It’s vital for retailers to capitalise on how their customers discover, research and evaluate products online – particularly for bricks and mortar stores. Considering this, ForwardPMX helped the Landmark Group with one of their flagship retailer brands, Homecentre, using advanced analytics to understand what online behaviours led to in-store purchases. The team then adjusted its search tactics and optimised ad spend in order to produce higher returns. ForwardPMX made the journey from online to offline as seamless as possible to get a true reflection of digital and in-store profits, increasing the brand’s revenue by 410% and enabling a return on ad spend of 230%.