their company, team and clients.

New Voting Process

The IPMA’s will be adopting a new register to vote process.  This enables us to qualify every single vote, and allocate scores based on company size and revenue whilst still counting the vote of smaller affiliates and partners.

There will be one vote per a company with full details being announced in the coming weeks.

Matthew Wood
Founder | PerformanceIN

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