Entry Criteria

Who Can Enter?

There are no geographical restrictions for the International Performance Marketing Awards. Anyone in the performance marketing sector can enter categories on the basis that the campaign activity reaches consumers in a specified region. The awards are open to performance marketers, including advertisers, publishers, media owners, agencies, networks, startups, technology providers and individuals.

Entries can be submitted directly by the company or via an authorised agent such as the network, agency or PR agency.

Digital Applications

We are pleased to announce that for 2020, our entry process will take place entirely online and you will not be required to complete a template or submit a PDF entry. When entries open in May, all entries will need to be completed online*.

We do encourage our entrants though to use their creative flair towards a well designed 1 page PDF of supporting evidence. This isn’t mandatory and should only be used to support the information being held in the main online entry.

All applicants will be required to create an account. This will then give you access to all of your entries and show you how you’re progressing. You’ll also be able to update your entries even after you’ve submitted them (prior to the price increase) so you don’t need to worry about your client sending an update at the 11th hour after you’ve already submitted the application!

Entrants will still be able to upload supporting evidence and images as previously. There will also be a section to easily link URLs and videos.

* We will not be accepting PDF entries moving forward. All entries will need to be completed online. Please contact the Events Team if you would like any more guidance on this.

Guidance for Video Links

We’re delighted to announce that with moving to our new online system, you will now be able to include a video link as part of your entry.

All sections will still need to be completed. Please do not use the video as a replacement for text in the entry boxes as all of these sections have marks to be gained. The video should only be used to support what you’re already saying in your entry.

Please upload your video to a hosting site such as YouTube or Vimeo and then paste the URL into the box indicated when completing your entry.

Don’t forget to include any passwords in your entry if they’re required!

Guidance for Campaign Based Awards

Judges are seeking the ‘best of the best’ campaigns from across all regions.

As with previous years, the campaign can be targeted at consumers in one or more countries.

Campaigns entered into the UK awards in April may be entered into the International Performance Marketing Awards, though please be aware that the campaign activity must have taken place within 12 months of the Last Chance Deadline of 03.09.20 and demonstrate a significant increase or change from the previous entry.

Guidance for Regional Awards

For the regional awards, here is a list of each region:

  • The USA – Including Canada
  • MENA – Including South Africa
  • APAC
  • LATAM – Including Brazil sub-region
  • Western Europe
  • Eastern Europe

The submitted entry can be managed from any country or region. To ensure your entry is eligible, make sure the campaign or strategy targets consumers in one or more countries in a particular region (i.e APAC).

There is no requirement for the activity to be multi-country.


The campaign activity must have taken place in the 12 months prior to the Last chance Entry Deadline of 03.09.20. The entry must produce revenue based on a chosen performance marketing metric. Hybrid or tenancy type campaigns are eligible for entry submission, providing there is some cost per acquisition/ performance-based activity attached.

Withdrawing an Entry

Entries may be withdrawn up until the Last Chance Entry Deadline of 03.09.20 and will be eligible for a full refund. After this date, entries can be retracted until the shortlist is announced but the entry fee will be non-refundable.

Commercial Confidence

You won’t need to worry about sensitive matter as all judges are required to sign a Non-Disclosure Agreement (NDA). All information will be ‘for judges eyes only’ and no details you provide will go further than the judges.

There is a screening process to ensure the judging panel is fair and there are no conflicts of interest. All considerations will be taken seriously, both for our reputation and your peace of mind.

Should you have any questions about commercial confidence, please get in touch with the event Founder and Managing Director of PerformanceIN, Matthew Wood on +44 117 990 2940.

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