Best Use of Data

About the Award

Data fuels performance and in many ways underpins market evolution. Judges will be looking for intelligent, creative uses of first, second or third-party data to bring a competitive advantage or revenue stream. Entrants should highlight how the use of data has driven a company or campaign to success, which could be defined as new customer acquisition, retention, engagement or anything else fitting in-line with brand objectives.

2020 Winners:

ForwardPMX for Tommy Hilfiger: Success Beyond Search

ForwardPMX for Tommy Hilfiger: Success Beyond Search

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Essential Infomation, Judges Tips and Criteria

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