Best Use of Data

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About the Award

Data fuels performance and in many ways underpins market evolution. Judges will be looking for intelligent, creative uses of first, second or third-party data to bring a competitive advantage or revenue stream. Entrants should highlight how the use of data has driven a company or campaign to success, which could be defined as new customer acquisition, retention, engagement or anything else fitting in-line with brand objectives.

 

2022 Winners:

UpSellit and Samsung – Using Machine Learning capabilities to drive incremental revenue

UpSellit and Samsung – Using Machine Learning capabilities to drive incremental revenue

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