Best Use of Data & Insights
About the Award
Data fuels performance and in many ways underpins market evolution. Judges will be looking for intelligent, creative uses of first, second or third-party data to bring a competitive advantage or revenue stream. Entrants should highlight how the use of data has driven a company or campaign to success, which could be defined as new customer acquisition, retention, engagement or anything else fitting in-line with brand objectives.
2024 Winner
Proving the value of influencer marketing on the bottom line
By: BrainlabsClient: Designer Parfums2024 Highly Commended
Data-Driven Mastery: Gamelight’s AI Transforms JOYCITY’s User Acquisition
By: GamelightClient: JOYCITY2024 Finalists
Data-Driven Mastery: Gamelight’s AI Transforms JOYCITY’s User Acquisition
By: GamelightClient: JOYCITYData-Driven Revival: IHG’s Strategic Partnership with CJ Boosts Holiday Inn Performance by 40%
By: CJClient: IHG, TopCashbackIpsos partners with impact.com to track and reward partners for finding the perfect panellists
By: impact.comClient: Ipsos, impact.comLeveraging Data and Insights for Enhanced Customer Acquisition and Revenue Growth
By: UpsellitClient: Puritan’s PrideProving the value of influencer marketing on the bottom line
By: BrainlabsClient: Designer ParfumsRebel’s Data-Driven Success: Harnessing Insights for Excellence
By: GrowthOpsClient: RebelStone: revolutionary reporting that delivers real sustainability impact
By: Stone GroupClient: ThriveWinning big with data-driven media for Betfair Casino
By: GroupMClient: EssenceMediacom, Blis