Awin’s GAM-Changers: Redefining Global Account Management

The Challenge

Enterprise brands faced economic uncertainty, shifting consumer behaviors, and complex partnership landscapes, requiring high-level strategic guidance rather than basic program management.

The Strategy

Transform Awin's Global Account Management (GAM) division into a strategic consultancy model for 1,000+ enterprise advertisers, integrating deep commercial insights, specialist expertise, and cross-functional alignment.

Execution and Innovation

Built new enterprise opportunity-identification frameworks, scaled strategic consultancy across global teams, and facilitated diversified partner expansion.

Results

GAM-managed accounts achieved 7% revenue growth and increased partner investment by 10%—double the rate of Awin's broader customer baseline.

Judges' Verdict

"Every major target was exceeded. Demonstrated a sustained transformation."