Upsellit, The Estée Lauder Company, and Rakuten Advertising Drove Luxury Beauty Growth Through Personalized Engagement

The Challenge

Scaling performance marketing in APAC without relying on heavy discount tactics that degrade luxury brand positioning.

The Strategy

Combine affiliate technology with real-time behavioural targeting to serve personalised site experiences tailored to shopper status and purchase intent.

Execution and Innovation

Leveraged Rakuten's Affiliate Intelligence and Upsellit's on-site targeting to offer new customer acquisition incentives and premium non-discount perks to loyalty members.

Results

Achieved a 21.78% increase in new customer acquisition, a 19.89% improvement in conversion rates, and a 33.45% overall revenue lift.

Judges' Verdict

"Upsellit has been a long term strong publisher in the affiliate industry – their exit intent tool a well proven solution to segmenting targeted offers and incentives by consumer behaviour while on the brand website. This case study brilliantly showcases just that."