About the Award
Returning for 2020, judges will seek to reward an outstanding campaign that has excelled within the Travel, Leisure and Lifestyle vertical using a performance-based methodology.
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entrants should provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value. Whilst detailing how collaboration and the human touch enhanced the campaign for a competitive edge. Careful consideration should be given to ensure that each of the headings in the judging criteria is considered and completed in full.
As a Global category the activity may have taken place in any country or region(s).
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech
All Inclusive Marketing for Extended Stay America: Growing Travel Affiliate Program During Global Pandemic
Download the 2020 Book of the Night
Learn why they won and what it will take to secure the trophy next year