About the Award
Data fuels performance and in many ways underpins market evolution. Judges will be looking for intelligent, creative uses of first, second or third-party data to bring a competitive advantage or revenue stream. Entrants should highlight how the use of data has driven a company or campaign to success, which could be defined as new customer acquisition, retention, engagement or anything else fitting in-line with brand objectives.
ForwardPMX for Tommy Hilfiger: Success Beyond Search
Download the Entry Kit
Essential Infomation, Judges Tips and Criteria