Most Effective Use of Programmatic Ad Buying

About the Award

For this category judges are seeking a standout use of programmatic ad / media-buying behind a best-in-class campaign, on any channel, with clear evidence of results. Entries are encouraged for DOOH, Metaverse, CTV in addition to traditional programmatic display.

2022 Winners:

Rakuten Advertising and Camp Chef Tapping The Inner Caveperson to Drive Sales and Loyalty

Rakuten Advertising and Camp Chef Tapping The Inner Caveperson to Drive Sales and Loyalty

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