Best Use of Programmatic

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About the Award

Judges are seeking a standout use of programmatic media-buying behind a best-in-class campaign, on any channel, with clear evidence of results.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.

If you have previously entered the campaign into either the Performance Marketing or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech

2020 Winners:

Rakuten Advertising and Liberty London: Programmatic and Team Expertise Exceed Incremental ROAS Target

Rakuten Advertising and Liberty London: Programmatic and Team Expertise Exceed Incremental ROAS Target

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