Who Can Enter?

Who Can Enter?

There are no geographical restrictions for the Global Performance Marketing Awards. Anyone in the performance marketing sector can enter categories on the basis that the campaign activity reaches consumers in a specified region. The awards are open to performance marketers, including agencies, brands, publishers, media owners, creators, affiliate networks, startups, technology providers and individuals.

Entries can be submitted directly by the company or via an authorised agent such as the network, agency or PR agency.

Guidance for Regional Awards

Regional awards include:

  • North America
  • APAC
  • LATAM – Including Brazil sub-region
  • MENA
  • Europe

The submitted entry can be managed from any country or region but it must be aimed at consumers within the region.

There is no requirement for the activity to be multi-country.


The campaign activity must have taken place between 01/01/23 and 16/07/24. The entry must be predominantly outcome based on a chosen performance marketing metric. Hybrid or tenancy type campaigns are eligible for entry submission, providing there is some cost per acquisition/ performance-based activity attached.

Withdrawing an Entry

Entries may be withdrawn up until the shortlist date, however no refunds will be permitted.

Commercial Confidence

One of the biggest reasons for point deduction by judges is not including clear evidence of commercial success and ROI, which is especially problematic for an awards ceremony that has been geared around measurable marketing. More information and greater transparency will enable the judges to score you fairly.

To alleviate concerns, we require all judges to sign a non-disclosure agreement (NDA) and they will not be able to judge a category that their company has entered. Any conflicts of interest are also challenged and disclosed before assigning entries.

Where stated that content cannot be marked as Judges Eyes Only (JEO) in the entries, please note that this information may become public should you win. This information is used by our content and marketing team to help with elements such as winner bios, post-event communications.

Should you have any questions about commercial confidence, please get in touch with the Founder and Managing Director of Hello Partner, Matthew Wood on +44 117 990 2940.