Smarter Click, Carphone Warehouse and Awin teamed up in Q4 with an objective to increase sales volumes and reduce abandonment through personalisation. Instead of building campaigns to incentivise the user, they instead focused on providing the user with a more personalised journey, and created a sense of urgency for time-limited offers. This was achieved by developing a bespoke overlay product (Smarter-Layers) that could be used across multiple devices to ensure users who displayed exit-intent remained engaged. The collaboration exceeded expectations in its performance with multiple campaigns delivering strong results. The campaigns allowed Carphone Warehouse to deliver increased sales for products and ranges that were a key trading priority at the end of 2018.